1.
By Anjali

2.
AGENDA
1. INTRODUCTION
2. MISSION
3. VISION
4. OBJECTIVE
5. OPPORTUNITIES
6. THREATS
7. INTERIOR DESIGN OF LOVING PIZZA
8. RATE LIST
9. MARKETING STRATEGIES OF 4 P’S OF MARKETING
10. LOVING PIZZA STP IN INDIA
11. CUSTOMER SERVICE
12. COMPETITORS OF LOVING PIZZA

3.
INTRODUCTION
 Type : wholly owned subsidiary of Yum!
 Founded : Greater Noida
 Founder : Anjali
 Slogan : MAKE IT BEST

4.
MISSION
“To be the best pizza for every pizza occasion”
“Alone we are delicious, together we are Yum!”
We are P.E.A.R.L.S
Passion for excellence in doing everything.
Executive with positive energy and need.
Accountable for growth in customer satifaction
Recognise the achievement for others and have fun
doing it.
Listen and more importantly ,respond to the voice of
the customer.

5.
VISION
 To make the people know that for all the eating items
they desire to eat can be made available in minimum
time without our effort excluding money.
 To improve the well being of our customers,
community and people connected to our enterprise .”
RUN GREAT RESTURANTS”

6.
OBJECTIVE
 our goal is to reach 50% recognition of new product in
target market.
 As with all business , the most important goal of
company is to increase revenue and profits.
 Customer satisfaction is for most.
 Practice what we preach intgrity , ethics and open
communication

7.
OPPORTUNITIES
 can increase revenue with their new innovation Pizzas new
flavours and New recipes .
 we can also provide more attractive environment.
 we can offer discount offer and coupon to acquire market
share.
THREATS
 Increasing competition in pizza industries.
 Rising price of cheese.
 Also faces competition from the other international restaurant
chain like kfc, mcdonalds ,dominos.
 Local restaurants also provide pizza at more affordable prices.

8.
INTERIOR DESIGN OF LOVING PIZZA
THREATS

9.
RATE LIST

10.
MARKETING STRATEGIES OF 4 P’S
OF MARKETING
 Product :- Starters, Salad ,Pizza ,Pasta ,Beverage
,Desserts
 Price :- Loving Pizza will used to high low pricing
strategy ,when setting a retail price of its
products.
-Pan Pizzas started at just Rs 44 only.
 Promotion :- Billboards, TV ads, Pamphlets, Social media,
Sales promotions
 Place:-Outlet are located in highly crowded place.
-34 outlets in India.

11.
LOVING PIZZA STP IN INDIA
STP
 Segmentation
 Targeting
 Positioning

12.
SEGMENTATION
 segmentation referred to identifying the Areas where
people have high disposable income.
 Pizza Hut works on following segment
Youth
Dual career families.
Age group is 12-30 years.

13.
TARGETING
Middle level and upper middle level
Best Apple Lifestyle, social life and spending
behaviour
Teenagers of a school and college freshman.

14.
POSITIONING
 Loving Pizza will done their positioning in target
Market by keeping in view to basic factors
 Quality
 Frequency
 ‘Customer Mania’ which make customer unique
dining experience

15.
CUSTOMER SERVICE
 different in terms of need & value to the company.
 customer Mania a kind of service.
 customisation based on income group ,income level
,age and lifestyle.
 Provide product at affordable price.
 online ordering system.
 hot line for complaint redressal.
 unique dining experience

16.
COMPETITORS OF LOVING PIZZA
Burger King
 McDonald
 Domino’s Pizza
 Pizza Hut
KFC restaurants.
Etc..