INFORMATION EDUCATION COMMUNICATION BY Rahela Khatun Goldar

2. An approach which attempts to change or
reinforce a set of behaviours in a target
audience regarding a specific problem in a
predefined period of time’ -Reproductive
health and research, WHO

3.  Have a clear objective
 Target a specific audience
 Address a specific problem
 Set a timeframe

4. INFORMATION
EDUCATION
COMMUNICATION
Targeted
audience
Change in
health
behavior
Promotion of health
status

5.  Diffusion theory
 Social marketing
 Behaviour analysis
 Instructive design
 Anthropology

6. 1) To promote individual services and all other
interventions of the project by creating
demand, acceptance and adaptation among target groups
2) To bring about desirable behavioral changes in the
household level maternal, child care and feeding practices
3) To mobilize community participation and support for
various project activities
4) To empower the communities to plan and implement
sustainable interventions to reduce malnutrition among
adolescent girls, women and children and improve health
and nutrition status of the community.

7.  Primary Health Care
 Prevention of disease
 RCH
 Family welfare
 Nutritional Services
 Personal hygiene

8. Interdisciplinary study of the
design, development, adoption
and application of
IT-based innovations in
healthcare services delivery ,
management and planning.

9. 1.To provide reliable, latest and useful health information to all
levels of health officers and administrators.
2.To amend health policies and working system on the basis of
feedback, received from health information system.
3.To provide information about periodically and time bound
programmes and for mid term evaluation.
4.To contribute towards achievement of objectives of health
policies and programmes .

11.  John M Last defines, 'The process by which
individuals and groups of people learn to behave in
a manner conducive to the promotion, maintenance
or restoration of health'.
 World Health Organization defines as 'Health
education is the part of health care that is
concerned with promoting healthy behavior'.

12.  Human Biology
 Nutrition
 Hygiene
 Family Health Disease

13. 1.Encourage people to adopt and sustain health
promoting lifestyle and practice
2. Promote the proper use of health services available to
them
3.Arouse interest, provide new knowledge, improve skills
and change attitude in making rational decisions to
solve their own problems .
4.Stimulate individual and community self-reliance and
participation to achieve health development through
individual and community involvement at every step
from identifying problems to solving them.

17.  Credibility
 Interest
 Participation
 Motivation
 Comprehension
 Reinforcement
 Learning by doing
 Known to unknown
 Setting an example
 Good human relations
 Feedback
 Leaders

20.  Prosodic
 Paralinguistic
 Kinesics
 Standing feature

26. Types of media Ways to use media Example of media
Audio visual
broadcast media
News
programs,documentaries,
Education
entertainment,public
service announcement
TV,Radio
Audio visual non
broadcast media
Self help
package,documentaries,c
artoons,short features
Vedio,DVD,CD,Cassets
Print media News
items,magazines,features
,advertisement,report,cart
oons,story board
Newspaper,magazines,le
aflet,pamphlets,booklet,j
ournals,photo comic
Electronic media Website,self help
packages,information
Internet,CD-
ROM,mobilephones,com

29.  1.Achieve wide coverage
 2.Impact on behaviors receptive to change
 3.Convey simple information
 4.Increase knowledge
 5.Put health on public agenda

30.  Change structural, political or economic
factors.
 2.Change behavior without facilitating
factors:
 3.Provide face-to-face support
 4.Teach a skill
 5.Convey complex information
 6.Change strong attitudes or beliefs

31.  It works
 Mass media helps
 Need feedback mechanism
 Should be blend of entertainment and social
message
 Limited resource

32.  1. Conduct a needs assessment: Set the goal. This
is a broad statement of what to see accomplished
with the target audience in the end.
 2.Knowing community tradition
 3.Establish behavioural objectives that will
contribute to achieving the goal
 4.Knowing the limitation

33.  5.Arousing interest
 6.Time consuming,costly programme should
be avoided
 4. Identify potential barriers and ways of
overcome them.
 5. Timing should be effective.
 6.Should be “umbrella” campaign

34.  Support of community leaders
 Negotiate the relevance with audience and
establish linkage with NGO.
 Up to date and traditional media should be
used.
 Advantage of local holiday can be taken
 Logos and symbols create unity.

36.  Documentation of the programme
 Should be extreme specific in evaluation.
 Should be considered as a learning tool.