Ramy Mohamed
GM – Commercial Operation
at R M S Import and Export
Location: United Arab Emirates
Education: Bachelor's degree, Geophysics…
Experience: 15 Years, 11 Months
Contact
Name: Ramy Mohamed
Mobile Phone: +971.502142948
Address: -
Country: United Arab Emirates
Email Address: ramyharras@lagoontrading.com
Fax: -
P. O. Box: -
Evening-time Phone: -
Day-time Phone: -
Website: -
Last Activity: 2016-05-10 Ref.: CV40382931
Target Job
Target Job Title: General Manager, Country Director, Operations Director, Sales Director, Marketing
Director
Career Level: Management
Career Objective: Proactive, enterprising senior professional with 16 years of rich experience in profit
centre management of business operations in the FMCG sector in the Middle East. Proven
competence in providing visionary leadership in developing and implementing winning processes,
systems, policies and procedures fostering organizational excellence and promoting delivery of
business outcomes exceeding expectations in challenging and competitive markets. Seeking a senior
level management position to leverage domain, commercial, contracting, management, leadership and
relations building skills in contributing to the achievement of corporate sales, revenue, profit, market
share and growth objectives.
Employment Type: Employee
Employment Status: Full time
Notice Period:
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Personal Information
Birth Date: 15 May 1975 (Age: 41)
Gender: Male
Nationality: Egypt
Residence Country: United Arab Emirates
Visa Status: Residency Visa (Transferable)
Name in Arabic: ‫ﻣﺤﻤﺪ‬ ‫راﻣﻲ‬
Marital Status: Married
Experience (15 Years, 11 Months)
GM - Commercial Operation
at R M S Import and Export
Location: Ras Al Khaimah, United Arab Emirates
Company Industry: Distributions and Logistics
Job Role: Management
June 2013 - January 2016
R M S Import and Export based in the UAE is a sister concern of Lagoon Import and Export Egypt, managing sales and
distribution of Healthy food products in the GCC countries
Products Handled
• Food Products - Coeliac disease food products, rice, pasta, canned food, instant coffee, Spanish cheese
• Fresh Produce - potato, onion, oranges, mangoes, strawberries
Highlights
• Successfully managed a business and focused on maintaining efficiency in operations.
Key Responsibilities
Strategic Management
• Conducted detailed market studies including identification of current and future opportunities, market trends, sales forecasts
and prepared comprehensive strategic plans.
• Formulated detailed budgets with revenue and expenditure plans and allotted funds to various regions and product
categories based on business potential and priorities.
• Monitored execution of business plan including budget utilization and compliance ensuring effective on-field implementation
to secure best return on investments.
• Developed, implemented, reviewed and updated policies, procedures and internal controls designed to ensure efficiency
and effectiveness in operations.
• Monitored and ensured consistent compliance with all corporate processes, systems, policies and procedures and
applicable statutory and regulatory frameworks.
• Built and sustained the company’s image and reputation through fostering of good relations with stakeholders like
customers, government agencies and employees and enforcing standards of ethical business.
Marketing and Sales
• Determined sales key performance indicators (KPI), established overall and individual KPI targets based on overall business
targets and ensured achievement of sales, revenue and growth targets.
• Managed all pre-sales activities including gathering customer requirements, coordinating with offices in the UAE and Egypt
for developing bids/proposals and negotiating and closing sales.
• Planned and implemented effective daily routes for sales people to ensure complete coverage of the market including all
customer segments.
• Formulated and executed promotional campaigns and schemes to grow sales and revenues with optimum investment of the
marketing budget.
• Analyzed potential and performance of key accounts and customer segments to developed a weighted strategy for
cost-effective management of sales and marketing budget.
• Organized systematic market research and analyzed data on market trends, customer preferences, product opportunities
and competitive scenario to formulate effective business strategies and plans.
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Key Account Management
• Managed a portfolio of key accounts, ensuring systematic follow up for generating steady business by understanding and
fulfilling requirements and expectations.
• Coordinated investigation of customer complaints related to products, quality, service and delivery and evolved satisfactory
solutions to issues and problems.
• Implemented programs to improve customer service delivery to reinforce customer loyalty and expand a base of satisfied
customers across the region.
Staff Management
• Developed and implemented manpower plans including recruitment, training and deployment ensuring effective coverage of
all major markets in the GCC region,
• Conducted periodic performance reviews of staff, identified training needs and arranged delivery of in-house and external
training programs.
• Built and sustained a work environment promoting competitive teamwork and enthused staff in enhancing productivity and
achieving all performance targets.
Deputy General Manager - Sales and Marketing
at Lagoon Import and Export
Location: Cairo, Egypt
Company Industry: Distributions and Logistics
Job Role: Management
November 2010 - May 2013
Lagoon specializes in the import and export of food products like rice, pasta, lentils, pulses, instant coffee, Spanish cheese
and certain types of fresh produce. http://www.lagoontrading.com/
Overview
Products Handled
• Food Products - rice, pasta, lentils, pulses, instant coffee, Spanish cheese
• Fresh Produce - potato, onion, oranges, mangoes, strawberries
Import/Export Destinations
• Imports from - Canada, Turkey, Spain, Thailand, China
• Exports to - France, Canada, Czech Republic, Saudi Arabia, UAE, Kuwait, Bahrain, Yemen, Jordan
Key Accounts
• Retail distributor: Qebaa
• Retail chains: Carrefour, Spinneys, Hyperone, Fatallah, Seoudi, Ragab Sons, Gourmet Egypt and Dina Farms
Highlights
• Delivered a business growth of 70% during the tenure as DGM - Sales & Marketing.
Key Responsibilities
• Formulated and implemented the company’s annual plan and conducted monthly reviews to assure efficient
execution and delivery of predefined outcomes.
• Developed overall business strategies related to product range, positioning, pricing, discounts, promotions and
credit to ensure competitiveness along with profitability.
• Coordinated with sales, marketing and logistics teams in planning and executing distribution activities ensuring
coverage of all markets and key accounts with availability of products to meet customer demands.
• Supervised all import and export activities including documentation, clearance of air and sea shipments,
warehousing and forwarding to customers.
• Developed and executed all marketing activities including advertising, promotions, ATL/BTL campaigns to build
strong brand equity for various product categories.
• Participated in creating operational, sales and distribution budgets and monitored budgetary compliance and cost
saving plans to improve overall financial performance.
• Contributed to strategic business decisions related to investments, optimizing cash flows and utilization of long
and short term debt to obtain best returns on investment.
• Built and maintained relations with the customer base consisting of wholesalers, distributors, key accounts and
HORECA segment facilitating sustainable business growth.
• Participated in business development initiatives to acquire new clients, launch new products and services and
expand into new export and import markets.
• Managed staff matters including assessing manpower requirements, approving hiring of new personnel, periodic
performance approvals and training and development of staff.
Sales Director
at Lagoon Import and Export
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Location: Cairo, Egypt
Company Industry: Distributions and Logistics
Job Role: Management
January 2008 - October 2010
Key Responsibilities
• Provided overall direction and control to sales activities, supervising and coordinating with sales supervisors
supporting the achievement of predefine sales and revenue targets.
• Participated in formulation of annual sales objectives and developed monthly sales targets for each sales
supervisor based on forecasts and market analysis.
• Conducted quarterly reviews of sales performance with relation to current market and economic indicators and
coordinated appropriate adjustments in the plan.
• Coordinated with other company departments like buying, finance, logistics, supply chain and finance ensuring
cohesive efforts in delivering business goals and targets.
• Conducted weekly reviews of sales performance of individual sales supervisors, evaluated percentage achievement
of plans and recommended remedial actions to achieve monthly targets.
• Planned and executed periodic performance appraisals of sales supervisors and sales representatives, identified
training needs and organized required development programs.
• Led the review and updating of sales processes, systems, policies and procedures to deliver overall improvements
in performance and productivity.
• Monitored and ensured effective implementation of the company’s credit policy and on time collection of payments
minimizing aging and overdue receivables.
Sales Manager
at Lagoon Import and Export
Location: Cairo, Egypt
Company Industry: Distributions and Logistics
Job Role: Sales
February 2005 - December 2007
Key Responsibilities
• Led and managed a team of sales representatives in selling a range of food products like rice, pulses and canned
food items in the assigned sales territory.
• Analyzed overall business targets fixed by the company management and cascaded targets to individual sales
representatives.
• Supported sales representatives with required marketing strategies and sales tools in ensuring consistent
achievement of targets on a month-to-month basis.
• Organized and led weekly review meetings with sales representatives to analyze percentage achievement of
monthly targets, assess variances, identify causes for slippages and recommending corrective action plans.
• Accompanied sales representatives in meeting clients, identifying their requirements, discuss and resolve
complaints and issues and reinforce business relationships.
• Developed and delivered presentations on the company, its range of products and services and competitive
advantages to customers as part of initiatives to acquire new customers.
• Conducted regular market studies in the territory to identify and report trends, customer behavior, new product
opportunities and competitive threats to the management.
• Participated in the launch of new products in the markets including activities like presentations to customers and
promotional campaigns to achieve sales and market share targets.
• Monitored and ensured adherence to all company policies and procedures including implementation of the credit
policy for control of outstanding payment in the market.
Area Sales Manager
at Tamoil Oilfield Services
Location: Cairo, Egypt
Company Industry: Marketing
Job Role: Sales
December 1999 - October 2004
Tamoil distributes machinery, equipment and supplies required by the oil and gas industry
Key Responsibilities
• Managed sales of protective coatings for various applications in the oil and gas industry dealing with clients in the
Suez Canal region of Egypt.
• Identified prospective business opportunities, followed up with clients to generate leads, gather requirements,
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provided proposals and negotiated and closed deals.
• Coordinated with supply chain and logistics department and ensured on time delivery of customer orders and
ensured collection of payments as per contract.
• Provided technical support to clients in selection of appropriate products and trained client personnel in proper
application to deliver best results.
• Monitored market and identified scope for introducing new products and services and participated in successful
launch of products and services.
• Developed and implemented effective strategies and plans for achieving business plan objectives, reviewed
performance and initiated measures for recovering variances if any.
• Participated in business development activities for acquiring new clients and maintained productive relations with
all clients for sustainable business growth.
• Prepared and submitted periodic comprehensive management information system (MIS) reports covering all key
performance areas.
Education
Bachelor's degree , Geophysics
at Cairo University
Location: Cairo, Egypt
Completion Date : September 1999
Bachelor’s Degree in Geophysics, Sep 1994 - Sep 1999
PROFESSIONAL DEVELOPMENT
EXHIBITIONS AND TRADE SHOWS
• Gulfood - the world’s largest food and hospitality show, Dubai UAE, every year from 2008 to 2015
• Anuga - the world’s leading food fair for the retail trade and the food service and catering market, Cologne Germany, 2009
• SIAL - the world’s largest food innovation exhibition, Paris France, 2012 and 2014
Specialties
International Trade Questions: 0 Answers: 0
FMCG Questions: 0 Answers: 0
Business development Questions: 0 Answers: 0
Customer Relationship Management Questions: 0 Answers: 0
Sales & Marketing Questions: 0 Answers: 0
Skills
Business Management, Profit Centre Operations
Level: Expert
Business Development, Sales, Marketing
Level: Expert
FMCG Marketing, Distribution and Sales
Level: Expert
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Food Sector - Commodities, Canned Goods, Fresh Produce
Level: Expert
International Trade, Exports and Imports Management
Level: Expert
Key Account Management, Weighted Portfolio Management
Level: Expert
New Business Development - Markets, Products, Customers
Level: Expert
Marketing Strategies, Promotional Plans, Sales Tactics
Level: Expert
Business Plans, Business Budgets, Business KPIs
Level: Expert
Staff Management - Recruitment, Training, Development, Motivation
Level: Expert
Customer Service, Customer Relations, Customer Satisfaction
Level: Expert
Problem Solving, Decision Making, Conflict Management
Level: Expert
Communication, Coordination, Planning, Execution
Level: Expert
Windows, MS Office - Word, Excel, PowerPoint
Level: Expert
Languages
English
Level: Expert | Experience: More than 10 years
Arabic
Level: Native | Experience: More than 10 years
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