1. © LUMA Partners LLC 2014
Performance
Video / Rich Media
Targeted Networks / AMPs
Horizontal
Vertical / Custom
Mobile
ExchangesDSPs
Publisher
Tools
Data Suppliers
Ad Servers
DMPs and Data
Aggregators
Measurement
and Analytics
Creative
Optimization
Agency
Trading Desks
Ad Networks
Media Planning
and Attribution
Verification /
Privacy
Ad Servers
Retargeting
Media Mgmt Systems and Operations
Sharing Data /
Social Tools
SSPs
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Tag Mgmt
Agencies
Denotes acquired company Denotes shuttered company