Lets start with Marketing…
The Chartered Institute of
Marketing defines marketing as
"The management process
responsible for identifying,
anticipating and satisfying
customer requirements profitably.
refers to the idea that thoughts
influence chance. The Law of
Attraction argues that thoughts (both
conscious and unconscious) can affect
things outside the head, not just
through motivation, but by other
means. The Law of Attraction says
that which is like unto itself is drawn.
Would you rather chase after
customers one at a time or
have five or ten customers a
day chasing after you?
Most successful multi-level marketers use this
concept, to grow their businesses and help
their associates to do the same. This is not a
new concept but is the new way of thinking in
advertising and marketing. Advertisers and
marketers have been using this for years
because they were the only ones who had the
capital for this concept with commercials and
newspaper ads. Now with the birth of the
Internet anyone can do the same thing and
attract their niche market of customers using
several unique tools, free online.
Essentially the concept is simple.
Brand and promote YOU, Inc
first... and NOT your business
opportunity or network marketing
company or program.
In it’s simplest form, “attraction marketing” is
about branding “You Incorporated,” per se. It’s
about using the numerous free resources we
have in today’s hi-tech world to brand yourself
and having people seek you out to form an
alliance and/or join your business opportunity
without you having to seek them out using
traditional means and ways o marketing.
Make yourself popular, and you’ll find that
attraction marketing will send a steady flow of
leads to your door daily.
Attraction marketing is about attracting the
right people to you and the business
opportunity you can provide them. One of
the true beauties of attraction marketing is
the simple fact that if you’re creative and
highly self-motivated, you can design and
implement numerous ways for your leads and
prospects to be attracted to you, being drawn
to you like a magnet.
I use things such as videos, capture pages,
Most people are visual. They want to see it.
So if you can give them what they want…you
have an in.
Keep in mind…Whoever has your ear…has
It is essential that you exude Confidence
and Energy whenever you are
attempting to attract people. If you
project confidence, people will have
confidence in you. This has been true
throughout the history of marketing and
sales. Maintaining a positive, magnetic
energy will naturally attract people to
A common fault of most Internet
marketers is lack of focus, getting
caught up in chasing (or offering)
too many opportunities at one
time. Thus, they end up
becoming a knowledgeable at
everything, a master of nothing.
If you want to become a
successful attraction marketer,
develop a plan to attract qualified
prospects to your opportunity and
stick with it through the end.
Understand that people are looking for
LEADERSHIP & Mentors that can actually
show them how to make money online and
This is critical to your success. You must
position yourself as a leader and offer your
target market the training and marketing
information they are seeking. Inexperienced
people tend to wonder how they can teach
marketing if they're new themselves...
If you're in the home based business industry
promoting a direct sales or network
marketing program, then you should know
that the hottest target market you can focus
on attracting is the existing network marketer
and online marketer. The time in your
pipeline will be reduced with this target, they
already believe in the industry so you won't
have to worry about going through that
skeptical debate and most existing marketers
are looking for marketing knowledge and
Place Simple, Targeted Ads
That Compel Your Target
Market To Click
This is where Attraction Marketing comes
into play. Knowing your target market well
will allow you to identify their main
frustrations with their business and what
benefits or solutions they are looking for.
Phrase your ads in a way that you agitate a
frustration and then offer a solution that
solves their problem. To get to the solution
they must click on your ad to get to your
offer. Offering free "How To" information to
marketers on learning traffic tactics and
marketing skills in the form of a free email
course, video series, recorded audios, etc... is
a high conversion tactic.
Drive That Targeted Traffic
To Your Own Lead Capture
This is where most online marketers fail.
Your company's replicated lead capture
page is NOT the answer. Not if you want
to attract more opt-ins for less money.
Your own personalized lead capture page
should contain a strong "Direct Response
Marketing" headline, subheadline and some
key benefits about your offer. A free
newsletter, special report, video
training series, audio recording or other
compelling free information should be
offered here that is designed to solve
the frustration your ad agitated. This is
key to building a responsive list.
Follow Up With A Systemized
A series of email follow up letters
should be linked to your capture page so
that you can follow up with your new
leads using automation. This is where the
majority of your sales will be made.
Constant follow up is crucial in building
trust, credibility and rapport with your
list. By offering valuable content and
teaching them exactly what your lead
capture page and your initial ad offered
to teach, you will warm up your list and
prepare them to buy or join you in
There isn't a magic script that will
close every deal. Making sales isn't
about unlocking a game either. To
make sales, whether it's a product
or service is about asking deep
interest piquing questions that will
get your prospects to see it would
be crazy for them NOT to use what
you are offering.
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