1. Rakesh Kumar Babulal Lunawat
Ph:551-574-8698, Email: rakeshlunawat@gmail.com
LinkedIn: https://www.linkedin.com/in/rakesh-lunawat-26958446, Skype: rakesh.lunawat
PROFESSIONAL SUMMARY
• Over 10 years of IT Experience involving all phases of software development cycle,
primarily in the services domain.
• Around 2 years of client facing experience, working as Technical Architect, Solution
designer and Onshore coordinator with cross cultural teams at client locations in both US
& UK.
• An impassioned MDM architect, who mentors with commitment, passion and understands
that strong working relationships, create great teams and produce exceptional results,.
• Organized, highly motivated with technical, logical and problem solving skills.
• HIGHLIGHTS
• Certified & Seasoned MDM professional, with experience of over 7 successful
MDM(Oracle & Informatica) implementations in past 4 years
• Well experienced in Informatica MDM 9.7 and Hub, Messaging, SIF, IDD Configurations
& Data Modelling.
• Experienced in Informatica MDM publishing process and architected solution for
downstream applications for real time updates and atom feeds.
• Experienced in all facets of MDM implementation including Data Profiling, metadata
acquisition, data migration, validation, reject processing and pre-landing processing,
outbound processing
• Performed requirement gathering, analysis, design, development, testing, implementation,
support and maintenance phases of MDM and Data Migration projects in telecom,
pharma, retail, call center, Sales and Services domains.
• Hands on in defining and configuring landing tables, staging tables, base objects, foreign-
key relationships, lookups, query groups, queries/custom queries and packages
• Well Versed with configuring the Stage Jobs, Load Jobs, Match and Merge Jobs using the
Batch Viewer and Automation Processes, Good understanding of SIF
• Designed & developed multiple cleansing and standardization scenarios using OEDQ &
MDM Cleanse Functions
• Experienced in CRM implementations of Sales, Service, and Communication module of
Siebel.
• Rich work experience in Oracle and in performance tuning for migration projects
• Competent in developing PL/SQL Procedures, Functions, & Packages in SQL Server &
Oracle Databases

2. • Lead & mentored team members with onshore & offshore co-ordination for the timely
defect free delivery.
EDUCATIONAL QUALIFICATIONS
• Master of Computer Application – Anna University, Chennai-India
• Bachelors of Computer Application – University of Madras, Chennai – India
AWARDS & RECOGNITIONS
1. Feather in My Cap award for Siebel - Clear Case integration and Product Builder Tool
(2006)
2. Feather in My Cap award for Going Live successfully for one of our Client (2007)
3. Feather in My Cap award for Automation of EIM and Validation (2007)
4. Made a Difference award in Symphony for WW client (2012)
5. Client Appreciation from Starbucks Lead for successfully managing 30M Data Loads
6. Client Appreciation from Univision Business Director for various successful
enhancement releases.
PROFESSIONAL EXPERIENCE
Enterprise Customer Master
Duration : Oct 2014 – Till Today
Client : Univision Communications
Position : Architect / Lead
Project Description : This project was to Streamline and automate the process to support
invoicing for new/existing Customers (Agency/Advertiser) between
Traffic and Oracle Financials via the MDM Hub
Enterprise Tools Informatica MDM 9.7, Siebel CRM and MDM applications
Cleanse Adapters Address Doctor, OEDQ, LOQATE and QAS
Databases Oracle /9.x/10g/11g MS SQL Server
Programming Skills SIF API, PL/SQL, J2EE , UNIX Shell Scripting, MDM, Siebel eScript & Javascript
Application Servers JBoss, WebLogic
Environment Windows 2000/ NT/XP, Unix, Windows Server 2003/2008
Database Tools TOAD,SQL Navigator, SQL Developer, SQL Server Management Studio
Documentation Tools MS Office, Visio
Ticketing Tools HP QC, Remedy, Service Now, JIRA

3. Responsibilities
• Created Base Objects and Lookup Base Objects and configured relationships between
them.
• Created Landing tables, staging tables, Mappings, transformations.
• Designed the real-time integrations with Oracle EBS using ESB as middleware
• Developed User Exit Code in Java to enhance the application
• Configured IDD application using IDD Configuration manager.
Project Description : Mastering Univision enterprise customer data (Radio, Television,
Network and Digital) in Informatica MDM hub.
Responsibilities
• Created Base Objects and Lookup Base Objects and configured relationships between
them.
• Created Landing tables, staging tables, Mappings, transformations.
• Configured Trust and Validation rules.
• Created match rules and merge rules
• Created Queries & Packages to view the data in IDD, Data Manager or Merge Manager.
• Configured batch jobs using batch group utility.
• Configured IDD application using IDD Configuration manager.
• Created Workflow Tasks for new and Merge.
• Created Batch Bulk Merge document to ease Data steward’s burden.
• Utilize SIF for Hard Delete, Bulk Unmerges.
Enterprise Product Master
Duration : Mar 2015 – Sep 2015
Client : Univision Communications
Position : Architect / Lead
Project Description : Mastering Univision’s Enterprise program data (Series, Seasons, Episodes,
Movies, Sports, and News etc.) and adopt Universal Media Identifier from
major media and entertainment companies Gracenote, EIDR and ROVI in
Informatica MDM hub.
Responsibilities
• Designed the Data Model
• Designed the Landing,& Staging Tables.
• Configured Trust and Validation rules.
• Created match rules & enable Auto Match
• Created Queries & Packages to view the data in IDD, Data Manager or Merge Manager.

4. • Configured batch jobs using batch group utility.
• Created Workflow Tasks for new Programs
• Designed Role based Task assignment
Accounts Master
Duration : July 2014 – Sep 2014
Client : Fujitsu
Position : Architect / Lead
 Designed the Account Address Data model in Siebel Party Framework
 Configured the MDM BDM Workflows, Survivorships (TRUST).
 Created MDM Match Rules using the Oracle EDQ
 Coordinating with the client and the team
 Implemented MDM Publish for Subscribing systems
SBUX Customer Master
Duration : Sep 2013 – June 2014
Client : Starbucks
Position : Solution Architect
Project Description : This project was to load 30M DOTCOM customers in the Siebel
UCM to maintain the customer information into the MDM system.
Responsibilities
 Designed the Contact & Address Data Model
 Configured the MDM BDM Workflows, Survivorships (TRUST).
 Implemented MDM Publish for Subscribing systems
 Created MDM Match Rules using the Oracle EDQ
 Detailed design for Staging Tables,
 Created a DELTA Detection process in Siebel MDM
 Coordinating with the client and the team

5. Enterprise Customer Master
Duration : Feb 2013 – Aug 2013
Client : NBTY
Position : Technical Lead
Project Description : The Client had various source of Customer such as Point of Sale
(POS), Customer Portal, Loyalty. Siebel MDM was implemented to
Master the Golden Copy and facilitate Publish to all source system
Responsibilities
 Modelled the Customer, Address into Siebel MDM Party Framework.
 Implemented the Fuzzy Match using Oracle EDQ
 Created the Survivorship Rules(TRUST) for all the source systems
 Implemented MDM Publish for Subscribing systems(Loyalty)
 Created a real time web service to facilitate Search/Match functionality in various source
system such as POS, Customer Portal and Loyalty Applications to avoid duplicate creation
Patient - Doctors Hub
Client : Bausch & Lomb
Duration : Oct 2012 – Jan 2013
Position : Siebel Consultant
Project Description : The project was to host all the Patients and hospital information in a
Customer centric system and also be able to track the expenditure on the Doctors using the
Siebel UCM.
Responsibilities
 Designed the BDM Workflow to load the Customer(Patient/Hospital)
 Configured the Exact Match & Fuzzy Match
 Configured the Survivorship Rules(TRUST)
 Enhanced the application by custom code to implement Alerts on exceeding the Spend
thresholds for doctors

6. Customer Hub
Client : US Foods
Duration : July 2012 – Sep 2012
Position : Siebel MDM (OCH) Consultant
Project Description : The project was to implement Siebel MDM (OCH) as an MDM
application
Responsibilities
 Designed the BDM Workflow to load the Customer
 Configured the Exact Match & XREF Match
 Configured the Survivorship Rules(TRUST)
 Configured the BDM Workflow to load the Customers in Base Tables and calculate the
best version of truth
Customer Master
Client : Weight Watchers
Duration : Feb 2012 – June 2012
Position : PL SQL Developer/Siebel UCM Consultant
Project Description : The customer implemented Siebel UCM as an MDM application
and used Informatica IR as Data quality engine. There were three source systems from
which the Customer data was loaded into Siebel UCM
Responsibilities
 Configured the BDM Workflow to load the Customers in Base Tables and calculate the
best version of truth
 Configured Exact Match, XREF Match
 Designed the Survivorship Rules (TRUST)
 Creation of Business Service to handle unmerge product defect
 Created Automation Script for Incremental Loads using Shell Script
 Creation of PL SQL procedure to load data from Staging table to EIM tables
 Creation of scripts and control file to load data from files to staging table for NCOA
requirement

7. Siebel Upgrade
Client : GSK
Duration : June 2011 – Jan 2012
Position : Technical Lead
Project Description
The project was a technical upgrade from Siebel 7.8 to Siebel 8.1 for the market and
all the Language. It was a multilingual and multi org implementation. It has Siebel Life
Science application. It had High Interactivity, Standard Interactivity, Mobile and Handheld
application.
Responsibilities
 Leading the team and assigning QC tickets to their resolution
 Owning major Performance related issues and critical defects and Siebel crash issues
 Complete ownership on the Siebel Handheld upgrade issues
 Modifying the UserStr.txt for the Siebel – Handheld on HTC Phones
Order Management
Client : Pitnew Bowes
Duration : Nov 2008– May 2011
Position : Technical Lead
Project Description
The client has implemented Sales & Service Application. It is executed in phases. This was phase 2
which worked on fixing defects and new CR’s to be implemented. It spanned across the areas of
Pricing (Quote & Agreement), Quotes, Approval Engine enhancements.
Responsibilities
 Handling new Change Request in the existing application as part of ongoing Application
Development & Maintenance.
 Handling customer request such as ad-hoc report generation.
 Fixing In-warranty defects for every Go-Live of the production release. Interaction with
users and business to fix the defects
 Data correction by means of SQL and from the GUI. Such as adding new responsibility
and views.
 Coordinating the Offshore team.
 Analyzed the Functional Requirements and Created Design document
 Completely owned the Pricing module and SPOC for the same

8.  Design and documenting the Pricing Workflow enhancements
 Fixing of defects raised in SIT & UAT conducted by business
 Added Server side scripting on the applets and on the Business Component.
Customer Order Management
Client : Level 3 Communications
Duration : May 2007 – Nov 2008
Position : Order Management Consultant
Project Description
The Client implemented Customer Order Management in Siebel 7.8. They had various Legacy
Source systems from where the Asset data was loaded into Siebel 78. Data from the Legacy Source
system was extracted using ETL tool – Informatica Power Center and loaded into Siebel through EIM.
Responsibilities
 Created Design document for the Data Migration for the path Source to Interface
table
 Created IFBs for EIM
 Created Business Services for Creating Change Orders from Assets.
 Automated the EIM process with the invocation of Business Service.
 Build GUI for (using HTML and JavaScript)
 Sanity Check on EIM, Asset &Orders.
 Audit Reports, Audit Report validation
 Also implemented Restriction of load of bad data using PL/SQL.
 Developed module to load Assets into Siebel Application using Java Beans
Wipro Internal Projects
Integration of Siebel Tools and Clear Case Jan 2007 – Feb 2007
Siebel Configurator
Environment: Siebel Tools (7.8) & Clear Case LT Server and Clear Case Client
 Creation of Versioned Object (VOB) in the Clear Case Server
 Creation of Views in the Clear Case Client.
 Installation of Siebel Server and Siebel Tools
 Creation of the batch file and the java programs for error reporting.
 Database Extract
Product Builder Tool Nov 2006 – Dec 2006
Siebel Configurator
Environment: Product Configurator & ePricer in Siebel eCommunication. (7.8.2.3), SQL

9. • Build the Complex Product Prototype in Siebel eConfigurator
• Used ePricer to implement the Product Pricing
• Custom script for Miles Calculations and flowing the value from the root to the leaf
component in the product. Used Siebel ADM to deploy the Products and related
entities
Product Prototype in Siebel Product Configurator Sept 2006 – Oct 2006
Siebel Configurator / VB Developer
Environment: Siebel 7.8 eCommunication, Visual Basic 6.0, Siebel VB Script, SQL,
• Modules to export the LOV, Classes, Attributes, Catalog & Products from Siebel
Application to MS Excel
• Modules to import the LOV, Classes, Attributes, Catalog & Products from MS Excel
to the Siebel Application
Siebel Database Archival Framework Jan 2006 - Jun 2006
PL/SQL Developer
Environment: Siebel Server Database on 8i & 9i, Oracle SQL & PL/SQL, WinSQL
• Install Oracle 8i Server
• Discover various methods of Archival that could best suit Siebel Database.
• Benchmark the various methods in a similar environment.
• Write PL/SQL routines to populate the EIM tables and run the EIM jobs.
Educational Qualification
Period Course Institution Percentage or
CGPA
Apr 2006 MCA College of Engineering, Anna university 8.2
Apr 2003 B.C.A R.K.M Vivekananda Evening College 80.75%
Mar 2000 XII T.J.V Mat. Hr. Secondary School 93.3%
Apr 1998 X T.J.V Mat. Hr. Secondary School 85.8%
Personal Profile

10. Date of Birth : 21-Sep-1982.
Sex : Male
Visa Status : Valid US-B1 H1B
Marital Status : Married
Nationality : Indian
Languages Known : English, Hindi and Tamil
I hereby declare that all the details and particulars furnished above are correct to my
knowledge.
Date:
Place: Bangalore
(Rakesh Kumar Lunawat)