There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers? There are many mobile qual tools to use. Some are integrated mobile and online, others are mobile only, some come with built-in audiences, others provide only video. In this presentation Mark Michelson will present a taxonomy of mobile qualitative apps to help researchers understand which can be used for what.
4. Let’s Go Mobile Qual
Mark Michelson, MMRA
Festival of
#NewMR 2017
Mobile Qual Supplier App
Integrated
Online
Mobile Community
Diary
Ethnography
Bulle<n
Board
IDI 2 way
Phonecam
Mobile
Panel
In-house
Recruitment
Incen<ves
Instant
DIY
Setup
Support
ONLINE & MOBILE
20|20 Technologies - QualBoard Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Aha Yes Yes No Yes Yes No No No No Yes
CiviCom Yes Yes Yes Yes Yes Yes No No No Yes
FocusVision - RevelaGon Yes Yes No Yes Yes Yes Yes Yes Yes Yes
iTracks Yes Yes Yes Yes Yes Yes Yes Yes No Yes
Touchstone - Myinsights Yes Yes Yes Yes Yes Yes Yes Yes No Yes
VisionsLive Yes Yes No Yes Yes Yes No No No Yes
Dub No No Yes Yes Yes Yes No No No Yes
ETHNO APP
Ethos App Yes No No Yes No No No No No No
Over the Shoulder Yes No No Yes No Yes No No No Yes
Mindswarms Yes No Yes Yes No No Yes Yes Yes No
QUAL PLATFORM REVIEW
5. Let’s Go Mobile Qual
Mark Michelson, MMRA
Festival of
#NewMR 2017
Mobile Qual Supplier App
Integrated
Online
Mobile Community
Diary
Ethnography
Bulle<n
Board
IDI 2 way
Phonecam
Mobile
Panel
In-house
Recruitment
Incen<ves
Instant
DIY
Setup
Support
APP w/PANEL
Beta Research Corp Yes No No Yes No No Yes Yes No Yes
Dscout Yes Yes Yes Yes No No Yes Yes Yes Yes
Field Agent Yes No Yes No No No Yes Yes Yes Yes
Gigwalk Yes No Yes Yes Yes No Yes Yes Yes No
Mfour - SurveysOnThe Go Yes No Yes No No No Yes Yes Yes No
ResearchNow - e-Rewards Yes No No Yes No No Yes Yes No Yes
SSI QuickThoughts™ Yes No No Yes No No Yes Yes No Yes
Toluna - T MobileDiary Yes No Yes Yes No Yes Yes Yes No Yes
COMMUNITY
CMNTY Yes Yes Yes Yes Yes No No No No No
Digsite Yes Yes Yes Yes No Yes Yes Yes No Yes
FuelCycle - Passenger Yes No Yes No No No No No No No
QUAL PLATFORM REVIEW
6. Let’s Go Mobile Qual
Mark Michelson, MMRA
Festival of
#NewMR 2017
Mobile Qual Supplier App
Integrated
Online
Mobile Community
Diary
Ethnography
Bulle<n
Board
IDI 2 way
Phonecam
Mobile
Panel
In-house
Recruitment
Incen<ves
Instant
DIY
Setup
Support
OTHER
Purchased - Shop Along Yes No Yes Yes No No Yes Yes Yes No
VoxPopMe Yes No No No No No No Yes No No
AdobeConnect Mobile Yes Yes No No No Yes No No No No
Pollfish No No No No No No Yes No No Yes
UserZoom - UX TesGng Yes No No No No No Yes Yes No Yes
QUAL PLATFORM REVIEW