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Steal Your
Competitor’s
Content Strategy
How To
FanPage Analysis
Find your
Competitors
Get Content
Written
Find Boosted
Posts
Launch Content
Strategy
Copy Landing
Pages
PROCESS
THE
Your
Competitors
Finding
“You’re going to want to search for
your key phrases”
You’re going to want to search for your key phrases. If you do not know which
phrases you should be targeting try using Google’s Keyword Planner to find
phrases with a mixture of high volume, intent and an achievable difficulty.
Once you have established your key phrases is it time to find your
competitors!
With A
Start
randowens.com | HI@getcompass.co | @randowens
FanPage Analysis FB
To get started, you’ll want to analyze your
competition’s Facebook page content. This will
enable you to see what type of content they
engage with and when are the best days and
times to connect with them. The initial thing
you want to do is go to Fanpage Karma and
run your Competitor’s Facebook fan page
URL.
Analyze
Competitors
Facebook Page
Time To
randowens.com | HI@getcompass.co | @randowens
Find Boosted
Content BP
Now it’s time to start looking for your
competitor’s ads and boosted posts
using getcompass.co
Competitive Intelligence
Start Your
randowens.com | HI@getcompass.co | @randowens
Content
Written
Get
CW
Find a writer that can replicate the
content of your competitors but add
more info and update the information. I
use iWriter
Ghostwriter
Find a
randowens.com | HI@getcompass.co | @randowens
Competitor
Landing Page
Copy
LP
While your content is being written, look
for calls to action within the blog area of
your competitor’s website. Replicate
those CTA’s and their landing pages
using instapage.
Calls To Action
Find
randowens.com | HI@getcompass.co | @randowens
Your New
Content Strategy
Launch
LS
Now that you’ve done your research and
replicated your competitors landing
pages and content it’s time to start
posting. Then promoting your content to
your competitors followers.
Blogging and Promoting
Start
randowens.com | HI@getcompass.co | @randowens

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Growth Hack: How to steal your competitor's content strategy

  • 2. FanPage Analysis Find your Competitors Get Content Written Find Boosted Posts Launch Content Strategy Copy Landing Pages PROCESS THE
  • 4. “You’re going to want to search for your key phrases” You’re going to want to search for your key phrases. If you do not know which phrases you should be targeting try using Google’s Keyword Planner to find phrases with a mixture of high volume, intent and an achievable difficulty. Once you have established your key phrases is it time to find your competitors! With A Start randowens.com | HI@getcompass.co | @randowens
  • 6. To get started, you’ll want to analyze your competition’s Facebook page content. This will enable you to see what type of content they engage with and when are the best days and times to connect with them. The initial thing you want to do is go to Fanpage Karma and run your Competitor’s Facebook fan page URL. Analyze Competitors Facebook Page Time To randowens.com | HI@getcompass.co | @randowens
  • 8. Now it’s time to start looking for your competitor’s ads and boosted posts using getcompass.co Competitive Intelligence Start Your randowens.com | HI@getcompass.co | @randowens
  • 10. Find a writer that can replicate the content of your competitors but add more info and update the information. I use iWriter Ghostwriter Find a randowens.com | HI@getcompass.co | @randowens
  • 12. While your content is being written, look for calls to action within the blog area of your competitor’s website. Replicate those CTA’s and their landing pages using instapage. Calls To Action Find randowens.com | HI@getcompass.co | @randowens
  • 14. Now that you’ve done your research and replicated your competitors landing pages and content it’s time to start posting. Then promoting your content to your competitors followers. Blogging and Promoting Start randowens.com | HI@getcompass.co | @randowens