It will help you to know about the distribution strategy on the basis of bikroy.com.

1. #TEAM3

2. Masuma Rahman-01
Md. Mustamin Billah-41
Md. Mohaiminul Hauqe-41
Ms. Konok Chapa-43
Md. Imran Hossain-44
Md. Monaem Shafi-47
Md. Rashedul Islam-49
Md. Onik Islam-50

4. The buying and selling of products and service by business and consumers through an electronic medium, without
using any paper document. E-commerce a widely considered the buying and selling of products over the internet. E-
commerce activity is more and usually requires a business to pay the middleman companies like bikroy.com.
Bikroy.com comes into the market with the aim of providing a credible platform for online buyers and sellers to
interact.
Bikroy.com was launched in 2012 and has sections dedicated to private and business advertisement for cars and
vehicles, property, electronics, home appliance and personal items. Classified advertisement are currently placed on
bikroy.com free of charge and remain on the site for a period of 60 days. The largest advertisement website now
rank to facebook and google in Bangladesh. Bikroy.com is an online classified site which has given customers across
to second hand goods. Bikroy.com began its operations 4 years ago and very quickly become the largest online
market placed in Bangladesh.

5. Bikroy.com follow the direct marketing cause they sale a product directly to the end users through their
websites. Uses of market distribution Channels to grow revenue and market share more quickly than
would have win.
End users get the information and service they need before and after sale.
Bikroy.com involve selling through personal contracts from the company to prospective customer by mail,
phone , electronic means in person visits so.

6. Direct distribution on bikroy.com can control their activities, provide knowledge about needs, new
wishes and branding.
MANUFATURER CONSUMER
DIRECT MARKETING

7. Commodity
Competition
Condition
Costs
Coverage
Competence
control
Characteristics of
Intermediaries

8. COMMODITY
Commodity of Bikroy.com are electronic: TV, phone, laptop, camera
Education: Buy and sell books, magazine, find tuitions.
Home appliance: buy and sell new and used furniture, kitchen garden.
Property: sports, hobby etc.
CONDITION
Bikroy.com is a service provided by salt side technologies. Advertisers and users are responsible for
ensuring that advertising content, text, images, graphics, video, uploaded on bikroy.com complies
with all applicable. Bikroy.com assumes no responsibility for illegality or any inaccuracy of the content.

9. COMPETITON
Top competitors of bikroy.com are jobsalore.com, dabaabc.com, upward.carrier, Click.bd, apnardeal.com,
priyoshop.com.
Bikroy.com does not offer any from of payment scheme or protection. This site be pleased if anymore makes
report any emails and claiming to offer such service. A void using online payment service unless being 100%
genuine and avoid anyone that asks for extra fees to buy or sell and item or service
COVERAGE
Coverage of bikroy.com such as tv advertising, billboard, facebook, radio ads, youtube, search engine marketing.
Optional sign up facilities.
Free browsing facilities
Mobile web access facilities

10. Both agent and broker have the responsibilities of brining together buyers and sellers. They act like middleman and
are responsible for facility the transaction.
The agents are mainly known to represent a company in the transaction, whereas the brokers are mainly found
representing the customer.
Agent work directly for the company and broker needs to have a greater knowledge of the industry.
Agent is representative of a company to the customer. They are the link between the customer and company,
ensuring the paperwork is complete, Broker work on a commission basis.
DISTINGUISH BETWEEN
AGENT & BROKER

11. Current alexa world ranking of bikroy.com is 5074 and in Bangladesh its rank is 20.
Worth of bikroy.com web is around 4 million.
719705 and unique visitors 1133150 page views daily.
HISTORY OF