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Web marketing video
In this file, we share with you all information that related to web
marketing video such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
If it were five years in the future, would you be reading this article or
would you be watching it? As online video continues its inimitable rise,
it's an interesting question to ponder.
By 2017, video will account for 69% of all consumer internet traffic,
according to Cisco. Video-on-demand traffic alone will have almost
trebled. Leafing through a swathe of statistics on the subject, I'm hard
pressed to find any indicator that doesn't suggest rapid growth.
With online video quickly becoming a key means for people to satisfy
their information and entertainment needs, small businesses that fail to
include it in their internet marketing strategies will do so at their peril.
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Video is the future of content marketing. That is, if it's not the here and
now. Various studies show more than half of companies are already
making use of the medium – a figure that's predicted to rise as more and
more realise the possibilities. Nielsen claims 64% of marketers expect
video to dominate their strategies in the near future. It's not difficult to
see why.
When it comes to potential reach, video is peerless. YouTube receives
more than one billion unique visitors every month – that's more than any
other channel, apart from Facebook. One in three Britons view at least
one online video a week – that's a weekly audience of more than 20
million people in the UK alone. Video can give you access to all this.
Video done well can give you a slice of it. What other form of content
can do the same?
The success stories of videos that have gone viral are legend. A recent
campaign from Volkswagen, for example, saw a trio of its videos
viewed a combined 155 million times. If such numbers seem out of
reach for companies without 12-figure revenue streams, they at least
demonstrate video's inherent shareability. Engage viewers and they will
share the video with others. They will spend longer on your website and
more time interacting with your brand. For any social media campaign,
any SEO exercise, video is without doubt one of the best tools in the kit.
It is naturally engaging and, in an age of information overload, it's vital
for small businesses to offer content that is easy to digest; if not,
consumers will simply move on. Video does this very well. If a picture
paints 1,000 words then one minute of video is worth 1.8 million, so say
Forrester's researchers. Little wonder then that Axonn Research found
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seven in 10 people view brands in a more positive light after watching
interesting video content from them.
But is video really possible for small businesses? Absolutely. Production
costs have fallen significantly in recent years and you no longer need to
be a technical whiz to work out how to use it. Apps such as Twitter's
Vine, with its six-second maximum clip length, have dramatically
increased the opportunity for businesses on a limited budget to get stuck
in. Nevertheless, if you're to realise a decent return on your investment,
you will need to bear the following in mind.
Always consider the audience you are trying to reach and ensure the
video is relevant to them. If it's not the most appropriate means of
getting your message across, you are probably wasting your time.
Do not neglect social media and be sure to promote across multiple
channels. If you want to fully realise video's potential, you must make it
easy for users to find and share it. Don't neglect mobile either. Ooyala
has claimed a tenth of all video plays happen on mobiles and tablets, and
it's an increasingly important segment, with mobile phones holding 41%
more share of video consumption at the end of June 2013 than at the
start of that year.
Finally, be creative, not only with the videos themselves but in the
campaign strategy you build around them. As my head of marketing
likes to say, creativity wins over the cost of production every time. Get
that bit right and video won't just be the future of content marketing, it'll
be the future of content marketing for you.
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II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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