HHS Gamelab Gamification Workshop.pdf

Jeroen Derwort
Jeroen DerwortCTO & Entrepreneur um RosterBuster / Gamebasics
Gamification Workshop
Jeroen Derwort & Bowie Derwort
Jeroen Derwort
Manager Gamelab
Co-Founder Gamebasics (OSM), exit Miniclip
Co-Owner RB Group, exit CAE Inc.
jeroen@derwort.nl
HHS Gamelab Gamification Workshop.pdf
HHS Gamelab Gamification Workshop.pdf
HHS Gamelab Gamification Workshop.pdf
24 talen
[WERELDKAART MET GEBRUIKERS
PER LAND]
4 MILJOEN GEBRUIKERS
Boek
vanaf 18 oktober
www.jeroenderwort.nl/boek
Bowie Derwort
Co-owner Game Tailors, Garlock
Games en Rekall Games
bowie@gametailors.com
HHS Gamelab Gamification Workshop.pdf
Rumble Arena
Multiplayer vechtspel op mobiel
4,3
Bouke Bouwt
Voor kinderen met een
taalontwikkelingsachterstand
Helpt kinderen bij het vloeiend
leren lezen
KlankKr8 KiteSim
Kitesurfen met VR
Dé hub voor game-innovatie, expertise en samenwerking
Gamification
Spelelementen toepassen
in een niet-game context.
Motiveren, betrokken houden en
gewenst gedrag stimuleren
Game Revenue (per 2023)
Honor of Kings $1.65bn
Genshin Impact $1.25bn
PUBG Mobile $1.12bn
Candy Crush Saga $1.00bn
Roblox $0.82bn
Coin Master $0.76bn
Pokemon Go $0.64bn
Monster Strike $0.52bn
Romance of Three Kingdoms $0.50bn
Uma Musume Pretty Derby $0.49bn
Doelen stellen
Gamification is een middel
om een doel te bereiken
Wat wil je bereiken?
Doelen die je kunt bereiken
Verbeteren
betrokkenheid
Verhogen
retentie
Stimuleren
gewenst gedrag
Opbouwen
community
Gebruikerskennis
verhogen
Data en inzichten
verzamelen
Competitief
voordeel
Badges, beloningen,
achievements,
leaderboards
● Aanvullend
● Grotere rewards nodig
● Motivatie vervalt als je
het weghaalt
Extrinsiek
Plezier haal je uit de
activiteit zelf
Zelfbeschikkingstheorie
● Keuzevrijheid
● Competentie
● Verwantschap
Intrinsiek
Optimaal effect bereik
je door 4 principes toe
te passen
progressie
moeilijkheidsgraad
Zorg voor balans in de
Toon
directe feedback
Voorzie ze van
duidelijk doel
Geef de speler een
Wanneer is iets een "game"?
Regels
Feedback
Uitdaging
Doelen
Doelgroep
Niet iedereen houdt van dezelfde games
quanticfoundry.com
Voorbeelden
Gamification in de praktijk
LinkedIn
LinkedIn maakt slim gebruik van
een progressiebalk.
Kennisboom
Doel
Leren over nieuwe
technieken
KlankKr8
Doel
Gebruikerskennis verhogen
Middel
Geen punten maar woorden
verzamelen
Civilization
Plaza Project
Doel
Opbouwen community
Middel
Zelfbeschikkingstheorie
Verwantschap
Google Captcha
Google Maps
Stack overflow
Loyaliteitsprogramma’s
OSM
Valkuil
Extrinsieke motivatie
(Ik snappetnie…)
HHS Gamelab Gamification Workshop.pdf
HHS Gamelab Gamification Workshop.pdf
HHS Gamelab Gamification Workshop.pdf
HHS Gamelab Gamification Workshop.pdf
Squla
Extrinsiek
Beloningen, badges,
punten
Extrinsiek
Muntjes, winkel
Extrinsiek
Endless runner game
‘Sugar
coated
broccoli’
Gamification
voor jouw project:
1. Kies een case
2. Bepaal het doel
3. Wat is de intrinsieke behoefte van de
doelgroep?
4. Bedenk de gamification
Maak je gebruik van intrinsieke
motivatie?
5. Werk een plan uit
6. Presenteer
Doelen die je kunt bereiken
Verbeteren
betrokkenheid
Verhogen
retentie
Stimuleren
gewenst gedrag
Opbouwen
community
Gebruikerskennis
verhogen
Data en inzichten
verzamelen
Competitief
voordeel
What’s next?
Gamification = gedragsbeïnvloeding
door middel van game mechanics
Er is veel meer…
Implementation intentions
Specifieke intentie
Hook model
Core Game Loop
Influence - Robert Cialdini
‘Kunst van het beïnvloeden’.
Spelen Werkt
Leren op de werkplek
Quiz Time!
Jeroen Derwort
www.jeroenderwort.nl
jhwderwort@hhs.nl
Bowie Derwort
www.gametailors.nl
bowie@gametailors.nl
Let's stay in touch!
1 von 49

Recomendados

Jeroen Derwort's Founders Story Young Business Awards 2018 von
Jeroen Derwort's Founders Story Young Business Awards 2018Jeroen Derwort's Founders Story Young Business Awards 2018
Jeroen Derwort's Founders Story Young Business Awards 2018Jeroen Derwort
77 views13 Folien
RB Tech Night 2017. Performance: "Wat je niet moet doen als je 4 miljoen gebr... von
RB Tech Night 2017. Performance: "Wat je niet moet doen als je 4 miljoen gebr...RB Tech Night 2017. Performance: "Wat je niet moet doen als je 4 miljoen gebr...
RB Tech Night 2017. Performance: "Wat je niet moet doen als je 4 miljoen gebr...Jeroen Derwort
232 views21 Folien
Game Design & Scaling for Online Soccer Manager (OSM) von
Game Design & Scaling for Online Soccer Manager (OSM)Game Design & Scaling for Online Soccer Manager (OSM)
Game Design & Scaling for Online Soccer Manager (OSM)Jeroen Derwort
3.7K views39 Folien
ChatGPT and the Future of Work - Clark Boyd von
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
20.3K views69 Folien
Getting into the tech field. what next von
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
5K views22 Folien
Google's Just Not That Into You: Understanding Core Updates & Search Intent von
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
5.8K views99 Folien

Más contenido relacionado

Destacado

Time Management & Productivity - Best Practices von
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
169.6K views42 Folien
The six step guide to practical project management von
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
36.6K views27 Folien
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright... von
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
12.6K views21 Folien
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present... von
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
55.4K views138 Folien
12 Ways to Increase Your Influence at Work von
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
401.6K views64 Folien
ChatGPT webinar slides von
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slidesAlireza Esmikhani
30.3K views36 Folien

Destacado(20)

Time Management & Productivity - Best Practices von Vit Horky
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky169.6K views
The six step guide to practical project management von MindGenius
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius36.6K views
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright... von RachelPearson36
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson3612.6K views
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present... von Applitools
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools55.4K views
12 Ways to Increase Your Influence at Work von GetSmarter
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter401.6K views
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G... von DevGAMM Conference
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
DevGAMM Conference3.6K views
Barbie - Brand Strategy Presentation von Erica Santiago
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
Erica Santiago25.1K views
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well von Saba Software
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Saba Software25.2K views
Introduction to C Programming Language von Simplilearn
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
Simplilearn8.4K views
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr... von Palo Alto Software
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
Palo Alto Software88.3K views
9 Tips for a Work-free Vacation von Weekdone.com
9 Tips for a Work-free Vacation9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation
Weekdone.com7.2K views
How to Map Your Future von SlideShop.com
How to Map Your FutureHow to Map Your Future
How to Map Your Future
SlideShop.com275.1K views
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -... von AccuraCast
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
AccuraCast3.4K views
Exploring ChatGPT for Effective Teaching and Learning.pptx von Stan Skrabut, Ed.D.
Exploring ChatGPT for Effective Teaching and Learning.pptxExploring ChatGPT for Effective Teaching and Learning.pptx
Exploring ChatGPT for Effective Teaching and Learning.pptx
Stan Skrabut, Ed.D.57.6K views
How to train your robot (with Deep Reinforcement Learning) von Lucas García, PhD
How to train your robot (with Deep Reinforcement Learning)How to train your robot (with Deep Reinforcement Learning)
How to train your robot (with Deep Reinforcement Learning)
Lucas García, PhD42.5K views
4 Strategies to Renew Your Career Passion von Daniel Goleman
4 Strategies to Renew Your Career Passion4 Strategies to Renew Your Career Passion
4 Strategies to Renew Your Career Passion
Daniel Goleman122K views

HHS Gamelab Gamification Workshop.pdf