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Student, Pune Institute of
Business Management
Rajat.bang@yahoo.co.in
Rajat Bang
www.linkedin.com/in/rajat-bang
 India is a country of different cultures and languages where people comes
together.
 India is a tourism destination is ...
The incredible India campaign launched in 2002
was a major initiative by the government of India to
promote India as a to...
The campaign was conducted globally and received appreciation from industry
observers and travellers alike. Incredible Ind...
In 2015, actors Amitabh Bachchan and
Priyanka Chopra have been chosen as the
brand ambassadors for the government's
'Incre...
In the year 2016,
tourism’s contribution to
GDP was 9.6%
to total employment
was 9.3% and
contribute significantly
in gene...
Honest Tourism
Slogans
Land of
Festivals
God’s Own
Country
Blissful
Bihar
Give Time
a Break
The Heart of
Incredible
India
One State Many
Worlds.
...
THANK YOU
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Incredible india it project

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Incredible India
Start up plan
Problems during Campaign
Brand Ambassador
Incredible India 2.0
Honest Toursim Slogans
State Toursim And Slogan


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Incredible india it project

  1. 1. Student, Pune Institute of Business Management Rajat.bang@yahoo.co.in Rajat Bang www.linkedin.com/in/rajat-bang
  2. 2.  India is a country of different cultures and languages where people comes together.  India is a tourism destination is the toast of the world at the moment.  Travel and Tourism industry is the second highest foreign exchange earner for India.  The World Travel & Tourism Council calculated that tourism generated in 2016 was Rs.14.02 lakh crore and 9.6% of the nation's GDP.  Everyone needs advertisement to promote to reach the customers . Tourism is international and economic activity which needs advertising at a very big scale.
  3. 3. The incredible India campaign launched in 2002 was a major initiative by the government of India to promote India as a tourist destination. The first marketing initiative of its kind, incredible India was conceptualized in 2002 by V. Sunil and Amitabh Kant (Joint Secretary under the Union Ministry of Tourism) Incredible India The primary objective of this branding exercise was to create a distinctive identity for the country.  The incredible India campaign was an integrated communication effort to support the Indian tourism industry efforts to attract tourist to the country. V. Sunil Amitabh Kant
  4. 4. The campaign was conducted globally and received appreciation from industry observers and travellers alike. Incredible India campaign also came in for criticism from some quarters. Some observers felt that –  It would be better to build the necessary tourism infrastructure before launching marketing campaign.  Some felt that tourism industry is depended on solving the infrastructure problems rather than an extravagant communication campaign.  India was able to attract less tourists not so much because the country was unable to market itself, but more because of poor connectivity, exorbitant taxes, visa problems, unsanitary conditions, and shortage of affordable, good quality accommodation.  Campaign had failed to cover several aspects of India which would have been attractive to the average tourist.
  5. 5. In 2015, actors Amitabh Bachchan and Priyanka Chopra have been chosen as the brand ambassadors for the government's 'Incredible India' campaign. In 2008, the Ministry of tourism hired Indian actor Aamir Khan to endorse the campaign which was titled 'Atithi Devo Bhava', Sanskrit for 'Guests are like God'. Narendra Modi himself will be the new brand ambassador of Incredible India
  6. 6. In the year 2016, tourism’s contribution to GDP was 9.6% to total employment was 9.3% and contribute significantly in generating permanent employment opportunities and eliminating poverty”. President Ram Nath Kovind on the occasion of “World Tourism Day” which is celebrated on September 27 annually, launched “Incredible India 2.0 Campaign”, “Adopt a Heritage” project. Adopt a Heritage Project launched with the efforts of the Tourism Ministry, Culture Ministry and Archaeological Survey of India, has great potential to make our rich and diverse heritage monuments, tourist-friendly”, said the President. Meanwhile, President also presented the “National Tourism Awards 2015-16” to various categories of the travel, tourism an hospitality sector. .
  7. 7. Honest Tourism Slogans
  8. 8. Land of Festivals God’s Own Country Blissful Bihar Give Time a Break The Heart of Incredible India One State Many Worlds. Exploring Uttarakhand Jaane Kya Dikh Jaye!
  9. 9. THANK YOU

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