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CULTURAL TOURISM AS A BUSINESS MODEL IN INDIA: PROSPECTS & CHALLENGES
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Corporate social responsibility and public relations are nowadays vital cogs in the wheels of communicational and image activity of companies within the context of communities where they operate. Both concepts refer, each in its own representative way, to the process through which organizations choose to communicate with the various stakeholders involved in their activity. While public relations propose to build and maintain a long term positive image, reputation and popularity of the company, so that all categories of public have a most transparent and clear vision of the company and its activity, corporate social responsibility intends to meet various social problems facing the communities where the company operates in order to help improve their quality of life. Producing high-quality goods or services is no longer enough to fully succeed in today’s corporate environment. Corporations are increasingly expected to act ethically in a manner that benefits all stakeholders in their surrounding communities. As an intermediary between corporations and stakeholders, public relation is often involved in realizing these societal pressures. Despite these rising expectations and the abundance of academic research on the topic, confusion and uncertainty continue to surround the popular concept of corporate social responsibility and its relationship to public relations. The present paper will analyze how far corporate social responsibility can be an effective medium to build public relations.
PR and its role in communicating corporate social responsibilities
PR and its role in communicating corporate social responsibilities
Raja Sarkar
Digitalalization is the adoption of various existing and developing technologies by organizations in consonance with the changes in internal operations as well as external relationship to provide better customer services and experiences efficiently and effectively. Projects such as Make in India and Digital India are now the buzzwords to a better and sustainable industrial and financial growth of our nation. Government is encouraging technology adoption/upgradation while providing connectivity with high speed bandwidth to bring together every nook and corner of the country. This has opened up the vast untapped market in India for digital connectivity. Digital payment services by banks like Unified Payments Infrastructure (UPI), Bharat Interface for Money (BHIM), mobile money, e-wallets have created a revolution of sorts in the Indian financial market. Adaptation and implementation of highly capital intensive global technologies, infrastructure and processes are vital in order to remain ahead of the curve. Transition in financial transactions such as data integrity, authentication (including third party authentication) and trust factors are gaining importance as a measure of customer safeguarding. Enhanced customer satisfaction and value through unified customer experiences, faster output, infinite banking volumes, financial inclusion, operational efficiencies, scale of economy etc. are being sought after, by leveraging digital technologies. Digitalization has improved the efficiency and customer experience in several fields including the financial transaction areas. The present paper will try to explore the impact of digitalization on financial transactions in India.
Digitalization and its impact on financial transactions in India
Digitalization and its impact on financial transactions in India
Raja Sarkar
India's growing economic might in recent years has seen the country adapting its economic policy towards several countries to enhance its global influence and status to meet the ever increasing challenges of the 21st century economy. As a result, India-Japan relations have undergone a tectonic shift which is directed towards building a strategic and global partnership between the two countries. India and Japan share a special relationship as fellow democracies with mutual interests and with a similar desire to seek peaceful resolutions of conflicts and greater economic engagements in Asia. The signing of the Indo-Japan Economic Partnership agreement (EPA) in February, 2011 and its subsequent implementation in August the same year was seen as a major breakthrough in the economic cooperation between the two countries which could boost bilateral trade and investment relations between two very large economies in the world. The emergence of Japan as one of the leading economic powerhouse in the world has been possible due to intricate planning at economic, political and social levels. The economic development of any country vis-á-vis the rest of the world depends on a number of factors, such as share in world trade, finance and investment. Current and future economic and population dynamics in both the countries mean that India-Japan relations will continue to improve not just politically but also in economic terms. The present paper will try to find the future prospects and challenges in the economic cooperation between the two nations.
INDIA-JAPAN ECONOMIC COOPERATION: PROSPECTS AND CHALLENGES
INDIA-JAPAN ECONOMIC COOPERATION: PROSPECTS AND CHALLENGES
Raja Sarkar
Introduction of internet media has changed the way consumers go about shopping . There is a revolution of sorts in the retail industry in the 21st century India. Internet has brought the entire world within our grasp. The rules of the game in retailing are fast changing with the introduction of Information Technology. The e-retailing website is like the entrance door of the online store where the online seller & the consumer can interact and make transaction without losing too much time. E-retailing is the alternative platform of selling goods using electronic media especially internet. E-retaling is a subset of e-commerce. In urban India eretailing is driven by the urge of shopping without spending too much time. It has been found that the ever growing internet population in India has contributed handsomely to this new age shopping channel. The internet helps retailers to expand their customer base to astronomical proportion. It also enhaces the CRM, cost efficiency and personalization. One can virtually buy anything from pin to elephant through this channel at any given time of the day (24 x 7). But even after all these conveniences there is the other side of the coin. Privacy & security are the biggest drawback of this medium. But with all, we can say that the prospect for eretailing in India is looking very bright.
E-RETAILING: BOON OR BANE?
E-RETAILING: BOON OR BANE?
Raja Sarkar
GST or The Goods and Services Tax which is set to roll out from 1st of July, 2017 nationwide in India is being touted as the single biggest indirect tax reform in the Indian taxation system since independence .And it's expected to make the tax structure simple with a seamless credit chain. GST is the integrated indirect tax which is levied on the supply of goods and services. There will be dual GST with the Center and States simultaneously to be levied it on the common tax base. The CGST and SGST will be charged on intra-state supplies whereas IGST( Integrated GST) will be charged on inter-state supplies. The small businesses having turnover up to Rs.20 lakhs are exempted from registering under GST. All other taxpayers having a turnover of more than Rs.20 lakhs (Rs.10 lakhs in case of northeast states) are required to register and pay GST. The GST is based on the "One market, one tax" concept which should be a welcome step for online marketplace. In the last decade or so, ecommerce has seen an astronomical growth and India is pegged as the second biggest market for e-commerce after China. The e-commerce market in the country is expected to exceed the $100 billion mark by 2020. The rapid growth in this sector has resulted in conflicts regarding multiple-tax issues along with other challenges such as rising competition, dwindling profit margins etc. They are also facing litigation owing to their innovative business models. The Government is trying to make the tax structure simple by introducing GST and promoting trade, while keeping a close watch on tax evasion.
GST AND ITS IMPACT ON THE ONLINE MARKETPLACE IN INDIA
GST AND ITS IMPACT ON THE ONLINE MARKETPLACE IN INDIA
Raja Sarkar
The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.
Online Shopping vs Offline Shopping : A Comparative Study
Online Shopping vs Offline Shopping : A Comparative Study
Raja Sarkar
The Indian telecom sector has evolved over the last two decades significantly. Before the economic liberalization in the 1990’s, it was the state run service providers BSNL(Bharat Sanchar Nigam Limited) & MTNL (Mahanagar Telecom Nigam Limited) who had absolute monopoly in this sector. Landlines used to dominate the Indian telecom space. Mobile phone users were very few and they were mostly from the ultra rich and the elite segment. Call charges were extremely high which kept the ordinary people outside the purview of the telecom service. It was the economic liberalization which opened the floodgates for private and foreign investments in the Indian economy in almost each and every sector and the telecom sector was also not untouched by it. It brought the private players into the telecom space and created a fierce competition which resulted in an ideal atmosphere for the diffusion of the telecom services among all classes and segments. It was the trigger for the subsequent telecom revolution in India which ultimately resulted in India becoming the 2nd largest telecom market in the world with more than a billion customers. Today it’s the mobile phone which dominates the Indian telecom space and landline is fast becoming an extinct species. With one of the cheapest tarrifs in the world along with the numerous value added services, mobile phones have virtually become an inseparable part of our lives. With the advent of smart phones and the introduction of 3G & 4G services in India, we are rapidly moving towards a second revolution in the Indian telecom space.
Telecom sector in India and Customer Relationship Management (CRM)
Telecom sector in India and Customer Relationship Management (CRM)
Raja Sarkar
Online shopping is a modern era revolution. It‘s the latest wonder child of technology. It has taken the entire world by storm. Our own country is also not an exception to that. Lives of the modern consumers have become much easier. They can virtually purchase anything from the comfort of their homes & offices and get them delivered to any location as per their convenience. It has also given them the power to compare the prices offered by different e-tailer and purchase from the one which offers the best deal according to them. Add with that the customer review of different products and you get customers who are more powerful today than the customers of previous decades. So convenience, comparison shopping & easy availability of consumer review is the three pillars of online shopping. But the most important of them all which sets the tongue wagging of all the online shoppers is the huge & astounding amount of discounts offered by these companies. It‘s like adding more cream to your already existing delicious ice cream. So today‘s customers are spoiled for choices. Getting quality products at affordable rates have become all the more easier. In this context, we are going to review the journey of the online shopping companies in India so far. We are also going to look at the future prospects of this industry.
E-retailing in India: The Journey so Far
E-retailing in India: The Journey so Far
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Corporate social responsibility and public relations are nowadays vital cogs in the wheels of communicational and image activity of companies within the context of communities where they operate. Both concepts refer, each in its own representative way, to the process through which organizations choose to communicate with the various stakeholders involved in their activity. While public relations propose to build and maintain a long term positive image, reputation and popularity of the company, so that all categories of public have a most transparent and clear vision of the company and its activity, corporate social responsibility intends to meet various social problems facing the communities where the company operates in order to help improve their quality of life. Producing high-quality goods or services is no longer enough to fully succeed in today’s corporate environment. Corporations are increasingly expected to act ethically in a manner that benefits all stakeholders in their surrounding communities. As an intermediary between corporations and stakeholders, public relation is often involved in realizing these societal pressures. Despite these rising expectations and the abundance of academic research on the topic, confusion and uncertainty continue to surround the popular concept of corporate social responsibility and its relationship to public relations. The present paper will analyze how far corporate social responsibility can be an effective medium to build public relations.
PR and its role in communicating corporate social responsibilities
PR and its role in communicating corporate social responsibilities
Raja Sarkar
Digitalalization is the adoption of various existing and developing technologies by organizations in consonance with the changes in internal operations as well as external relationship to provide better customer services and experiences efficiently and effectively. Projects such as Make in India and Digital India are now the buzzwords to a better and sustainable industrial and financial growth of our nation. Government is encouraging technology adoption/upgradation while providing connectivity with high speed bandwidth to bring together every nook and corner of the country. This has opened up the vast untapped market in India for digital connectivity. Digital payment services by banks like Unified Payments Infrastructure (UPI), Bharat Interface for Money (BHIM), mobile money, e-wallets have created a revolution of sorts in the Indian financial market. Adaptation and implementation of highly capital intensive global technologies, infrastructure and processes are vital in order to remain ahead of the curve. Transition in financial transactions such as data integrity, authentication (including third party authentication) and trust factors are gaining importance as a measure of customer safeguarding. Enhanced customer satisfaction and value through unified customer experiences, faster output, infinite banking volumes, financial inclusion, operational efficiencies, scale of economy etc. are being sought after, by leveraging digital technologies. Digitalization has improved the efficiency and customer experience in several fields including the financial transaction areas. The present paper will try to explore the impact of digitalization on financial transactions in India.
Digitalization and its impact on financial transactions in India
Digitalization and its impact on financial transactions in India
Raja Sarkar
India's growing economic might in recent years has seen the country adapting its economic policy towards several countries to enhance its global influence and status to meet the ever increasing challenges of the 21st century economy. As a result, India-Japan relations have undergone a tectonic shift which is directed towards building a strategic and global partnership between the two countries. India and Japan share a special relationship as fellow democracies with mutual interests and with a similar desire to seek peaceful resolutions of conflicts and greater economic engagements in Asia. The signing of the Indo-Japan Economic Partnership agreement (EPA) in February, 2011 and its subsequent implementation in August the same year was seen as a major breakthrough in the economic cooperation between the two countries which could boost bilateral trade and investment relations between two very large economies in the world. The emergence of Japan as one of the leading economic powerhouse in the world has been possible due to intricate planning at economic, political and social levels. The economic development of any country vis-á-vis the rest of the world depends on a number of factors, such as share in world trade, finance and investment. Current and future economic and population dynamics in both the countries mean that India-Japan relations will continue to improve not just politically but also in economic terms. The present paper will try to find the future prospects and challenges in the economic cooperation between the two nations.
INDIA-JAPAN ECONOMIC COOPERATION: PROSPECTS AND CHALLENGES
INDIA-JAPAN ECONOMIC COOPERATION: PROSPECTS AND CHALLENGES
Raja Sarkar
Introduction of internet media has changed the way consumers go about shopping . There is a revolution of sorts in the retail industry in the 21st century India. Internet has brought the entire world within our grasp. The rules of the game in retailing are fast changing with the introduction of Information Technology. The e-retailing website is like the entrance door of the online store where the online seller & the consumer can interact and make transaction without losing too much time. E-retailing is the alternative platform of selling goods using electronic media especially internet. E-retaling is a subset of e-commerce. In urban India eretailing is driven by the urge of shopping without spending too much time. It has been found that the ever growing internet population in India has contributed handsomely to this new age shopping channel. The internet helps retailers to expand their customer base to astronomical proportion. It also enhaces the CRM, cost efficiency and personalization. One can virtually buy anything from pin to elephant through this channel at any given time of the day (24 x 7). But even after all these conveniences there is the other side of the coin. Privacy & security are the biggest drawback of this medium. But with all, we can say that the prospect for eretailing in India is looking very bright.
E-RETAILING: BOON OR BANE?
E-RETAILING: BOON OR BANE?
Raja Sarkar
GST or The Goods and Services Tax which is set to roll out from 1st of July, 2017 nationwide in India is being touted as the single biggest indirect tax reform in the Indian taxation system since independence .And it's expected to make the tax structure simple with a seamless credit chain. GST is the integrated indirect tax which is levied on the supply of goods and services. There will be dual GST with the Center and States simultaneously to be levied it on the common tax base. The CGST and SGST will be charged on intra-state supplies whereas IGST( Integrated GST) will be charged on inter-state supplies. The small businesses having turnover up to Rs.20 lakhs are exempted from registering under GST. All other taxpayers having a turnover of more than Rs.20 lakhs (Rs.10 lakhs in case of northeast states) are required to register and pay GST. The GST is based on the "One market, one tax" concept which should be a welcome step for online marketplace. In the last decade or so, ecommerce has seen an astronomical growth and India is pegged as the second biggest market for e-commerce after China. The e-commerce market in the country is expected to exceed the $100 billion mark by 2020. The rapid growth in this sector has resulted in conflicts regarding multiple-tax issues along with other challenges such as rising competition, dwindling profit margins etc. They are also facing litigation owing to their innovative business models. The Government is trying to make the tax structure simple by introducing GST and promoting trade, while keeping a close watch on tax evasion.
GST AND ITS IMPACT ON THE ONLINE MARKETPLACE IN INDIA
GST AND ITS IMPACT ON THE ONLINE MARKETPLACE IN INDIA
Raja Sarkar
The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.
Online Shopping vs Offline Shopping : A Comparative Study
Online Shopping vs Offline Shopping : A Comparative Study
Raja Sarkar
The Indian telecom sector has evolved over the last two decades significantly. Before the economic liberalization in the 1990’s, it was the state run service providers BSNL(Bharat Sanchar Nigam Limited) & MTNL (Mahanagar Telecom Nigam Limited) who had absolute monopoly in this sector. Landlines used to dominate the Indian telecom space. Mobile phone users were very few and they were mostly from the ultra rich and the elite segment. Call charges were extremely high which kept the ordinary people outside the purview of the telecom service. It was the economic liberalization which opened the floodgates for private and foreign investments in the Indian economy in almost each and every sector and the telecom sector was also not untouched by it. It brought the private players into the telecom space and created a fierce competition which resulted in an ideal atmosphere for the diffusion of the telecom services among all classes and segments. It was the trigger for the subsequent telecom revolution in India which ultimately resulted in India becoming the 2nd largest telecom market in the world with more than a billion customers. Today it’s the mobile phone which dominates the Indian telecom space and landline is fast becoming an extinct species. With one of the cheapest tarrifs in the world along with the numerous value added services, mobile phones have virtually become an inseparable part of our lives. With the advent of smart phones and the introduction of 3G & 4G services in India, we are rapidly moving towards a second revolution in the Indian telecom space.
Telecom sector in India and Customer Relationship Management (CRM)
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Raja Sarkar
Online shopping is a modern era revolution. It‘s the latest wonder child of technology. It has taken the entire world by storm. Our own country is also not an exception to that. Lives of the modern consumers have become much easier. They can virtually purchase anything from the comfort of their homes & offices and get them delivered to any location as per their convenience. It has also given them the power to compare the prices offered by different e-tailer and purchase from the one which offers the best deal according to them. Add with that the customer review of different products and you get customers who are more powerful today than the customers of previous decades. So convenience, comparison shopping & easy availability of consumer review is the three pillars of online shopping. But the most important of them all which sets the tongue wagging of all the online shoppers is the huge & astounding amount of discounts offered by these companies. It‘s like adding more cream to your already existing delicious ice cream. So today‘s customers are spoiled for choices. Getting quality products at affordable rates have become all the more easier. In this context, we are going to review the journey of the online shopping companies in India so far. We are also going to look at the future prospects of this industry.
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E-retailing in India: The Journey so Far
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If there's one thing we can count on, it's that social media is always changing. And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation. In 2024, we’re predicting an even bigger shift towards originality and transparency. Keep reading for the top social media trends to inspire your social media strategy in 2024.
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
nmislamchannal
Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.
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Discover Ardency Elite: Elevate Your Lifestyle
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Uncover the various AI Prompts that you can generate to optimize your marketing and enhance your personalization.
Optimizing Your Marketing with AI-Powered Prompts
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This template is created to become efficient in optimizing Sponsored Products Search Term Data. This template will identify all terms that must be Harvested, Negated, and Paused.
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
PauleneNicoleLapira
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Search Engine Journal
A portfolio of my work, showcasing my experience as a digital/social media marketing manager
Social Media Marketing Portfolio - Maharsh Benday
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An introduction to sales pitch and techniques.
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
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A sales objection is any concern a prospect raises in reference to a barrier obstructing their ability to buy from you – an explicit indication that you have to address more aspects of the buying process than you initially anticipated. Types of sales objection and frameworks on how to handle them are discussed in the presentation
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
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pratheeshraj987
Alpha Media radio stations KUIC, KBAY, KEZR, and KKIQ can help increase your business. Contact Dave McCallum to learn more. (707) 452-2307 Dave.McCallum@AlphaMediaUSA.com
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
Dave McCallum
In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
elizabethella096
Aiizennxqc is one of the top Digital Marketing Companies in Coimbatore. Aiizennxqc is a leading Digital Marketing Company which specializes mainly in Social Media Marketing (SMM) and Search Engine Optimization (SEO) . Other services provided by Aiizennxqc include Social Media Optimization (SMO) and Promotions (both paid as well as unpaid), Website creation as well as designing.
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
aiizennxqc
Influential restaurant and food service industry networking is a necessity for business success. In this highly digitized world of devices, apps, and platforms, I prefer to pick up my phone, dial, and TALK to a live person. Phone-to-phone and person-to-person may get you to a face-to-face.
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
William (Bill) H. Bender, FCSI
Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time by Piyush Kumar : VP, Head Data Platform Engineering & Personalization at MakeMyTrip
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
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VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
meghakumariji156
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Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
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Want to join the ranks of PR firms in San Francisco? Here's how to do it!
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Enhancing Business Visibility PR Firms in San Francisco
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VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
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Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
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Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
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Lily Ray's MozCon talk from 2023 about how core updates work and how search intent plays a role.
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Google's Just Not That Into You: Understanding Core Updates & Search Intent
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
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Rajiv Jayarajah, MAppComm, ACC
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Introduction to Data Science
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Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
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Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
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2024 State of Marketing Report – by Hubspot
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Everything You Need To Know About ChatGPT
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Product Design Trends in 2024 | Teenage Engineerings
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How Race, Age and Gender Shape Attitudes Towards Mental Health
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AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
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Content Methodology: A Best Practices Report (Webinar)
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How to Prepare For a Successful Job Search for 2024
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Social Media Marketing Trends 2024 // The Global Indie Insights
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Trends In Paid Search: Navigating The Digital Landscape In 2024
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ChatGPT and the Future of Work - Clark Boyd
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Getting into the tech field. what next
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Google's Just Not That Into You: Understanding Core Updates & Search Intent
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Time Management & Productivity - Best Practices
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The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Download now