My personal brand

1. PERSONAL BRAND EXPLORATION
Rafe Garrett
Project & Portfolio I: Week 1
May 8, 2022

2. I was taught from a young age to respect others
and treat people the way I would want to be
treated. I love my family and they are a huge
priority in my life. A lot of who I am is because of
them. I am very passionate about reaching my
goals and becoming successful. I truly believe
that you can achieve anything if you work hard
for it, and I am willing to work as hard as I can to
be the best I can be.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Host
• Radio Announcer
BRAND ARCHETYPE - With my
lover brand archetype, one of my
key skills was connecting with my
audience. If I am able to connect
with the audience, I will keep them
entertained and will continuously
watching, which is good for
everyone.
SPORTSCASTER for PROFESSIONAL SPORTS
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers at Broadcast Companies
TARGET AUDIENCE
Tamar Sher
Outreach Plan:
• To prepare for initial contact, I will first connect with her
on LinkedIn.
• Once connected on LinkedIn, I will message her
through the website.
• I will follow up with her within 48 hours with whatever
mode of communications works best for her.
PROFILE
PICTURE
Sports Director at 14 WFIE
Brian Doge
Outreach Plan:
• In his about, he says he is focused on driving ROI, so I
will gather reasons and examples of how his investment
on me will help his company.
• I can message him directly on LinkedIn without a
connection.
• I will follow up as soon as possible as he has a major
role at a bigger company.
PROFILE
PICTURE General Manager at Sinclair
Broadcast Group
Lesley Van Ness
Outreach Plan:
• I will put together some different clips of podcasts and
videos I have done to present.
• Her profile says to message her on LinkedIn so I feel
this will be the best mode of communication.
• I will check LinkedIn everyday and follow up as soon as
I see a response.
NO PROFILE
PICTURE
Director of Talent Acquisition
at Gray Television

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Start applying to jobs in my field.
‣ Apply to 5 different sportscasting or sports
anchor jobs within 3 months of graduation.
Mid Term: (2028)
• Gain experience to help my resume for my dream
job.
‣ Broadcast 100 live high school/college/minor
league sports games by December 31, 2028.
Long Term: (2035)
• Call a professional sport game.
‣ Be on the radio or television broadcast team
for a pro sport game by December 31, 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Working with Computers
SOFT
HARD
Novice / Adept / Expert
Editing videos Novice / Adept / Expert
Communication Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Time Management Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert

7. I help ______ do _______ by _______.
[Employers] [Increase viewership] [Making the audience feel
something through my work]
PROMISE

8. CREDENTIALS
Work Experience:
• Head Sports Editor, Cannelton HiLife (4
years)
Education:
• Sportscasting, B.S., Full Sail University
Volunteer Work
• We the Youth of Perry County (2 years)
• Athletic Director Help for (4 years)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tyler Boronski
Industry Experience:
• On-Air Host - Dirty Water Media (3
mos)
• Assistant Content Producer - NESN (1
year)
• Production Assistant - Olympic
Channel (1 mo)
Education:
• Sportscasting - Full Sail University (2017-2019)
Leadership Experience:
• Content Producer for CT Trio
Skills and Proficiencies:
• Interviewing - 11 endorsements
• Video Production - 10 endorsements
• Management - 7 endorsements
Rafe Garrett
Overall Online Presence:
• Tyler Boronski has 500+ connections. His banner
image is customized and his headshot is very
professional. His profile is very detailed with experience
and links to his portfolio pages. I don’t see any
published articles on his page. He is active on
YouTube, and his URL is not customized.
• Grade: Superior, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Co-Host podcast on YouTube.
Education:
• Sportscasting, B.S. - Full Sail University (2021-2024)
Leadership Experience:
• Head Sports Editor - Cannelton HiLife (4 years)
Skills and Proficiencies:
• Communication - 0 endorsements
• Leadership - 0 endorsements
• Video Editing - 0 endorsements
Overall Online Presence:
• I have 6 connections. My banner image is not
customized and my headshot is somewhat
professional. My profile isn’t very detailed and I don’t
have any published articles on my page. I am active on
other social medias and my URL is not customized.
• Grade: Poor, 15 out of 100

10. COMPETITION
Jeff Radcliffe
Noteworthy Experience:
• 27 years of television news/sports, editorial, and
production experience
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Play-by-Play Commentator - VISTA
Worldlink (3 yrs)
• Play-by-Play Commentator - Las
Vegas Lights Football Club (11 mos)
• Broadcaster - Orlando City SC (7 yrs)
Education:
• B.A., Communication Studies (Minors: Music and
Psychology) - Virginia Tech (1991 - 1995)
Skills and Proficiencies:
• Broadcast - 36 endorsements
• Television - 29 endorsements
• Video Production - 24 endorsements
Overall Online Presence:
• Jeff Radcliffe has over 500 connections. His banner
image is customized and his headshot is very
professional. His profile is quite detailed with links to his
personal website and his certifications. He is active on
Twitter and his URL is not customized.
• Grade: Superior, 95 out of 100
Industry Experience:
• Co-Host podcast on YouTube.
Education:
• Sportscasting, B.S. - Full Sail University (2021-2024)
Leadership Experience:
• Head Sports Editor - Cannelton HiLife (4 years)
Skills and Proficiencies:
• Communication - 0 endorsements
• Leadership - 0 endorsements
• Video Editing - 0 endorsements
Overall Online Presence:
• I have 6 connections. My banner image is not
customized and my headshot is somewhat
professional. My profile isn’t very detailed and I don’t
have any published articles on my page. I am active on
other social medias and my URL is not customized.
• Grade: Poor, 15 out of 100

11. BRAND POSITION
For employers who need a positive and
productive workspace, I provide a strong passion
for my work with an attitude that is unmatched
because I enjoy helping others around me as
much as I want myself to succeed.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports and Work-Life
‣ May 19, 2022 | indiassetz.com
• The Conversation Series: Daniella Bruce
‣ May 11, 2022 | spotify.com
• Creating Real Equity in Sports On and Off the Field
‣ May 18, 2022 | Zoom
Digital Marketing
• Primary Content: I am going to continue to create podcasts
with both video and audio to publish to the internet. I think this
is the best way to continue working on my strengths and get
better at my weaknesses.
• Primary Tools: I will use Instagram, Twitter, and Facebook to
promote my videos that I will post on YouTube. I will make
posts every time I create a new video which will be about once
a week.
• Website: I will start putting more things that I create into my
online portfolio. I want to boost the relevancy of my online
presence.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that has at least 5 years of
experience in sportscasting/sports anchoring. I will
utilize this mentor to prepare myself as best I can
professionally. June 2023
Formal Education
• Sportscasting, B.S. - Full Sail University (2021-2024)
Technical Skills
• Edit 50 videos to grown my strength in that area - July
2023
• Write 20 different stories that could be potential pieces
on a show - January 2023
• Give 2 public speeches - May 2023
Soft Skills
• Turn in 20 assignments at least 24 hours before due
date - Full Sail University, March 2024
• Create 10 unique solutions for work related problems -
Iron Gate, December 2022
• Communicate with co-workers on 10 different problems-
Iron Gate, December 2022

14. Rafe Garrett
You know how most network sports shows are trying to bring in more
viewers? Well, what I do is produce and edit my own podcast covering a
growing market within the sports world, professional wrestling. . In fact, pro
wrestling is the biggest it has ever been, drawing over 5 million viewers on
national programs almost every week. I know a segment or show over
professional wrestling on a major network would draw in more viewers.

15. REFERENCES
linkedin. (2019). LinkedIn. Linkedin.com.
https://www.linkedin.com/feed/
27-3011.00 - Broadcast Announcers and Radio Disc
Jockeys. (n.d.). Www.onetonline.org.
https://www.onetonline.org/link/summary/27-
3011.00
Differences Between Technical & Transferable
Skills. (n.d.). Work - Chron.com.
https://work.chron.com/differences-between-
technical-transferable-skills-1559.html
Wrestling Television Viewership Numbers: WWE
Raw, SmackDown, NXT, AEW, IMPACT |
Fightful News. (n.d.). Www.fightful.com.
Retrieved May 9, 2022, from
https://www.fightful.com/wrestling/resources/w
restling-television-viewership-numbers-wwe-
raw-smackdown-nxt-aew