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Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Crea%ng	a	Personal	Social	
Media	Brand	
Sue	Yor...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Why	build	a	Social	
Media	Brand?
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
GeEng	Started
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
GeEng	Started	
The	Basics
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Your	Profile	
•  Professional	tone	
•  Photo	
• ...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Your	Username	
	
Availability	 	 	@RayPoynter	
...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
What’s	your	
message?
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Your	Social	Media	
Policy
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  Tweets	–	up	to	140	Characters	
•  RT	–	Retwe...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  Give	credit	–	HT	(hat	Up)	or	via	@1sue3	
•  ...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  Asymmetric	relaUonship	
•  Start	by	followin...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  What	are	you	going	to	tweet	about?	
•  Watch...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Hashtags	indicate	topic	areas	
Use	them	to	find	...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
#mrx 	 	 	General	Market	Research	
#NewMR 	 	Th...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Areas	of	Interest	
	#Mobile,	#Social,	#textanal...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Include	Links	
Last	chance	to	book	%ckets	for	t...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Add	images	for	impact
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  People	
–  Thought	leaders,	of	interest	
•  ...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Which	client?	
– TweetDeck	
– HootSuite	
– Othe...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  Business	Profile	
– Your	name	
– Business	Pho...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  Post	updates	
•  Keep	building	your	network	...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  See	what	people	look	like	
•  See	who’s	look...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  Join	Groups	of	interest	
•  Take	part	in	dis...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  Most	researchers	who	use	Facebook	don’t	
use...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
•  Work	only	Facebook	
•  Social	only	Facebook	...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Other	Pla]orms	
Pinterest	 Instagram	
Vine	
Sna...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Using	Social	Media	at	a	Conference	
•  Live	Twe...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Social	Media	Success	Factors	
•  Put	in	the	Effo...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Want	to	learn	more
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Thank	You!	
	
Learn	more	by	following	me	on	Twi...
Crea%ng	a	Personal	Social	Media	Brand	
Sue	York,	Australia,	November	2015	
Q	&	A	
Ray	Poynter	
The	Future	Place	
Sue	York	...
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Embrace the future sue york

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Creating a Personal Social Media Brand Sue York's presentation to the NewMR Embracing the Future Event November 2015

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Embrace the future sue york

  1. 1. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Crea%ng a Personal Social Media Brand Sue York @1sue3 November 2015 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters Schlesinger Associates Keen as Mustard
  2. 2. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Why build a Social Media Brand?
  3. 3. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 GeEng Started
  4. 4. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 GeEng Started The Basics
  5. 5. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Profile •  Professional tone •  Photo •  Links •  Promote you and your story •  Show you in the best possible light •  Finally - Check it as a user!
  6. 6. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Username Availability @RayPoynter Memorability @1sue3 Relevance @LoveStats Appropriate @ESOMAR
  7. 7. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 What’s your message?
  8. 8. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Your Social Media Policy
  9. 9. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Tweets – up to 140 Characters •  RT – Retweets •  Like •  DM – Direct Message The Basics
  10. 10. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Give credit – HT (hat Up) or via @1sue3 •  Involve others .@1sue3 thought you’d like this . . . Social %ps
  11. 11. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Asymmetric relaUonship •  Start by following people – You know – Who tweet about topics of interest – Other reasons? •  Don’t worry about how many people are following you! Following & Followers
  12. 12. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  What are you going to tweet about? •  Watch and learn •  Retweet •  Comments •  Link to content you want to share GeEng Started
  13. 13. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Hashtags indicate topic areas Use them to find and curate content Hashtags Tells people this tweet is about NewMR & also works as a name Tells people this tweet is relevant for people interested in Market Research Looking forward to 2016 Fes%val of #NewMR in February #mrx
  14. 14. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 #mrx General Market Research #NewMR The new stuff Industry AssociaUons . . . #AMSRS, #ESOMAR, #CASRO, #AAPOR And many more ! Hashtags
  15. 15. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Areas of Interest #Mobile, #Social, #textanalyUcs Conference hashtags AssociaUon or others Hashtags
  16. 16. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Include Links Last chance to book %ckets for the 2015 #AMSRS Conference amsrs.com.au/conference-inf… #NewMR #mrx
  17. 17. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Add images for impact
  18. 18. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  People –  Thought leaders, of interest •  Companies –  Your company, CompeUtors, Clients •  Industry AssociaUons •  InformaUon Sources –  Publishers, News, Reports MR Tweeters
  19. 19. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Which client? – TweetDeck – HootSuite – Others? Monitoring
  20. 20. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Business Profile – Your name – Business Photo – ConnecUng with people you have a business relaUonship with – Or want to have a business relaUonship with The Basics
  21. 21. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Post updates •  Keep building your network •  Following •  Send messages to contacts •  Join Groups •  Blogging – more recently The Basics
  22. 22. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  See what people look like •  See who’s looking at you •  Awareness of job changes •  And other things Source of Intelligence
  23. 23. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Join Groups of interest •  Take part in discussions – Read and contribute •  Start discussions •  Start your own group? Groups
  24. 24. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Most researchers who use Facebook don’t use it for work purposes •  Those that do tend to broaden the definiUon of work •  You can be more social than on LinkedIn or Twider The Basics
  25. 25. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 •  Work only Facebook •  Social only Facebook •  No Facebook •  MulUple Accounts Facebook for Business
  26. 26. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Other Pla]orms Pinterest Instagram Vine SnapChat WeChat WhatsApp Line Keep an eye out for new pla]orms! Periscope
  27. 27. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Using Social Media at a Conference •  Live TweeUng •  Blogging – Live or later •  Spoeng people you want to meet •  Keep in touch with new connecUons on LinkedIn •  AND you don’t need to be there!
  28. 28. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Social Media Success Factors •  Put in the Effort •  Be AuthenUc •  Be PosiUve •  Be InteresUng •  Others ?
  29. 29. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Want to learn more
  30. 30. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Thank You! Learn more by following me on Twiaer @1sue3
  31. 31. Crea%ng a Personal Social Media Brand Sue York, Australia, November 2015 Q & A Ray Poynter The Future Place Sue York @1sue3 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters Schlesinger Associates Keen as Mustard

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