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Leukeamia UK Aug 15 2019

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Leukeamia UK Aug 15 2019

  1. 1. While we get things rolling Grab your phone! and type in the following link: https://www.linkedin.com/sales/ssi
  2. 2. Getting the most out of LinkedIn Ralph Meyer Global Senior Customer Success Manager
  3. 3. Agenda Get to know LinkedIn Hiring on LinkedIn Your LinkedIn Profile Your Company Page Network and community Close & Questions
  4. 4. Break the ice. Hands up if you have a LinkedIn profile
  5. 5. The Power of LinkedIn 630,000,000+
  6. 6. Vision Create economic opportunity for every member of the global workforce Mission Connect the world’s professionals, to make them more productive and successful.
  7. 7. LinkedIn helps talent-first companies develop winning teams by providing intelligent tools and unique insights. P L A N H I R E D E V E L O P
  8. 8. LinkedIn helps talent-first companies develop winning teams by providing intelligent tools and unique insights. P L A N H I R E D E V E L O P Build an informed strategy Talent Insights Recruit more efficiently Job Postings Recruitment Ads Career Pages Recruit as a team Empower your employees LinkedIn Learning Glint
  9. 9. P L A N H I R E D E V E L O P
  10. 10. H I R E Find & recruit the best talent efficiently
  11. 11. Hiring Marketplace 630M Connections Education Skills Open Candidate Industry Location Interest Salary Job searches Job views Content views Companies followed Connections at company Hires Industry Company size Experience Current employees Similar companies Macro labor trends Alumni Location Culture & Values COMPANYJOB SEEKER Members 20M Open Jobs 50K Skills 90K Schools
  12. 12. Likely to apply for your role Ready for transition Interested in Product roles Open to new career opportunities Passionate about Healthcare tech Actively applying to jobs Lives in San Francisco, CA Software Engineer Works at ACME co. Deep member insights What members say on their profiles. (identity) What their actions and network say about them. (inferences made via LinkedIn data standardization and machine learning) What actions they take on LinkedIn. (includes both affinities & intentions)
  13. 13. Understanding hiring needs What you say on your job description. (structured) What recruiters prefer. (inferences made via LinkedIn data standardization and machine learning) What we infer based on successful matches. (includes both affinities & intentions) Based in Bay Area Title: Software Engineer Computer Games/ Software Industry Inferred years of experience for this job: 2-5 years Inferred education for job: bachelors or masters Required skills in bio: Java and SQL or willing to relocate within same country
  14. 14. Recruiter
  15. 15. Aware Engaged Considering Applied Screened Interviewed Offered Hired Career Pages CampaignsRecruiterJobs Job Impression (e.g. JYMBII, Search, Similar Jobs) Job Impression –– –– Job Views Job Apply Clicks Interaction with Recruiter Interaction with Recruiter Company Pages Thought leadership Engage with Followers Our partnership uniquely delivers value at each stage of the candidate journey RecAd + WWU + SU Impressions The Recruitment Funnel Posting content
  16. 16. Three main areas: Smarter results Save time with a recruiting experience that gets smarter with every click Productivity Get more done with a new seamless workflow Collaboration Work better together with new collaboration features What this means for you now
  17. 17. The future Recruiter and Jobs will learn constantly from each other to provide intelligent, personalized results. Over time, you’ll be able to hire the right candidate in less time with: • More relevant search results • More relevant job promotion • Smarter candidate recommendations
  18. 18. So what does talent intelligence look like in action?
  19. 19. Search Insights Ask for Search insights for your market; This data will help you to refine what your market can offer from a skills perspective
  20. 20. Search Insights How does it look? Advisory point on this; This is an opportunity to assess where a talent pool is working currently Looking retrospectively we can see certain companies have lost more Talent than others.
  21. 21. Search Insights Assess which regions has access to talent Assess from your talent pools where you would be more likely to source specific talent groups from
  22. 22. Search Insights Support your business cases These insights will help to craft the offer to your market by identifying where your talent niche's are.
  23. 23. Compared to job boards, LinkedIn has 40% higher rating on quality applicants Job targeting understands a recruiter’s preferences to attract the right candidates
  24. 24. Smart suggestions and Recruiter Spotlights drive a 2x increase in InMail response rates Search with smart suggestions to reach candidates most likely to respond
  25. 25. Recommended candidates personalized for each recruiter to optimize efficiency
  26. 26. Building your Brand on LinkedIn
  27. 27. The Context of LinkedIn LinkedIn is your Monday morning, not your Friday night
  28. 28. It all Starts with your Story What is the journey that you would like your audience to see?
  29. 29. Step 1: Add a photo Profiles with a photo get 21x more profile views • You alone • From shoulders up • Neutral background • Professional clothing LinkedIn member and student: Cornelius McGrath
  30. 30. Step 2: Add your education • Add your school/university, major(s) and degree(s) • Add academic awards and honors • Include your activities, including student leadership positions, clubs, etc. LinkedIn member and student: Frederick Daso
  31. 31. Step 3: Add your work experience Profiles with work experience are 10x more likely to get messaged • List internships, summer jobs, and part-time jobs • Add examples of your work or photos • Describe what you accomplished LinkedIn member and student: Sarah Geyer
  32. 32. Step 4: Add volunteer experience Hiring managers value work and volunteer experiences • Volunteer experiences • Accomplishments (courses, honors, awards, etc.) • Interests (join relevant Groups on LinkedIn) LinkedIn member and student: Brody Hannan
  33. 33. Step 5: Add your skills Professionals who add 5 or more skills receive up to 17x more Profile views • Add relevant skills you’ve acquired from internships, volunteer experiences, paid job experience (technical and soft skills) • Consider recommendations from professors or teachers LinkedIn member and student: Bo Peter Zhang
  34. 34. Step 6: Draft a summary Prime real estate for you to talk about you, what motivates you, and show your personality • Your “elevator pitch” • Focus on accomplishments and aspirations • Keep it short: <100 words LinkedIn member and student: Jamie Linton
  35. 35. What is you Elevator Pitch? You meet a celebrity and as the doors close, they greet you and ask you for an intro….What do you say?
  36. 36. Exercise: Profile SummaryTime: Take Away
  37. 37. Profile Summary 1. Group up with the person to your left 2. Pitch to them your 40 second ‘elevator pitch’ 3. Get & provide feedback 4. Make a start on creating or editing your summary • How would you describe what you do to someone completely unfamiliar with your field? • What do you want to be professionally known for? • What can people expect from you? • What do you love most about what you do?
  38. 38. Company Pages
  39. 39. Your Company Page – Let’s create your Story
  40. 40. Followers This is an audience that follow your business and when you post update this is how you communicate with them. What happens if we don’t have any followers? It’s important to remember that employees are automatically followers of their Company Page.
  41. 41. Companies with completed and active Pages are more successful at achieving growth objectives 5x lift in page views 11x lift in clicks per follower 7x the average impressions per follower 2x Higher Content Marketing Score
  42. 42. Building a Strategy around your objectives 02 Lead Generation B2B prospects engage with 7 pieces of content on average before making a purchase decision Drive higher quality leads by featuring a good mix of upper funnel and lower funnel content, including tip sheets, eBooks and case studies 03 Content /Thought Leadership 74% of prospects choose the company that was first to help them along their buyer’s journey. Share perspectives on industry news and trends, helpful product how-to’s and articles that reflect your company’s vision. 04 Event Registrations Your LinkedIn Company Page is perfect for promoting upcoming webinars and events your company is attending and/or sponsoring. Key Event Registration Metric: • Event registrants driven directly from your Company Page, which you can measure using tracking codes on your event registration URLs. Build relationships with your prospects by getting your brand’s word out and actively engaging with and replying to followers’ comments. 01 Brand Awareness
  43. 43. Brand Awareness- Employee Advocacy How can you amplify your message?
  44. 44. Employee advocacy A business’s culture and values are lived LinkedIn employees sharing our own Marketing Solutions content increased the aggregate reach of that content by 15 million over the course of a year. What’s more, employee-shared content on average generates double the engagement.
  45. 45. Examples: of Content Creation and Advocacy #Bestbeerjobs#LinkedInLife #Tyrwhittspirit
  46. 46. Sourcing Leads
  47. 47. Thought Leadership and Events https://www.linkedin.com/company/social-talent/ Why?To get leads of course! Lead generations starts with qualifying if a potential client has an interest In the solution that you have to offer. SocialTalent built a brand in the recruitment market for specialties in Headhunting What do they offer: • Webinars,Video, Courses,Tools, Q&A and Events. People want to work with them because they are the voice of this industry.
  48. 48. Thought Leadership and Events
  49. 49. Hiring Selling • 1st Impressions matter, get your profiles up to an “All star Status” • Show professionalism while still staying approachable • Volunteer information and resources for potential candidates to do additional research • Responsiveness, engage in discussion and describe how your business will build on and individuals career • Keep a consistent message • Engage with leads in a non pressured way • Keep thinking solutions rather product etc.. • Circle back to your leads – Conversations sometime run dry, reinvigorate them with invitations, call, events etc. • Groups: Contribute willingly and become the voice of the industry Hiring and Selling You only have a moment to make an impression
  50. 50. Join groups and build your network LinkedIn Groups can expand your connections beyond friends and fellow alumni. You can meet professionals who share your career interests and gain insider knowledge from leading industry voices. Example: https://www.linkedin.com/groups/3044917/
  51. 51. A checklist for success with LinkedIn Company Pages
  52. 52. Network & Community
  53. 53. Follow companies you’re interested in Follow companies you are care about and are interested in working for on LinkedIn to get the latest news and updates Example: https://www.linkedin.com/company/linkedin/life/
  54. 54. Follow influencers Follow LinkedIn Influencers and thought leaders • Customize your content at: linkedin.com/feed/follow / Example: https://www. linkedin.com/feed/follow/
  55. 55. Search for content to support your Ideas or contribute to SlideShare so that others may benefit from your thoughts This is a great place to source information for presentations, Projects and to find experts in a field SlideShare
  56. 56. While we get things rolling Grab your phone! and type in the following link: https://www.linkedin.com/sales/ssi
  57. 57.  Hand up if your Score is Below 50  Hands up if you score is between 51 and 70  Hands up if you score is between 71 and 85  Hands up if you score is above 85!! Your Social Selling Index Score  Hand up if your Score is Below 50  Hands up if you score is between 51 and 70  Hands up if you score is between 71 and 85  Hands up if you score is above 85!! ?
  58. 58. Network & Community
  59. 59. How Many connections do you have? • Hands up if you have less than 30 • Hands up if you have between 30 and 100 • Hands up if you have between 100 & 500 • 500 and over?
  60. 60. How does the Network work? 1st Degree Connections – 101 members 2nd Degree Connections – 80K members 3rd Degree Connections – 1.5M members It’s based on the degrees of separation and connection
  61. 61. How does the Network work? IT Professionals Majority of connections will be IT Professionals A lot of the Connections will be IT Professionals Get a Plan together to Target a Specific audience by having an idea with whom you want to network with
  62. 62. Build your connections via Inmail and requests Build your network via getting to know people in your market from Events, Posts, dialogue and Groups Dear Ralph, I really enjoyed your presentation at SUGA yesterday, may I connect with you so that I can learn more from you on how to network with purpose? Kind regards
  63. 63. Connect Use LinkedIn to connect with people nearby
  64. 64. Connect with your network in one easy swift motion Swift and easy connections
  65. 65. 01 02 03 04 Immediate Network Identify People to Network with Now Long Game Rinse and Repeat Review your immediate Network and Assess if your connections are aligned to your market. Connect and begin dialogue with you meet in the to find common opportunities Identify People you want to network with but need a “In” to get to speak to them. Work on getting referrals or demonstrable successes to start a dialogue with them Review your network again in 3- months time and reassess the previous steps.. A Networking Journey Manage your network – sense check it regularly
  66. 66. Questions?
  67. 67. Thank you

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