1. Content Strategy Plan
of July
SOCIAL MEDIA PROPERTIES

2. Content Strategy Plan
1. Video Activation for Star CJ
a. Video Content of Star CJ to be promoted and Viralled
b. Relevant and contextual content that can be seeded on
Facebook to build Engagement
2. On ground Event Activation – Providing delight to customers
during the delivery of their purchased product to their destination
3. Calendar strategy for Facebook & Twitter
a. Katrina Kaif’s birthday – 16th July
b. Priyanka Chopra’s birthday – 18th July
4. Promotion around Star CJ Anniversary

3. 1.
Video Activation For Star CJ
A. Video Content of Star CJ to be promoted and viraled
Sample Content from Star CJ
1.
2.
3.
4.
Promo’s
Demo Videos
Product Videos
Demo Videos
Concept: The idea is to provide Video content of Products available with the Star CJ
Network to make it available with users and customers on Social Media (Specifically
on YouTube and Facebook)
Execution:
Idea 1: The most viewed video of the week (Popular Video for the week)
Idea 2: Video of the most Purchased product for the week
Idea 3: Create a dedicated video Tab for highlighting discounts

4. Star CJ content videos to be promoted and Viralled
Result:
1. Star CJ Content being viraled amongst its users
2. Higher Engagement and Interactivity on the Properties (YouTube and Facebook)

5. B. Relevant and Contextual Video Content
Concept: Posting engaging content that is relevant to the Brand and useful to its
audience
Execution:
Examples of such videos
1. How to connect your laptop to your television http://www.youtube.com/watch?v=0GzaKfCtzb0
2. How to bake a cake in 5 minutes
http://www.youtube.com/watch?v=Ek9WBpxkWmA

6. Ex. Update: Is it possible to bake a chocolate
cake in 5 minutes?
Result: Increase Interaction amongst the users

7. Result: Higher Engagement and Interactivity level, due to
curiosity among Star CJ users.

8. 2.
Unboxing Interactivity: On-ground activity
•
Concept: Delighting customers on delivery of Purchased Products and showcasing
the same on Social Media (Facebook and YouTube)
•
Execution:
1.
2.
3.
Sending a Star CJ executive along with the Delivery Van with a video to capture
expressions
Video / Photo content of the user will now be available for use on FB and
YouTube
Creative Tab can be made to showcase the video’s while every update can be
posted using the Image

9. On ground Event Activation
Star CJ van to be used on the delivery of the product

10. On ground Event Activation
Capture the users delightful expressions & accordingly mark the
presence in social engagement.

11. 3. Calendar strategy for Facebook & Twitter
•
Concept: Highlighting the importance of Celebrity Birthdays, in connection to
Star CJ products .
•
Ex.1 Katrina Kaif for products like Pantene & Olay.
2 Priyanka Chopra for Nokia.
•
Execution: Basically to Engage in Popularity
1. Sending Birthday Wishes /updates/ tweets: specially from Star CJ Alive.
2. Retweet / Replying to the number of likes & comments.
3. Birthday Offer (10% value back) on these specific product.

12. To Engage in Popular Fan page

13. Last 10 days promotion strategy plan on star CJ
anniversary would be discussed further

14. Thank You