I developed an analysis of Paris Saint Germain's digital marketing and e-commerce strategy, as the club works on this strategy and has been standing out in this model to add revenue to the club.
WEBSITE HAS OBJECTIVE NAVIGATION (MOBILE FIRST) AND THAT FACILITATES THE CONVERSION TO E-COMMERCE, has up to three ways to reach the virtual store. It’s complies well with the aspect of linking and pagination, present a design and a differentiated navigation experience. Its follow the same visual identity between brand site and e-commerce.
Website has a best navigation structure and design, with a lot of content. Supported to Ericsson. Great Highlights categorization hierarchy. Make good use of the club's visual identity and aspirational photos. Mobile First, with a mobile or responsive site.
The e-commerce with design focused on brand experience. Usability and navigation starting by categories, with less focus on products, offers a variety of product categories, and the aim of navigation and design. The platform owns the team. Works with language in English and French. Major failure by the site not be responsive or mobile. Mobile First, with a mobile or responsive site.
Analysis developed without commercial interest, with the purpose of studying and academic, in order to share the model of evaluation of digital maturity of the clubs. It does not represent the club's vision and has no confidential information, all are data open.