On page notes

1 Session2- SearchEngine Optimization‐ On Page
1. KeywordsResearch and Analysis
Keywordresearchisone of the mostimportant,valuable andhighreturnactivitiesinthe searchmarketingfield.
Rankingforthe rightkeywordscangrow your website andcreate betterconversionrate ,By researchingyourmarket's
keyworddemand.
There are followingthree typesof activitieswherewe canresearchrelevantkeywordsforabusinesswebsite—
a. By the help of Competitors Websites
Step1: See theirwebsitecontent,Title,Metadescriptionandmetakeywordsinsource code(ctrl+U)

b. By the help of Google Search Instant Suggestion
c. By the help of Google Keywords Planner tools
Step1. Search “Google KeywordsPlannertool”inGoogle.co.in
https://adwords.google.com/KeywordPlanner
Step2. Clickand loginwithGmail id
Step3. Search NewKeywordsandChoose Location

Step4. SelectrelevantkeywordswithhighmonthlysearcheskeywordandLow/medium/HighCompetition

Guideline –
a) Try to select high monthly searches keywords
b) Try to select low /medium competitive keywords
c) Try to select relevant or suitable keywords
d) Try to select more than two words typekeywords
2. LSI – Latent Semantic Indexing –
First Use Long Tail Keyword to rank on Google,
Similar words And close variant keywords
3. Initial website Analysis
Checking the website all issues and Points of website
Tools - woorank.com
Paste url in search box or type :-
http://www.woorank.com/en/www/domain.com
And check also on http://www.seoptimer.com/domain.com

4. Competitor Analysis
Choose yourcompetitors and analyzeall points in Woorank and
SEOOptimizer.com
Make a report of all the pointsof Competitorsin Excel Sheet/ppt
5. Keywords Density Analysis ,Placement and Keyword Stuffing
Step 1 . Check keyword repetition in page content
Step 2. Per 100 words keywords density should be 2 to 3%(max)
Step 3. Don’t use more than 2 or 3 same keywords in one paragraph
Step 4. Use Synonyms of those keywords in content
Step 5. If content does not have any keywords then place a keyword in
content

Step 6. If content have more keywords that Search Engine will count in
Keywords stuffing. So Don’t use more keywords repetition.
Tool – tools.seobook.com
6. Page Mappingfor keywords
It is selection of page which is relevant to Keywords. Like those
keywords are suitableand relevant to the particular page, Select
the page and use these keywords in on page activity and off page
activity.
Ex. Keywords Pages
SEO Course
Seo training course
www.Ittrainingcoursedelhi.in/seo-course.html
SMO Course Ittrainingcoursedelhi.in/SMO-course
PPC Course Ittrainingcoursedelhi.in/PPC-course.html
Digital Marketing Course Ittrainingcoursedelhi.in/digital-marketing-course.html
7. Title, Meta description & Meta keywords Optimization
Title :- Title isa page headingof the particularwebpage.Itdescribesmaininformationof the page.
Example - Order Delicious Cakes Home Delivery Online – Foodpanda online
Guideline-
 It shouldbe oneverypage
 Title shouldbe differentoneachand everypage.
 It shouldbe unique andrelevant
 It shouldincludeskeywordsandbusinesslocation
 Title Length = 60-70 Character (WithSpace)
How to write Title –
Step1. See andtake helpfromyourcompetitor’swebsite
Step2. Write one sentence withkeywordsandlocation(Optional)
Code-

<head>
<title>FastestGrowingDigital MarketingTrainingInstitutesinDelhi</title></head>
Optimal Format
PrimaryKeyword - SecondaryKeyword|BrandName
or
Brand Name | PrimaryKeyword - SecondaryKeyword
Primarykeywords|secondarykeywords|Tertiary
 Meta Description –It is a shortsummaryof the page information.
Guide line –
a) It shouldbe oneverypage
b) It shouldbe differentoneachandeverypage.
c) It shouldbe unique andrelevant
d) It should include keywordsandbusinesslocation
e) Lengthof the descriptionshouldbe 120 to 150 Char (withspace)
f) Keywordsshouldnotbe repeated
How to Write Description:-
Step1. See Your Competitorwebsites
Step2. Write twosentenceswithkeyword&Location
How to use inWebpage: -
<Head>
<meta name=”description”content=”Optimal careerconsultancyprovidesyoutobetterplatformforbpojobs,private
jobs,newhiring,backendjobsandcall centerjobsin Delhi NCR.ContactUs.” />
</head>
8. Site Structure Analysis
a) Check website designlayout
b) Check website content and images
c) Check header, Menu and Footer

d) Check all pages that they are working or not
e) Check for mobile friendly (Responsive) –
https://www.google.com/webmasters/tools/mobile-friendly/
f) Check Website
Speed(https://developers.google.com/speed/pagespeed/insights/)
g) Check for cross browser
h) Check 404 Error (not found) Page
i) Check internal and External Hyperlinks
j) Check Robots.txt File
9. URLRenaming and Rewriting –
URLmeans Uniform Resource Locator.Example http://www.example.com
Renaming/rewriting – Ifany website url(except home page) is not seo friendly or
user friendly then it needs to be rewrite.
URLGuideline –
1. Page url should be user friendly and understandable
Example – www.dgtlclasses.com/seo-training-course.html
2. Page url shouldnot be too much long
Example - www.digitalclasses.com/search-engine-optimization-training-course-in-new-delhi-with-low-
fee-just-5000-based-on-new-technology.html
3. Page url shouldnot be id based, symbol based, number based except
hyphen (- )
Example - www.digitalclasses.com/123_&5%seo$8734.html
4. Page url shouldnot have underscore between two words
Example - www.digitalclasses.com/seo_training_course.html
5. Page url shouldcontain keywords and based on page name.
Example - www.digitalclasses.com/seo-training-course.html
6. Page url shouldbe not more than two level
Example – www.dgtlclasses.com/course/online/seo-training-course.html
1 2 3 4
Note:SEO Expert and Web Developer can change the URL and make this user friendly

10. H1, H2, H3Tag (Heading Tag) – it is used before body content
<h1>This is heading 1</h1>
<h5>This is heading 5</h5> <h6>This is heading 6</h6>
Here h1 is = <h1>Professional SEO Training Course at Laxmi Nagar,
New Delhi</h1>
There are mainly three types heading tag which is used in any website
1. H1 – Heading Tag
Guide line –
a) It is used only one in a webpage
b) Its size is biggest than h2, h3, h4, h5 and h6
c) It include keywords of that page
d) Code - <h1>text</h1>
e) It is mandatory in a webpage because Google Crawler likes this heading
tag in a webpage and it helps to boost the keywordranking
f) Put your header tag <h1> </h1> at the topof the page, preferably after
the <body> tag.
g) Can I have more than 1 header tag on the page? Google will not penalize
you, but one is preferred. If you have a need for multiple titles,then
perhaps it should be broken into multiple paragraphs,or use one h1, or
multiple h2’s.
2. H2- Heading tag-
Heading(H1)

a) It issecondheadingof bodycontent.
b) It alsoincludesKeywords
c) Its size smallerthanH1 andbiggerthan h3, h4 and more
d) Code – <h2>text</h2>
e) It can be usedmore than1 if needed.
3. H3- Heading tag
a) It isthirdheadingof bodycontent.
b) It alsoincludesKeywords
c) Its size smallerthanH2 andbigger than h4, h5 and more
d) Code – <h3>text</h3>
e) It can be usedmore than1 if needed
11. Anchor Text
The text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
Code - <a href=”http://www.dmapu.com/seo-course-delhi.html”>seo training course</a>
Guide line –
a) Anchor text should be based on keywords
b) Itshould be include live PageLink
c) Itwill not be more than 1 (SameKeywords)
Benefits –
a) Ithelps in Keywords ranking & traffic
b) Itengages moreusers
c) Increasein Time Duration, page views and decreasebounce rate & Exit rate.
d) Improve Alexa Ranking
12. Creating of Favicon-
Itis created by online tools
Online tools – search “ Favicon creator or generator”
http://www.favicon-generator.org/
Guideline –

a) Itshould be saved in .ico extention
b) Itsize 16X16 px
c) Itis used every page
d) Code –
<Head>
<link rel="shortcuticon" href=" /favicon.ico" type="image/x-icon" />
</Head
13. Existing Web Content Optimization –
It is a process or activity to check all the website pages content that is duplicate
or unique.
How to check Content –
a) Through online tools
1. By http://smallseotools.com/plagiarism-checker/
- Copy website content andpaste here
2. www.Copyscape.com
-copy website url andpaste here
3. http://www.siteliner.com/
b) Manually - Copy content and paste it in Google searchlike –
“Content”
Guide line –
a) Content shouldbe unique and relevant
b) Content shouldbe meaningful and informative
c) Content shouldbe basedon keywords
d) Content shouldnot have keyword stuffing (More keywords repetition)
e) Content shouldkeep at least one anchor text
14. HTML Validation –
It is used for checking Html coding error in website by online tools
Tools - https://validator.w3.org/

Copy the url and paste here. After that make a report and send it to the developer to remove errors.
15. No Follow link and Do Follow link –
It is an indicationor instructiontothe searchengine like Google tofollow or no follow a
particular link.
No follow link – this is such link where are indicated to the search engine no crawling this link or not
follow this link-
Code- dmapu.com
<a href=”http://www.manishbabu.com/” rel=”nofollow”>seo course Videos</a>
Benefits - Google cannot crawl this link and not give link Juice benefits to this link
DO follow link – this is such link where are indicated to the search engine to crawl this link or followthis
link-
Code-
<a href=http://www.dmapu.com/seo-course.html rel=”dofollow”>SEO Course</a>
Benefits - Google can crawl this link and give link Juice benefits to this link
16. Internal and External Link –
Internal link - This is suchlink to use as an anchor text or image link of our inner/internal
web page is calledInternal link
Website –ittrainingcoursedelhi.in
Internal Link/page (Ownwebsite)
))page link

<a href=”http://www.ittrainingcoursedelhi/seo-course.html”>seo course</a>
External link - This is suchlink to use as an anchor text of our other webpage is called
external link
<a href=http://www.rekhawebstore.com/page.html rel=”nofollow” >web store</a>
17. Image Optimization -
It is optimizationprocess of Image in whichto use relevant image, light weight image and
alt text/tag using ineachand every images.
Alt Tag Optimization - this is alternative name of image which is usedfor mainly Search
Engine because searchengines canunderstandonly alt tag of any image.
Code-
<img src="images/buttion.png"alt="apply online seotraining in laxmi nagar" />
Guideline of alt tag –
a) It includes keywords or image information
b) Alt tag is necessary for all images
c) TinyJPG.com & tinyPNG.com - Compress and optimization
18. Outbound and inbound Links
This is same as topic 16
19. Creating and uploading Sitemap
What is sitemap - aSitemap is an XML or html file that is full of your individual webpage's URLs. This file
should be easily discoverable in your site in order for search engine crawlers
How to check sitemap in any website – open website www.setindiabiz.com/sitemap.xml
www.setindiabiz.com/sitemap.html
There are mainly two type of Sitemapin seo
a) Xml sitemap (/sitemap.xml) - It is created and used only for Google & other Search Engine
b) Html sitemap(/sitemap.html)–It is created & used for Users/visitors
External Linkpage/ (otherwebsite
page) link

How to Create andupload Sitemap (XML and Html)
a) Step1. Through online tools - https://www.xml-sitemaps.com/
b) Paste your url and click on start and download both sitemap
c) Step2. Save it sitemap.xml and sitemap.html
d) Step3. Upload both of sitemaptothe server
21. Creating and uploading Robots file
What are robots.txt?
It is instruction to the search engines to crawl or not crawla page or entire website. We can allow to
crawl a web page / entire page and can also not allow.
robots.txt file (necessary)

How to see bothrobots and how tocreate –
1. robots.txt- check any website type www.example.com/robots.txt
Opennotepad and paste
User-agent:*
allow: /
disallow: /login.html
-------------or -----------
User-agent:*
disallow: /
and save it as name “robots” in notepad
2. Metarobots –
To allow page for crawling
<meta name="robots"content="index, follow"/>
Disallow page to not crawl this page –
<meta name="robots"content="Noindex, Nofollow"/>
Use this code and paste under <head >section and save it
How to upload –
Step1 – open hosting cpanal server or ftp
Step2- upload robots.txt file onthis
22. Canonical Tag Optimization –
Canonical tag is such tag which is used to indicate to the search engine about main or real link. When our
website opens by multiple urls with same home page content and Google can be confused tocrawl real url
and it assumes duplicate website url.
Example -
a. http://www.exmple.com
b. http://example.com
c. http://www.example.com/index.html
d. http://example.com/index.html
Note- to fix above problem of duplicate Content of same website, we use canonical tag.
How to solve -

Step 1. Set your domain url you want to crawl and rank.
Step 2. Use canonical tag code under head section
<head>
<link href="http://www.dmapu.com/" rel="canonical" />
</head>
23. How to buy or book a domain name and hosting server
To book a domain name –
Step 1. Go to buy a domain name through any domain name provider website. Ex – Godaddy.com
Step 2. Buy hosting server for your domain from hosting server provider. Ex Godaddy.com
24. How to check keywords ranking
Step1. Opengoogle.co.in
Step2. Delete Cookiesandhistory and signout from gmail or open incognitowindow
Step3. SearchKeyword
Step4. Findwebsite Url(example.com) andsee ranking no
25. 404 Error Not Found and Redirect
404 errors – It isnot foundpage error which is removedfrom server.The HTTP 404 Not FoundError means that the
webpage you were trying to reach couldnot be found on the server. It is a Client-side Errorwhich means that either
the page has beenremovedor movedand the URL was not changed accordingly,or that you typed in the URL
incorrectly.

How to fix this error –
There are followingactivityor work to fixthese problems –
a) Update sitemap(XML) and upload to the server
b) Remove 404 errors from Google webmaster(searchconsole ) tool
c) Redirect thispage to other relevantpage
26. 301302 redirection
Redirectionis the process of forwarding one URL to a different URL.
There are two types of redirection -
1. 301 Redirection – it is permanent redirection means it is used to redirection forever.
2. 302 Redirection – it is temporary redirection means it is used to redirection for a time or day.
How to use –
Step1 – Web developer can use this redirection easily from Hosting server or their coding
Step 2. SEO Expert can also do this by .htaccess in control panel in file manager
redirect 301 removed.html new-page.html
https://www.youtube.com/watch?v=xgWPIu8hnG8
How to Create Custom 404 Not Found page
1. Open .htaccess file
2. Paste code - ErrorDocument 404 /404notfound.html
3. Create a page with name ‘404notfound.html’
4. Upload both file on server
Benefits –
 Reduce bound rate on our website
 Removed 404 error message
 Helps in keywords ranking
27. Header and Footer Optimization
Step 1.Check header and footer all pages and images

Step2. All pages should be live or running
Step 3. All Images should have alt tag
Step 4. Header and footer should be user friendly
28. AlexaReport –
Step1. Check website ranking inAlexa.com
Step2. Make an alexareport of a website inexcel sheet.
Step3. See all analysis result inalexa.com

29. Schema – google searchconsole
https://blog.kissmetrics.com/get-started-using-schema/
https://search.google.com/structured-data/testing-tool
30. OpenGraph Techniques- under head section
<meta property="og:title"content="title ">
<meta property="og:description"content="Description ">
<meta property="og:type"content="article">
<meta property="og:site_name"content="DmapuIndia"/>
Session7. Google Webmaster Tool -
Google Search Console (previously Google Webmaster Tools) is a no-charge web service
by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their
websites. As of May 20, 2015, Google rebranded Google WebmasterTools as Google Search Console.
Benefits –
1. We can monitor the website
2. Check indexing
3. It is no charge (Free) Web service by Google for Webmaster
4. We can optimize the visibility of website
5. Checking Crawling error and status
6. Add and test Sitemap.xml easily
7. Add and test robots.txt
8. Check security msg of website
9. Check health issue msg of website

5. Remove and fetch any page from Google Webmaster tool
How to set up or add a property (website) in Google webmaster (search console)-
A. OpenGoogle webmastertool
B. Log in with Gmail id
C. Add a property (website url)
D. Verifythe ownership

E.
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