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Group Members
Harshad Jangam
 Bhagyashree Sawant
 Nikhita Rane
 Mahesh Neelakantan
 Sagar Bansal
 Sunil Gaikwad


M ...
Product Mix


Honda Motorcycle & Scooter India Pvt. Ltd



Honda Cars India Ltd.



Honda Power Products Limited
Product Line – Length, Width and Depth
HMSI

HCIL

HPPL
Generator
PORTABLE-HANDY

BRIO


E MT
EX MT
S MT
S(O)MT
V MT
S...
Products Selected
HONDA ACTIVA
CB UNICORN

CB 1000 RR
Honda Activa
Activa is the 1st scooter model in India by
Honda.
 Launched in 2001
 4 Stroke Engine
 Activa is one of th...
Pricing Strategy


Price is more than competitors



Used Maximum Current Profit Strategy
Promotion
Advertising - Banners, Showroom
displays, Newspapers, Bill
boards, Pamphlets and TV commercials.
 Sales Promoti...
Honda Unicorn
Launched in 2005
 First Motorcycle to feature Monosuspension.
 Design is done keeping in mind Indian
road ...
Pricing Strategy


Honda has used “ Market Based
Pricing”.



Due to many competitors from 150cc
segment.
Promotion
Advertising - newspapers , magazines, TV
commercials ,Hoardings
 Believe in keeping direct contact with the
cus...
Honda CB 1000R
The powerful engine with latest dynamic
transmission system.
 Efficient enough to generate zipper
accelera...
Pricing Strategy
Honda has used “Premium Pricing
Strategy”.
 Pricing is done to attract status
conscious consumers.
 Enh...
Promotion
Public Relations – Stories in
magazines like Autocar, Bike,Overdrive.
 Direct Marketing – It sends emails to
th...
Honda ppt
Honda ppt
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Honda ppt

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Honda ppt

  1. 1. Group Members Harshad Jangam  Bhagyashree Sawant  Nikhita Rane  Mahesh Neelakantan  Sagar Bansal  Sunil Gaikwad  M 1217 M 1210 M 1232 M 1226 M 1240 M 1252
  2. 2. Product Mix  Honda Motorcycle & Scooter India Pvt. Ltd  Honda Cars India Ltd.  Honda Power Products Limited
  3. 3. Product Line – Length, Width and Depth HMSI HCIL HPPL Generator PORTABLE-HANDY BRIO  E MT EX MT S MT S(O)MT V MT S(O)AT V AT SCOOTERS -AVIATOR -DIO -ACTIVA  o o o o o o o o o o MOTORCYCLES DREAM YUGA CB TWISTER CB SHINE CBR -1000RR -250R -150 CBF STUNNER CB UNICORN CB UNICORN DAZZLER VFR 1200 F VT1300CX CB 1000R EK 400 EBK 650 EM 650 EBK 1000 PORTABLE-SILENT EXK 1200 EXK 1200s EXK 2000 EXK 2000s EXK 2000AC EXK 2800 EXK 2800s JAZZ JAZZ JAZZ SELECT JAZZ X PORTABLE-LPG EB 650GP EB 2000GP INVERTER GENERATORS CITY CORPORATE E S V MT/AT V(AVN) V Sunroof MT/AT CIVIC EU 65is EU 30is Water pumps WBL 30(LPG based pump set) WBK 15 WBK 30 WBK 30FF WPK 20 WPK 20 FF Engines CIVIC 1.8 S CIVIC 1.8 V ACCORD ACCORD 2.4 GK 100 GK 200 GK 300 Lawnmowers HRU 196 K1 Brush cutters CR-V 2.0L 2WD 2.4L Real time 4WD UMK 435T U2ST Tillers FE 500 E-1
  4. 4. Products Selected HONDA ACTIVA CB UNICORN CB 1000 RR
  5. 5. Honda Activa Activa is the 1st scooter model in India by Honda.  Launched in 2001  4 Stroke Engine  Activa is one of the most trusted gearless scooter in Indian Market. 
  6. 6. Pricing Strategy  Price is more than competitors  Used Maximum Current Profit Strategy
  7. 7. Promotion Advertising - Banners, Showroom displays, Newspapers, Bill boards, Pamphlets and TV commercials.  Sales Promotion – Prizes, Free gifts, Free service camps.  Public relations – Press Releases, Articles in magazines. 
  8. 8. Honda Unicorn Launched in 2005  First Motorcycle to feature Monosuspension.  Design is done keeping in mind Indian road conditions. 
  9. 9. Pricing Strategy  Honda has used “ Market Based Pricing”.  Due to many competitors from 150cc segment.
  10. 10. Promotion Advertising - newspapers , magazines, TV commercials ,Hoardings  Believe in keeping direct contact with the customer  Events – Sponsoring events, Giving test ride to the youth  Offers – Festival offers  Public Relations - Paid reviews in various motor bike magazines and TV shows. 
  11. 11. Honda CB 1000R The powerful engine with latest dynamic transmission system.  Efficient enough to generate zipper acceleration and pick up without producing any sort of vibration and noises. 
  12. 12. Pricing Strategy Honda has used “Premium Pricing Strategy”.  Pricing is done to attract status conscious consumers.  Enhance and reinforce a product's luxury image. 
  13. 13. Promotion Public Relations – Stories in magazines like Autocar, Bike,Overdrive.  Direct Marketing – It sends emails to their customers about their new launch.  Events – In Auto Motor shows and grand launch party. 

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