The document discusses business transformation and provides a framework for transformation. It notes that survival rates for Fortune 500 companies have declined significantly over the past 60 years and many startups fail within the first two years. It states that companies must constantly review and update their offerings every four years to adapt to changing markets and technologies. The key to sustainable competitive advantage is how quickly a company can identify shifts and reconfigure its assets and resources to transform. Several common hindrances to successful transformation are identified, including a lack of integration, weak alignment of outcomes and activities, being viewed solely as an IT initiative, and lack of effective measurement systems. The framework provided evaluates the current business, visualizes changes, defines a new identity and plans, implements changes,