1.
How to launch a
MOBILE APPSuccessfully!

2.
Since the launch of smartphones, mobile industry embarks several milestones that
attracts several industries and developers to enter with their unique approach. Due
to that there are more than 12 million mobile app developers around the world
(source) and the numbers continuously increasing day-by-day.
Even the leading search engine – Google also prefer mobile adaptive websites to
rank higher than other and they have already announced their mobile friendly
update – Mobilegeddon for that. Last year they announced their switching over
mobile first index, although it hasn’t happened yet, but it will be happened soon.
Several specialists have already included it in their SEO 2018 plan and suggest
their associates to move over mobile friendly websites and applications.
According to the Statista stats,
- There are more than 2.32 billion smartphone users exist worldwide and the
numbers will reach to 2.87 billion in 2020. (source)
Whitepaper – How to Launch a Mobile App
Successfully!

3.
- On an average around 30 thousand apps used to submitted every month on
Apple iTunes only.
- By mid-2016, around 130 billion apps were downloaded from iTunes and
around 65 billion from Google Play Store.
-

4.
NUMBER OF APPS AVAILABLE IN LEADING APP STORES
AS OF MARCH 2017
- As of March 2017, there are around 2.8 million apps available on Google
Play Store, while on iTunes, there are around 2.2 million apps. (source)

5.
The above stats are enough to make a clearer view about the mobile industry and
the targeted audience, due to which every business wants to build an eye-catching
application for their potential users. As there are more than 12 million developers
available, you can easily get one for your idea under your preferred budget as well,
but the thing is that-
Did you get your desired result with it?
Or
Is your Mobile Application worth to launch?
Or
How can you make your app considerable?
Being an enthusiastic persona, you are surely going through a long process of
idealization and validation of your app idea along with planning, resource
gathering, market researching and executing, but you have to consider a few more
things while launching an app in the market (as there are more than 1800 apps
launched every day on iTunes and Google Play Store together).

6.
Due to the throat-cutting competition, it’s hard to survive without proper analysis
and research, that’s why you have to consider several things to accomplish your
goal. Even your selection of developer can affect your goals, so keep your eyes on
every aspect. To make it easier to go through, we have broken these points into
three segments – Before Launch, During Launch and After Launch.

7.
Before
APP Launch
Things to consider

8.
One of the crucial stage, where you have nothing to lose, but have a huge burden of
success and failure. This stage can build your path of success or ruin it completely.
So, engage with more concentration and research deeply to resolve each and every
circumstance of failure. Just do the groundwork, by analyzing:
1. Targeted audience
To whom you’re going to launch your app will define your success. You have to
know that and you should make it worthy for your audience to download and
engage with your app

9.
To make it understandable, you can ask three general questions to yourself:
a. Who is going to use your app?
b. Is your app providing value to your audience?
c. Why they have to download your app instead of your competitors?
Your answers will make you more convince towards the success of yourapplication
and also suggest you some improvements to append in your app.
2. App Landing Page
Your app isn’t only thing that can attract a user. You should create a landing page
with appealing graphics, engaging content and an animated sign up form that help
you to build a great email list of subscribers and can further use it to market them
directly.
Even it helps your audience to get aware about your application features, functions
and more.

10.
Acquiring an engaging landing page will allow you to make your targeted audience
more curious through running a launch countdown, inserting animated screens of
your application or adding a promo video. You can create a landing page by using
Instapage or One Page Love.

11.
3. Appealing Promo Video
A promo video will be a great strategy to generate curiosity among the audience
and pitch your concept. Through an appealing promo video, you can showcase
main features of your app and help your relevant audience to viral it throughout
the internet.
An ideal video length considered around 30 seconds to 3 minutes, to clearly
describe what actually it does. You can use actual screens of your app or the
mockups to show how it looks, key features, functions, etc.
You can create animated promo videos through
PowToons (paid version should prefer, if you want to
remove their trademark) or other third-party video
creation tools. Even, you can go through with
PowerPoint to create a complete custom video (if you
have in-depth command over it). Apart from it, you
can capture the screens while testing or using your
app.

12.
4. Active Social Sharing
Once you have ended up with the resources like – audience selection, promo video
making and landing page creation, now, you have to appear with strong taglines,
hash tags and regular updates on your social accounts.
According to the Statista research, there are around 2.46 billion social media
users worldwide, who actively participates on different social media platforms
and the number assumed to cross 3.02 billion mark till 2021. (Source)

13.
Number of social media users worldwide from
2010 to 2021 (in billions)
You can create business page, profiles, and participate in different groups and
communities to promote your application. To manage all social profiles through a
single platform, you can choose anyone from Hootsuite, Buffer or Sprout Social,
according to your convenience.

14.
5. Keep your eyes on App Testing
The major reason behind an app rejection on app store is - crashes, bugs and
improper UI, and to make it error free, you have to do A/B testing or you can check
your app performance manually, before launching your app.
A/B testing will enhance your chances to get a better retention of audience and
make you able to choose most performing designs and functions for your
application. While on other side, manual testing allows you to check whether your
application working fine or not as per user expectations.

15.
To measure app quality and performance, you can go through 3rd party tools such
as – Apteligent, or Crashlytics. These tools will pinpoint major issues, suggest your
appropriate performance, and ensure uptime.
6. Explore App Store Guidelines
Before making your app live on leading App Stores, you have to explore their
submission guidelines, which help you to idealize what exactly a store is looking.
On an average, there are around 20% rejection of apps identifying every day due
to several reasons including crashes, bugs, safety issues, legal crisis, etc. So, keeping
your eyes on the guideline will help you to get approval on your first attempt.
On Apple App Store, there are 5 major aspects, you have to consider – safety,
performance, business, design and legal. They again divided into several sub-
elements, which can be explored at app store review guidelines. Whereas, Google
has published its 18 point launch checklist to make you aware about their
guidelines.

16.
During
APP Launch
Things to consider

17.
It’s time to make your audience oblige with your app launch as you have already
created a pitch between them and boosted up their curiosity through social media
engagement, promo video and landing page.
7. Submit your app properly
Things that needed to consider while submitting an app

18.
Do not make it a hassle, keep calm and submit your app properly on your preferred
App Store. Ensure to include all needed information, screenshots, promo video and
appealing content.
8. Take a look at the performance
Keep your eyes on how your audience interacts with your app. It will help you to
idealize app. It will help you to idealize the performance and create a path for the
beta release, where you can enhance features, functions, and UI as well.
These analytics can be used for:

19.
To measure your app’s performance, you can use app analytictools that act similar
to the Google Analytics, but designed especially for the apps such as Localytics,
Google Analytics for mobile, Apple Analytics and alike.
9. Promote to get Ratings & Reviews
Once your app approved on the app store, you need to work on its visibility, which
can be done through App store optimization, content marketing, social activities,
press releases, video marketing and internet marketing.
According to the above stats (mentioned at the beginning), we know that there are
more than 2.32 billion smart phone users worldwide along with more than 2.46
billion social media users. These stats are enough to clear the need of App
promotions for making your app in notice of your targeted audience.
The beneath chart showing the percentages of app users who find apps via different
channels that included – websites, blogs, social media, search engine, friends and
app store search.

20.
Without indulging into App Store Optimization and other segments of marketing,
we can’t get theirengagement as there are 2.8 million apps available on Google Play
Store, whereas around 2.2 million apps on iTunes.
7
14
16
19
20
34
50
63
0 10 20 30 40 50 60 70
Web Sites - Blog
Web Search
Web Sites - General
Social
Preinstalled Apps
App Store Top Charts
Friends/Family
App Store Search
Percentage of app users who find apps via each
channel
Percentage of users

21.
So, encourage you audience to get more downloads, better ratings and reviews
through continual promotions using different mediums. Also keep your eyes on the
performance of your app and try to build a great user base on different social
networks, where you have already promoted your app and ask them to rate &
review your app.
Apart from the reviews and rating, you can go with Google AdWords or Facebook
Ads or other paid campaigns to promote your app on different mediums as a
premium or featured ad, while on other side you can hire an experience digital
marketing specialist to acquire their excellence for organic promotions.
Promoting an app through paid platforms or submitting it in the premium or
featured category on app store, will enhance user attention towards the application
and increase the numbers of users, app downloads and app views on the app store.
Even, it helps you to get more searches on app stores too.
Along with the above listed paid platforms, you can advertise your app through
offline modes as well, such as – hoardings, paper ads, magazine ads, banners,
canopy, etc.

22.
10. Plan to release Beta version
Although, several organizations and developers have already planned about
upgrade versions of their application just after the development of their app, where
they miss the response and exact opportunity they can achieve.
So, it’s quite necessary to keep your eyes on the responses and user behavior before
planning for beta release. Once you have achieved success in marketing
campaigning, you get a better response, download rate and user retention ration
towards your app, which help you to gather exact data for the beta versions.
Through an appropriate approach, you will get to know the things that are needed
to improve, function to be included and features that required by the targeted
audience to make your path of success.
Keep your planning on upper level through enhancing your features and functions
in the beta version of your app. The reviews provided by the audience will help you
to append improvements in the Beta version and make it worthier for your
targeted audience.

23.
After
APP Launch
Things to consider

24.
Congrats! You have successfully launched your App on your preferred app store,
but wait, your work isn’t finished yet. You are more responsible now, to spread
your app and aware more audience about it. Through this, you will get more
reviews and downloads, which surely help you to decide whether to launch beta
version or not.
11. Keep your eyes on App Performance
To make your app successful, you have to keep your eyes on the performance of
your app on App Store – How user reacting to your app, the ratio of downloads, and
the measurement of performance can draw a path to updates and beta versions for
the future.
According to the Sensor Tower stats shared on TechCrunch, more than 47,300
apps were removed from Apple app store till Oct 2016 due to their outdated
versions. So, keeping an eye over the performance and preparing for updated
versions will make your app live for longer duration.

25.
12. Plan your Revenue Model
Once you get a greatnumber of download and views on your app, you can plan your
revenue model to generate a great revenue through your app. The revenue solely
depends on the performance and popularity of your app, which comes through
your promotions and sharing.
There are several ways to get revenue such as pay per download, in-app
advertising, premium downloads, in-app purchase, freemium model and
subscription model.

26.
14
30
32
35
11
0 5 10 15 20 25 30 35 40
Subscription Model
In-app Purchase
Premium
In-app Advertising
Pay per download
Freemium
Direct Revenue Models
Take a look at the given chart below:

27.
The above 12 points have already tested and adopted by several startups and
organizations to gain desired response for their apps. Through these steps you
can control your roadmap from the beginning of your app to acquire targeted
audience and generate conversions. Along with that, you can go through with
other possible points that suits to your conditions, to get better results in terms of
user retention, feedbacks and app downloads.
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at
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