SMM should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SEO works through search engines, SMO works through social media. Successful SMO does impact a website's search rankings, as positive social feedback in the forms of Likes, Shares, +1's, etc. can be considered as marks of quality for a website, increasing its search rankings and thereby impacting its SEM. TO KNOW MORE ABOUT THE RELATED CONTENT, THEN VISIT OUR WEBSITE:- www.skillshiksha.com