MCommerce is picking up and eCommerce businesses are heavily investing in to get their mCommerce business going.

1. TOP
MCOMMERCE
TRENDS FOR
2018

2. INTRODUCTI
ON mCommerce is no longer playing second fiddle to eCommerce, in-
fact it is trying to overtake eCommerce in terms of sales and
conversions.
 Bigger to an estimate of 45% of the total US eCommerce
market, Business Insider reports suggest a striking up-and-up
mCommerce trajectory.
 80% of shoppers prefer mobile phones to desktops.
 Revenue from mobile eCommerce is estimated to reach a whopping
$669 billion by the end of 2018.

3. TYPES OF
MCOMMERCE Mobile Shopping
Monetary transactions conducted through internet
enabled mobile devices over the wireless telecommunication network when
purchasing goods or services.
 Mobile Banking
Mobile banking is a service provided by a bank or other
financial institution that allows its customers to conduct financial transactions
remotely using a mobile device
 Mobile Payments
Mobile payment (also referred to as mobile money, mobile
money transfer, and mobile wallet) generally refer to payment services operated
under financial regulation and performed from or via a mobile device.

4. Chatbots are a
delight
TREND #1
Chatbots are capable of responding to the queries of customers.
Buyers can do away with the FAQ section. They need not talk to
customer support representatives.
Chatbots are available 24/7.
Intelligent smart chatbots programmed in AI and machine learning
languages learn about the shopping patterns and behavior of
customers.
The key is to look for those chatbots which can integrate seamlessly
with the likes of Facebook Messenger and Skype.

5. Augmented Reality will dominate
the dominion of mCommerce
TREND #2
When Michio Kaku, the reputed theoretical physicist asserted that
Virtual Reality and Augmented Reality are going to change the digital
shopping experience,
To enhance the shopping experience of customers, retailers are
integrating AR into their physical stores.
IKEA place app was built by using Apple’s iOS 11 ARkit technology.
Guess what, IKEA registered a huge net sales of €35 billion in 2016.

6. Voice search and voice-driven
offerings are gaining momentum
TREND #3
Are you aware that in 2016, Google reported as much as 20% of
queries from voice searches?
Amazon’s Alexa is a timeless masterpiece. Google Home and
Apple HomePod are also becoming the hot favorites of
customers.
The bottom line is to optimize your mobile site and mobile
application for voice-driven queries.

7. Personalized Marketing
never gets old
TREND #4
Personalized marketing entails the systematic use of analytics to track
the purchase history of buyers.
The analytics module should throw insights on the frequently visited
category pages, purchase behavior during offers and discounts etc.
Push notifications and geolocation marketing beacons are used for
personalized marketing.
Hyper personalized marketing campaigns should be conducted across
multiple channels such as emails, Google ads, Social ads, YouTube ads
etc.

8. Adherence to wider range of
regulations is mandatory
TREND #5
Mobile shopping, mobile banking and mobile payments- All the three
have one thing in common: Regulations.
If your mobile site doesn’t comply with the tax laws and regulations
that your products are being shipped to, international trade is
hampered.
Contactless mobile payments have a different set of rules and
regulations when compared to those of closed-loop mobile payments
and carrier payments.

9. TAKEAWAYS
Other trends such as single-click payments, automation,
incorporating explainer videos etc., are also expected to dictate
mCommerce trends.
If you fail to keep yourself abreast of mobile eCommerce trends,
you will fail to fulfill the expectations of your customers.
In this era of smartphones and mCommerce, smartness is an
indispensable asset. Be smart. Stay informed. Stay ahead.

10. contact@shopygen.com
+1-650-319-8844
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