Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.

1. Social Recruiting Rally
Day 4 - Jan. 26 2023

2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Today’s Social Post:
Employee Testimonial + Career Progression + All Jobs

3. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Social Media Templates
Date Content Topic(s)
Mon Jan 23 Team Jobs + Benefits
Tues Jan 24 Holiday + Team Jobs + Employee Recognition
#NationalComplimentDay
Wed Jan 25 Team Jobs + Company Culture
Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs
Fri Jan 27 Individual Jobs + Benefits

4. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Post every day to enter our Giveaway!
?

5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Canva Templates available

6. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Kick Off Agenda
https://www.rallyinside.io/social-recruiting-rally/event-hub/

7. How to test &
validate your
employer brand
messaging with
social recruiting

8. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
It’s the value proposition that you offer
employees and candidates (what you say), and
the reputation that your organization has as an
employer (what others say about you).
Employer Brand

9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Employee Value
Proposition
Statement
Pillar 1 Pillar 2 Pillar 3
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3

10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Employee Value
Proposition
Statement
Pillar 2 Pillar 3
Work
Anywhere
-Remote-first
culture
-Flex Work
Program
Proof point 1
Proof point 2
Proof point 3
Proof point 1
Proof point 2
Proof point 3

11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

13. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Source: May 2022 RallyFwd Virtual Conference

16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Testing & Optimizing Candidate Messaging
• Short commute
• Regular shifts
• 401K
• Tuition reimbursement
• Remote work
• Flexible hours
• Starting pay
• Training program
OR

18. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
PRO TIP:
• A/B test
messaging per
job function
• Need 2-3 months
of data

19. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

20. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

21. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Schedule of Events
Fri Jan 27
Learn With Lori #5
Benchmarking your
social recruiting results

22. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Tomorrow’s
Social Post:
Individual Job + Benefits

23. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

24. #letsrally