digital agency business model canvas

1. Business Model Canvas
For: Delhi Chapter

2. Agenda
• Executive summary
• Market Sentiment
• Business Model Canvas
• On boarding
• Financial Projections

3. Executive Summary

4. Executive summary
• As a team for the Delhi chapter keenly looking forward to lay down the
roots for Pivot Roots second chapter in India
• Moving forward have touched on the key aspects of the business model
canvas to setup the chapter and other important ingredients such as
services, team, projection and potential clients for a promising business

5. Market Sentiment

6. Digital Advertising In India
• the digital advertising market in
India that was pegged at INR 5,200
crore at the end of December 2015,
is projected to reach INR 7,044
crore by the end of this year at a
CAGR of 35 per cent

7. TraditionalVs Digital
• The study shows that the
digital advertising spends were
about 12 per cent of the total
advertisement spends in the
country

8. Ad Spend Distribution
• According to the IAMAI report, 'search'
continued to lead in 2015 with spends
close to INR 1,488 crore. Social media
spends were close to INR 940 crore.
Spends on video ads, such asYouTube,
also showed huge gains in 2015 and
accounted for 17 per cent of the overall
ad spends in the digital space

9. Basic Building Blocks
-Business Model Canvas

10. 9 Basic Building Blocks
• Customer Segments
• Value propositions
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• KeyActivities
• Key Partnerships
• Cost Structure

11. Key Resources
Key Partnerships
Key Activities
Value Propositions
Revenue Streams
Channels
Customer
Relationships
Customer
Segments
Cost Structure

12. Customer Segments
To start with we will be hitting the ones with lower pie
percentage, since they will be increasing theirs spends in
next year, and will be open to new ideas and fresh approach
• BFSI
• Education
• Real Estate
• Services
• Start ups

13. Value Propositions
• Strategic Planning
• Creative Campaigns
• Marketing Sciences
• Digital Product Development
• Ecommerce Technology
• Analytics and Optimization
• Web Development
• Social Strategy
• Mobile Search Capabilities
• User Experience Development
• Content Strategy and Creation
• MobileAdvertising
• ConversionTracking & Optimization
• Creative
• Branding & Rich Media
• Mobile Search
• MobileAcquisition
• Mobile Media Planning & Buying
• App SEO
• App Store Ranking
• Social
• Mobile Strategy

14. Channels
• SEO
• SMM
• Mailers
• Digital PR
• Paid Media
• Summits
• Linkedin
• Afaqs
• BDTeam
• IAMAI/ IMRB/ IBEF
• FICCI
• ASSOCHAM
In addition to these,
there will be many
other ….

15. Customer Relationships
Ranjan
Account
Manager
Operations/
Delivery
SMM SEO
Performance
Marketing
Media Buying
Design
Thinking/
Creative
Business
Development

16. Revenue Streams
• Monthly Maintenance & Support Retainers
• Hosting Services
• SEO Services
• Social Media Management
• Premium technical Services
• Media Planning & Buying
• Campaign Management
• Design & Development
• Social Listening
• ORM
• Website design and updating
• Banner ad creation
• Mobile app design
• Creation of videos
• Search engine marketing (SEM – primarily Google AdWords
campaigns)
• E-commerce Management & Optimization
• Reputation management
• E-mail marketing
• Directory optimization
• Content marketing and native advertising

17. Key Resources
•Planner•Community Manager
•Developer
•HTML
•PHP
•JavaScript
•>Net
•SQML
•Manager
SEO WEB
MediaSMM
BD
Account
Management

18. Key Activities
Networking
Problem
Solving
Production

19. Key Partnerships

20. Cost Structure

21. Space Renting
• Preferred Location –
South Delhi, since it is
centrally located and is
well connected
through metro and
other public transports.
Also, is considered a
relatively safe locality
for working women

22. Projections
month quarterly revenue Percentage increment
December - -
1st quarter 10,00,000
2nd quarter 30,00,000
3rd quarter 70,00,000
4th quarter 1,20,00,000