Individual Product

1. Digital Kites
Digital Strategy

2. Digital Compscan
For competitors

3. SalesForce
Facebook Likes Instagram Followers
Content Type:
Product Posts
Employee Activities
Festive Posts
Events – Workshops
Awards
LinkedIn Followers Twitter Followers

4. Marketo
Content Type:
Awards
Events
Product Posts
Employee Posts (Fearless stories)
Facebook Likes Instagram Followers
LinkedIn Followers Twitter Followers

5. LeadSquared
Content Type:
Awards
Events
Product Posts
Employee Posts (Fearless stories)
Facebook Likes Instagram Followers
LinkedIn Followers Twitter Followers

6. Objectives
02 | Increase brand awareness
03 | Increase Engagement
04 | Increase traffic on website
01 | Create a strong brand sculpture
05 | Push AudiencePlay and AudiencePrime to
different audience and different geographies

7. AudiencePlay
Targeting
Small
Business
Owners
Website +
App
Owners

8. AudiencePrime
Targeting
Marketing
Professiona
ls
Brands
&
Agencies

9. My Plan

10. Hero Hub Hygiene Model

11. 1 Brand Campaign
#MonetizingYourAudience
• A campaign designed to rationally appeal
to the audience
• The campaign will talk about the power of
monetizing
• It will speak to the audience on how one
can use different services of Audience
Play to maximize their monetizing efforts
• It also draws parallel with other software
and establishes superiority
AudiencePlay

12. AudiencePrime
1 Brand Campaign
#EmpowerYourMarketing
• This campaign is smartly designed to speak to the
audience that are reading about marketing
• The campaign will talk about how AudiencePrime
helps improve your marketing
• It will showcase the process and USPs of the service
• We will create a teaser campaign with a few question
that will be floated in the social landscape
• The Launch will then talk about the product and how it
can help reach your audience and maximize your
marketing efforts

13. Engagement
Content Partnerships
Digital Trends
Advertising
Tips
Tech
Improvisation
Marketing
Insights
Data AnalyticsThese are various content buckets and topics
that will be used as content guidelines.
Content based on these will be seeded on the
platform to engage with our audience that is
already reading these content on third party
platforms.

14. Hygiene
Content Partnerships
Festive Posts
Brand
Updates
Testimonials
Events
Product
updatesThese are basic content pegs that are
designed to seed posts on basic and
important content.

15. Internal
Spokesperson
Category Insights Product Posts
Engage in
Debatable
Conversation
Seeding Industry
Problems
Brand
Postitioning

16. AudiencePlay
Content Examples
• Building Audience Segments
• AudiencePlay Optimization
• Dashboard Metrics
• How to create a campaign
• Campaign Optimization Techniques

17. AudiencePrime
Content Examples
• Audience Journey
• Digital Marketing Platforms
• Tips on new Digital Trends
• Data onboarding techniques
• Programmatic Advertising

18. Blogs and Articles

19. Blog Content
The data is extracted from SEMRush paid tool.
Headlines can be used for Blogs and Questions could be used
for both articles and Quora.

20. Blog Content
The data is extracted from SEMRush paid tool.

21. Blog Content
The data is extracted from SEMRush paid tool.

22. AudiencePlay and AudiencePrime targets majority of
B2B audience. The best platform to target this set of
audience is LinkedIn.

23. Why LinkedIn?
• LinkedIn is home to 40 million B2B decision-makers
• 61 million senior-level influencers.
• The platform also is Fortune 500 companies’ social media channel of choice.

24. Understanding LinkedIn
Audience

25. • LinkedIn is the place where your audience looks at you for engaging content.
• Knowing how to deliver what members are after is key to engagement
Content Strategy

26. Content Strategy
• We do exactly that, get straight to the point, inspire with
content marketing

27. Content Strategy
• Deliver educational and informative content to the right members
at the right time

28. Content Strategy
• Pay attention to generational differences

29. The Challenge:
• Most users have their shields up because many people are aggressively selling on
LinkedIn. How do you get around these shields? By standing out, positively, with a
strong profile and thoughtful content marketing.
• Most people require six to eight touch points with a business to build enough trust and
confidence to make a buying decision. Content marketing is a long-term lead
generation strategy that focuses on the consistent creation of high-quality content that
is highly relevant to your ideal target audience.
• By sharing great and useful content on social media, you create opportunities to
nurture and educate your ideal audience over an extended period during their buying
journey. Then when customers are ready to make a buying decision, your content has
pre-suaded them that you have the skills and experience to solve their pain points—
and closing the deal becomes much easier.

30. Content Strategy
• Provide content that’s valuable to my core audience (executives and marketers)
• Post three to five times per week
• Mix my content shares between other sources and my original content
• Use hashtags (#LITips) to differentiate my content and help it become more discoverable

31. LinkedIn
Content Partnerships

32. LinkedIn
Content
Employee Engagement
Jobs/Skills
Director Speak
Industry News
Industry Insights
Industry Trends

33. SEO Strategy

34. Website Pre-SEO Analysis
DIGITAL KITES UNDER ORGANIC SEARCH GLASS
https://digitalkites.com/

35. 35 Our Understanding of Your Situation:
I have reviewed the objectives for DIGITAL KITES online marketing program and based on our understanding we’ve
enlisted the below details!
Online Optimization Objective “DIGITAL KITES”:
• To eventually establish authority in the online space and get positioned as most preferred Marketing Automation
Software Provider.
• To gradually establish organic search and brand loyalty over a period of time.
• To increase the brand visibility along with organic presence among the TG

36. 36 Google Developers Overview
We carried out a sample audit of the website (Sample size: 100+ pages) in order to analyze the current status of the site.
The major concerns found on the site are as follows:
∙ Need to optimize Title & Meta Tags
∙ Missing Robots.txt
∙ Missing Sitemap.xml
∙ Missing Simple Sitemap
∙ Missing Image Alt Tags
∙ Structured Data Markup Missing
∙ Missing SEO Friendly Content
∙ Need to Optimize Onsite Blog
∙ Page speed optimization
Overall SITE AUDIT findings:

37. 37
Title & Meta Tags
Most of the pages on the website have non optimized titles and Meta Descriptions, these can be optimized further and made keyword
rich. They are a primary piece of information used by search engines and users for a quick insight into the content of a search engine
results page.

38. 38
Header tags:
Currently H1 Tags are missing on Home Page, need to optimize the same https://digitalkites.com/
Why Heading Tags are Needed?
h1 headings help to define your page’s topic for search engines and users.
If an <h1> tag is empty or missing, search engines may place your page lower than they would otherwise. Besides, a lack of an
<h1> tag breaks your page’s heading hierarchy, which is not SEO friendly. We would help implement keyword rich header tags on
the pages.

39. 39
Image Optimization
Image alt text are not completely optimized
https://digitalkites.com/
Why Image Alt Text is Needed?
If an image cannot be displayed (e.g., due to
broken image source, slow internet connection, etc),
the alt attribute provides alternative information.
Using relevant keywords and text in the alt attribute
can help both users and search engines better
interpret the subject of an image.

40. 40
Page Speed Optimization
URL: https://digitalkites.com/
Website visitors tend to care more about speed than all the bells and
whistles we want to add to our websites. Additionally, page load time is
becoming a more important factor when it comes to search engine
rankings.
Nearly half of all visitors will leave a the website if the pages don’t load
within 3 seconds.
It is observed that page speed of website is good but we can still optimize
further.
Page speed is critical as it has a measurable impact on user-experience, especially
for mobile devices which in turn affects indexation and visibility of webpages in
SERPs.

41. 41
Sitemap.
xml
Sitemap.xml is Missing on the website, need to integrate it with website.
Why Sitemap.xml is Needed?
Sitemap.xml help search engines navigate your website more easily, which helps search engines index your
content better. We would recommend you adding sitemap.xml to the website.
https://digitalkites.com/ Competitor: https://www.salesforce.com/

42. 42
Structured data markups like search box, OG markup, twitter
markup has not been implemented on the site & it leaves a good
scope in terms of optimizing other elements on the site.
Structured data Markup are designed to summarize the content of
a page in a way that makes it even easier for search engines to
understand what the page is about.
These help convey a large amount of information to search engines.
Using Markup data on the website pages is a way to
increase your visibility to search engines and gain higher
click-through rates.
Structured Data Markup
It has been observed that Structured data Markup is not optimized completely it can be optimized further.

43. 43
Off Page – Backlink Analysis:
Backlinks demonstrate a site's popularity. Essentially, every time a site links to your pages, it's saying that it finds them worthy of sharing
with its readers. When search engine spiders find a site with lots of other sites pointing to it, they conclude that the site provides quality
information that should be rewarded with high rankings.
Verdict: Currently number of backlinks & referring domain is less. Hence it is recommended to generate more backlinks from
different website by doing off page activity.

44. 44
Sr No URL Parameters https://digitalkites.com/
https://www.salesforce.com
/
https://www.marketo.co
m/
1 Alexa Ranking 1,481,522 119 8,583
2 Google XML Sitemap Not Found Found Not Found
3 Simple Sitemap Not Found Not Found Not Found
4 Indexed Page 31 18,10,000 61,100
5 URL Structure Proper Proper Proper
6 Heading Tags Found Found Found
7 Meta Tags Found Found Found
8 Robots.txt Validation Found Found Found
9 Site Load Time Check Good Good Good
10 URL Canonicalization Not Found Found Found
12 Google Analytics Code Not Found Found Found
13 Referring Domains 125.1K 24.4K
PRE-SEO & Competitor Analysis
14 External Backlinks 139 22.2M 7M

45. 45
SEO Strategy – Way Forward

46. 46
Link Building Strategy:
Website / Blogs
Article
Submission
Social
Bookmarking
Directory
Submission
Quora
Submission
Blog
Commenting
Image
Submission
Press Release
Submission
PDF
Submission

47. Thank You.