Advice from America's personal branding expert, in how to start and build your personal brand. Practical tips that work!

1. Start and
Grow Your
PERSONAL
BRAND
Ramon Ray, Entrepreneur
@ramonray

2. Visit www.SmartHustle.com
Sign up for insight in how to
start and grow your business
Hear stories and learn from
other small businesses!

3. How Can I Stand Out?

4. How Can I Be Different
In A Very Noisy Marketplace?

5. How Can I Be Memorable?

6. Who are you?

7. Who is Ramon?

8. 4x Entrepreneur, Speaker
and best selling author

10. Expert Witness to Congressional Small Business Committee

11. Tweet @ramonray

12. Why Personal
Branding

13. Personal Branding Benefits…
• You as the “only” choice
• Shield against price discounting
• Barrier against clients going to competitors

14. Sustained fame
(celebrity status) in your local
market (geographically or
professional category)

15. 2 Principles of
Personal
Branding

16. Perception and Reality
Fans

17. Perception and RealityFans
Perception and RealityNo Frills vs Frills

20. Four Personal Traits Vital
For Personal Branding

21. Be Happy

22. Be Excited

23. Be Patient

24. Be Focused

25. Why Focus?
• Niche Is Premium
• Focus Is Cheaper
• Targeting is Easier
• Marketplace Can
Identify You Easier
• Good brands have deep
focus

26. Personal Connections and
Personal Branding

27. GET OUT IN YOUR
COMMUNITY &
NETWORK
Get out in your local community and
industry community

28. Why Network?
• Meet New People
• Make Key Partnerships
• Serendipity is Amazing

29. Good Networking Tips
• Listen to others
• Have a giving heart
• Find opportunities of
similarity
• Be brief and connect
deeper later
• Segment your
networking contents
• Don’t be a networking
shark

30. CULTIVATE CIRCLES OF PERSONAL INFLUENCE
Who are the
influencers in
your business?
MARI SMITH AND
RAMON RAY

31. Circles of Influence
• Everyone wants to
boost their brands –
even influencers
• They can help you boost
your brand
• Name association –
even a little bit - helps

32. The Personal Branding
Tool Box

33. PERSONAL WEB SITE

34. BLOG

35. SOCIAL ENGAGEMENT

36. Social Content is the Best Way
For Small Businesses To Build
Your Personal Brand

37. Social Content is MOST
effective with ENGAGING
content (photos, video
campaigns, contests)

38. Analytics
Relevancy
Frequency
Engagement

39. EMAIL NEWSLETTER MARKETING
One to one connection with your fans and sponsors….

40. Email Newsletter Tips
• Great subject line
• Great content
• No spamming
• Be consistent

41. PROMO “SIZZLE REEL” AND
SHARING VIDEO

42. Video Tools
• Video Camera ($500)
• Good tripod
• Shotgun Microphone
• XLR to Mini Jack Adapter
• Modern Smartphone
• Lighting
• Video Editing Software

43. Video Hosting Platforms
• YouTube
• Facebook
• Snapchat
• Google Hangouts
• Vimeo
• Blab
• Periscope
• Meerkat

44. This is THE Year of Video
• Brings YOU to life
• Highest form of
engagement

45. QUALITY PICS AND IMAGES
Headshot by Jason Gardner – jasongardner.net

46. Focus on YOU.
Look GOOD.
Good Pics.
No Babies.

47. 4 Power Tools

48. PUBLISH A BOOK
Adds credibility; media hook

49. PRODUCE AN EVENT
Headache, money losing, credibility, reach VIPs

50. MEDIA EXPOSURE
Credibility, massive brand boost

51. Media Exposure
• Start local
• Get to know journalists
• Don’t pitch – educate
• Know what’s important
to them
• Be there to HELP them
• Share your expertise or
a good story

52. CREATE YOUR OWN REGULAR “SHOW”
Audio (Podcast), Video (Youtube)

55. Start and
Grow Your
PERSONAL
BRAND
Ramon Ray, Entrepreneur

56. Visit www.SmartHustle.com
Sign up for insight in how to
start and grow your business
Hear stories and learn from
other small businesses!