1. IT’S A BRAND NEW WORLD
CREATING LIGHT, IN A DARK MARKET
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2. We're Candlelight Communications, an Indonesian marketing and
Jakarta based strategic communications, concepts and branding
company dedicated to your success. We see the Candlelight in
Communications picture and serve you as Consultants. Coming in
from outside, we can take a fresh look at the messages you're
sending out and determine how wide the gap is between your brand
identity and brand image. Communications perception One
advantage we have is we're less likely to take things for granted,
both method wise and meticulous
Our communications, brand identity and brand image research and
analysis are completely objective. The irony is you do have
something to say, something unique. Even in a crowded field - even
if your product or service is like your competition's - your company
and its brand identity and brand image have a personality all their
own. Your company's fingerprint is the key to standing apart from
the rest. And that's where we can help. We can close the gap
between your brand identity and brand image. Think Volvo and you
think safety, now that’s a brand identity and brand image that are in
complete alignment 2
3. CANDLELIGHT COMMUNICATIONS started in 2008. Based in
Jakarta, we are today Jakarta’s leading business focused on
Word of Mouth and Social Media marketing. What sets us apart
is our comprehensive and consultative approach. We work
closely with brands to develop strategy. We have technology
platforms to support the delivery of the strategy. And, we have
the teams to deliver your campaigns. Our teams includes
seasoned marketers, developers and community managers who
leverage on extensive experience and the best tools available in
providing end-to-end Social Media and Word of Mouth
marketing services from strategy development to ideation and
execution.
We work on project or retainer basis with leading international,
regional and local brands spanning a wide range of industries
from ITC to government, entertainment, F&B, fashion, retail and
more. We have also helped leading brands to roll out successful
Word of Mouth and Social Media marketing programs around
the region.
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4. The world is not waiting for you, or your brand identity, brand image,
products, services, your company or its message. Without a clear
program for communications, you just blend in - you become part of
the scenery. So you promote, position and advertise at an attempt to
develop your brand identity and brand image.
But along the way, communication often gets fragmented. A gap
between your brand identity and brand image can cause major
concerns with your overall branding communications. The result is
your audiences get inconsistent, sometimes conflicting impressions
and information. Or they may miss your message entirely.
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5. People have always made choices based on the opinions of others –
and today they are communicating more online – friends,
colleagues, experts and even strangers influence your customers’
decisions. We approach word of mouth as a Media – the voice of
thousands of your customers recommending your brand to create
awareness, change perceptions and drive trial and sales. We
Influencers for your brand and inspire them to have face to face and
on-line conversations about your products. We have the strategic
planning, technology platforms, campaign experience to help you
successfully leverage this media and create stronger brand
advocacy.
We use a structured, proven approach to planning and executing
social and word of mouth campaigns and proprietary technology
platforms to run and scale your campaigns cost effectively. From
finding your brands advocate-Influencers to activating them with
branded experiences, we can plan and execute your campaign
locally, regionally or globally.
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6. We are Technologists
We’re not just a group of seasoned marketing consultants, we’re
technology geeks. Our team includes developers focused on
creating innovative solutions to take advantage of new technologies
and services.
We are Creative Brand Strategists
Working with your in-house brand managers and marketing
agencies, our experience and expertise in integrating word-of-mouth
& social media marketing brings new insights to brand strategies
and complements above and below-the-line campaigns.
We are Results-Oriented
Our focus on measurable results means you have a clear picture of
what you achieve for every marketing dollar spent. We use
meticulous methods and custom tools to help you understand and
access your customers, and tailor campaigns to meet your specific
brand needs. 6
7. WORD OF MOUTH
Word Of Mouth marketing is a key component of successful campaigns.
CANDLELIGHT COMMUNICATIONS gets that. In fact, research shows that a
face-to-face recommendation is more effective in changing a person’s
perception of a brand and in driving the action of trial or even brand
switching, than an online recommendation.
Our proprietary Groundswell™ method and technology can help you identify
your brand’s powerful advocates. We can also help you plan and roll out a
calendar of activations to engage these Influencers and Opinion Leaders of
your brand, giving them stories to share and topics to talk about with their
wide social network, face-to-face as well as online in the Social Media.
SOCIAL APPLICATIONS
CANDLELIGHT COMMUNICATIONS Social Applications services can help you
create your brand’s own rich, multi-way Social Media experiences for your
customers.
Bringing together our knowledge and experience in marketing, technology
and Social Media, we work with you, leveraging on new and advanced digital
technologies, to plan, design and create content or functionalities of high
perceived value to your customers. Integrated with the Social Media, your
brand will be able to engage, excite and enrich your customers, wherever
they are.
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8. EXPERIENTIAL MARKETING
CANDLELIGHT COMMUNICATIONS believes that experiential
marketing has a big role to play in brand advocacy and Word Of
Mouth marketing. It is among the most powerful techniques we use
today. By creating immersive environments for your customers to
experience your brand, we create opportunities for you to elicit
positive and powerful emotional connections from your customers
for your brand.
Working with you, we can help you to structure, plan and drive your
brand’s calendar of experiential activities and events, engaging your
customers online or face-to-face. These experiences will give your
brand’s advocates compelling and positive stories to tell and the
triggers to start and fuel exciting conversations with their friends
and peers.
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9. SOCIAL MEDIA STRATEGY
The ultimate aim of every good Social Media campaign is to increase the positive
recommendation for your brand – your brand advocacy. CANDLELIGHT COMMUNICATIONS’s
inclusive strategy development framework will help you to measure and manage your brand
advocacy levels and show you how to multiply the number of positive recommendations for
your brand. Why? Because there is nothing more valuable for your brand than a personal
recommendation from one friend to another.
MEASURE
Your brand advocacy level is important because it is the leading indicator of success for your
brand. The more positive recommendations from your customers, the more success your
brand enjoys. To measure brand advocacy, CANDLELIGHT COMMUNICATIONS uses the Net
Promoter Score (NPS) – a brand management tool used to gauge the strength of your brand’s
relationship with your customers – and gain the insight on how best to raise your brand’s
game.
MANAGE
Once you know where you stand, you to need to know what tools and technologies you should
use and what activities you should engage in to reach your brand advocacy goals. To help you
manage, CANDLELIGHT COMMUNICATIONS will work with you to design a structured set of
activities and guidelines for your brand’s interactions in the Social Media.
MULTIPLY
A small number of individuals in your market are Influencers or Opinion Leaders. They have
the power to powerfully affect how the market views your brand. Using our proprietary
Groundswell™ methodology and technology, we can identify and activate these key
individuals to multiply the positive personal recommendations for your brand.
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10. BRAND ADVOCACY MEASUREMENT
Every positive recommendation helps you win new customers at
lower cost. Every negative recommendation makes it harder and
more costly for you to acquire new customers.
NET PROMOTER SCORE
CANDLELIGHT COMMUNICATIONS can help measure the strength of
your customer loyalty in the marketplace using the NPS® metric.
This essential tool will help you to correlate the measure of your
brand advocacy to the financial performance of your business.
CANDLELIGHT LISTENING TOOL
More insightful that conventional surveys, CANDLELIGHT
COMMUNICATIONS’s own VOC (Voice of the Customer) Listening
Tool can you harness valuable insights from the most powerful
person IN your company – your customer. We can help you to
design and build a programme to track your NPS and give you the
diagnostic insight needed to improve it.
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11. LISTENING TO YOUR CUSTOMERS
You can listen to your customers in two ways. Directly and indirectly. Do both and gain
not only valuable insight from what your customers share with you but also be seen as
a brand that truly values the opinion of your customers.
Direct Listening: Listen, Engage, Impress Your Customer
Enable your customers to give you ideas, feedback and suggestions about your
products, services and operations. CANDLELIGHT COMMUNICATIONS can help you
empower and impress your customers with your brand’s own customized Direct
Listening platform. You gain value insights from the information and your customer
see you as a brand that cares to invest time and energy in listening to him.
CANDLELIGHT COMMUNICATIONS’s own (Voice of Customer) Listening Tool and
our IdeasXchange solution are proven platforms that many brands have used
to listen to their customers, directly and indirectly.
InDirect Listening: Hear What Your Customers Say To Each Other
Monitor the conversation that your customers have having about your brand in
Social Media. CANDLELIGHT COMMUNICATIONS can help you evaluate, select and
run the right Social Media monitoring tool for you, to scan and aggregate your
customer conversations so they can be analyzed and translated into deep insight
and good action plans 11
12. To be the light at the end of the road for small to medium-sized
businesses that they can rely on for all their communications needs.
To be the communications partner that enables small to medium-
sized businesses to harness the market to positively affect their
bottom line.
To be the communications partner to provide the complete
integrated communications solutions for small to medium sized
businesses
Strategic Communications Concepter with a balance of holistic,
emotional, rational and professional angles in an edgy manner
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13. Candlelight Communications is a Jakarta based Communications
Strategy Company offering the latest in integrated communications
solutions, and we’ll continue to do so in the future. Our ultimate goal
is to achieve customer satisfaction no other communication firm can
touch
Our offerings include: brand design, brand and communications
development, brand and communications maintenance, graphic
design, logo design and corporate identity, brand positioning,
marketing communications and edgy multimedia strategic solutions
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14. 0ver 15 years exposure and experience in Sales, Brand
Development, Marketing, Business Development, Communications
and Change Management with exposure to finance & human
resource aspects.
Multi industrial experience that proves adaptability and
perseverance to learn and develop business, strategies and
implementation.
Fields in hospitality, FMCG, Banking & Finance, Manufacturing,
Airline, Media House (Publishing & Electronic), Fashion (High-end),
Consulting , Education (lecturer) and in depth translations
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15. As part of our branding services, we can conduct a brand audit and
analysis of your brand identity and brand image; review all corporate
and marketing communications, internal and external. That means
trade ads, annual reports, trade show booths, brochures, sell sheets,
training videos, newsletters, press releases, etc.
Our Candlelight Communications Consultant Picture and Brand
Masterpiece can outline a profile of your company in terms of how it
now interacts with the world and if your marketing strategy and
branding strategy are in alignment. There may be a few surprises. If
you decide to partner with us, we'll apply sophisticated research and
analysis techniques which result in an action plan unique to your
company's branding, its challenges and goals. At the root of those
goals will be a pointed, focused marketing plan for all levels and
layers of communication
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16. Delivering a fully integrated marketing communications program
for your company and its brands is what we're all about. With
us as a resource, your brand will take on renewed strength
and vitality, as it stands apart proudly showing its vibrant
brand identity, brand image and personality.
Candlelight Communications specializes in corporate, retail,
product and service branding, strategic marketing, branding,
web design, graphic design, and more. If you are looking for a
top-notch marketing and communications agency in Jakarta,
look no further. We look forward to helping you improve the
brand value of your company
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17. Delivering a fully integrated training programs for your company and its
human capital is what we're all about. With us as a resource, your people will
take on renewed passion, adrenalin and excitement in striving for excellence
through self recognition and enhancing inner potential
Candlelight Communications has several training and lecturing experiences ;
LSPR Jakarta
Public Relations perception as a career in society
Image reputation management (Corporate, Brand and Individual)
Lasalle College Jakarta
Fashion Marketing Communications
Fashion Advertising
FMDS (First Media Design School) Jakarta & Singapore
Integrated Communications for Business
Communications platforms for Business
Fashion Communications Strategy
Designpreneurship Workshop (facilitator, Mentor & lecturer)
FMDS Singapore Team Building activation
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18. Other motivational experience throughout corporate career
Coca-Cola Amatil Indonesia
Key Account Selling Strategies
HSBC
Direct Selling Techniques to outsources/contract sales force
Philip Morris Indonesia
Traditional vs. Modern Market selling techniques
Brand Equity impact towards basic selling and marketing
IndoPacific Edelman
Board of Directors Trainer for Media Training
Holcim
Sustainable CSR in Indonesia
Sustainable Development in Sub-urban and rural
Media Training for Key Spokespersons
Mandala Airlines
LCC Concept selling for revenue
MNC Group – HighEnd Magazine.MNC Entertainment
Basic grooming and courtesy
Public Speaking and Media training
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19. Is branding strategy important to you? It should be! The perceptions
your potential customers have regarding your company and
offerings are vitally important to your business success. Proven
methodologies Brand Masterpiece helps you determine which brand
positioning and branding strategy you should pursue to ensure the
highest revenue potential.
We analyze your market and competitive landscape, and identify
your comparative strengths and weaknesses to determine the
positioning approach that’s right for you. Next we ensure your
messaging is closely aligned with the established positioning and
branding strategy. Candlelight Communications creates messaging
that clearly communicates your value proposition to the needs of
your targeted audience.
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20. A branding strategy is an important component of any positioning
strategy. Candlelight Communications helps establish the brand
recognition you need to stand out from your competition. Our
corporate branding strategy ensures your company develops a
strong, reliable image that increases sales and builds customer
loyalty. As a part of building a brand, we study the current state of
the market, and how you are viewed within that space. Additionally,
we research market design standards and analyze your competition
in order to help you define a winning brand.
Candlelight Communications delivers comprehensive messaging
aligned with a strong positioning and branding strategy to build the
brand equity you're seeking.
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21. The needs and desires of the marketplace are dynamic and ever-
changing. Strategic planning involves adapting your organization to
take advantage of opportunities in the market, while minimizing
market threats. This evaluation of the mission, objectives, business
portfolio and strategies ensures that your company maintains a
close fit with the market.
Candlelight can assist you with:
Facilitating planning or training retreats and sessions
Writing strategic plans, marketing communications and brand
architecture
Developing mission, vision and values statements
Establishing goals, objective and action plans
Supervision and management of strategy/activation process
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22. Branding / Image Campaign
Strategic Concepts and Activation
Event/Trade Show Design and Promotion
Logo Design and Corporate Identity
Print Advertising
Out-Of-Home and Transit Advertising
Internet & Social Media Viral/Buzz Marketing
Direct Marketing
Digital Solution – state of art
Marketing / Corporate Communications Strategies / Plans
Packaging design
Brand Analysis and recommendations
Marketing/Sales Promotion
Marketing/Sales Literature
Newsletters / Bulletins design and copywriting
Training and workshop facilitator & speaker
Translations (Legal/Business/Lifestyle -Dutch and English)
QR Code campaigns
Copywriting, Articles, Advertorials, Press/Media release, etc
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37. UBIQ Window This patented
technology allows touchless
interaction with digital content
through simple hand gestures. The
futuristic interactive screen similar to
those seen in Steven Spielberg’s
movie Minority Report is now a
reality
Singapore Science Centre Gallery – Permanent Installation 2007
Cyberjaya View Sdn Bhd – Virtual Gallery 2007
Trident International Dubai – Permanent Installation 2007
Trident International Abu Dhabi 2007 – Permanent Installation 2007
Trident International Cannes France – Permanent Installation 2007
Museum ADAT, Negeri Sembilan – Permanent Installation 2007
38. Wall Scan (motion tracking)
A breakthrough in outdoor media
combining the latest in interactive
technologies such as motion tracker
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39. A system enabling
Bluetooth interactivity,
and more. Finally,
advertising spaces
that showcases a
brand and lets it
interact directly with
boardwalk
pedestrians!
Blue Scan (Bluetooth interaction)
KLCC underpass, Malaysia
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40. KLCC Tunnel – Big Tree Transforms any floor or wall
China Properties Gallery – 2007 immediately into an interactive space
MACAU Tourism Gallery – Feb 2008 of sizes up to 3m x 6m. Create
Marlboro F1 (Interactive Zone) – March 2008 anything from an interactive welcome
Al Wa’ab City Gallery Qatar – Permanent Installation April 2008 carpet that greets any one passing
Bioxil (EIG Group) Gallery – Permanent Installation April 2008 through an entrance, to a virtual game
machine at a waiting lounge.
Touchbience (interactive projection)
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43. Mixed Development
Conventional scale models placed on top of Multi Plasma Display Panels
(MPDP). The scale model becomes a big screen. Programmable masking to
highlight desired structures. 43
55. Smart Phone capability is a game changer. Quick and easy access to mobile
information is rapidly becoming an important decision-making resource. QR Codes
are a very effective way to deliver a relevant sales message in a compelling medium
that is an indispensable part of your prospects daily life; their Smart Phone.
A QR Strategy enables your company to jump ahead of competitors by providing an
unbeatable way to link prospects and customers to your organization. Using
emerging technology in this way makes a statement with prospects and clients. It
demonstrates that your organization is a leading-edge thinker, that your company
embraces new ideas and will bring that same thinking to every customer opportunity.
In today’s world of rapidly changing technology it is more important than ever to
demonstrate that your organization is current. In the case of adapting a QR strategy, it
is a chance to jump ahead of the competition or be left behind. QR Codes are a way to
utilize leading-edge technology at a very affordable cost. Candlelight QR Strategies is
a group of experienced marketing and technology professionals that will define and
implement the most effective plan for your organization.
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56. Your QR Code can be printed on business cards, print ads, flyers, brochures even T-shirts, ball
caps and coffee mugs. The applications are limitless. When your QR code gets in the hands of a
prospect or customer it opens up a world of decision-making information. Your QR strategy could
include:
Linking to a video of a sales presentation, product demonstration, facility tour, a message from
your CEO, an engineer discussing product features, a training session or even a physician
discussing a latest procedure. If you have a video it can be shown.
Downloads of Print Material such as, brochures, flyers, white papers
Manufacturing Firms can provide catalogs, instruction manuals, a video sales presentation, link to
a product demonstration
Restaurants can use a QR strategy to link to their menu or advertise a daily special.
Hotels can use a QR to provide a video tour of the facility, weather updates, maps and current
rates
Retail Stores have the ability to change offers daily or provide a coupon to boost sales.
THE POSSIBILITIES AND APPLICATIONS ARE ENDLESS
QR Strategies will help you define and execute the best plan for your company. Put our experience
to work for you.
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57. Need a QR tag reader? Here are a few popular apps:
iPhone
i-nigma
QR Reader for iPhone
QR Scanner
Android:
QuickMark, Barcode Scanner and QR Droid
BlackBerry Messenger comes with a built in QR Code reader
Code Muncher
Windows Mobile
i-nigma
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58. Our QR Services include:
•Full Technical Development and Implementation
•Full-Service Graphics
•Website and Content Development
•Video Production, Editing, and Posting
•Strategy Development
•QR Strategies is ready to bring an affordable QR Strategy to life
for your company.
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59. Its raining white cubes… White cubes invade Indonesia
• Signature trademark white cubes – incorporating QR codes
• Utilize all 6 sides of the cube with combination of QR codes
and Brand identity
• Trademark white and cube as a synergy for media platform
• Incorporate various out of the “cube” ideas using QR codes
• Create hype and buzz on QR code campaigns
• Partnerships with smart-phones that have
QR code scanning capabilities
• Create educational events on QR codes
• Blanket main cities with a white cube campaign
• Gain media coverage and exposure features
• Sustain pioneer positioning by securing rights /patents
• Strategic alliances that are mutual beneficial
60. White ;
Because its clean, trendy and stylish, symbolizes purity
Cost effective, being a basic color
Ability to have variations of enhancement (pearl)
QR Code ;
High-tech, trendy and stylish
Unique positioning and engagement
Captive market already pre-defined
Can be in b/w or color
Data and url link capabilities
Simple and evolving application methods
Unique and one of a kind
Can be Top of Mind – brand recognition / pioneer
61. Simplicity within Complication
6 sided cube with QR codes on each side
• Can be combined with logo’s for branding
• White as base, colors can be optional
• Each side can have unique data embedded in QR
• Evolve into multi sided shape feasible
• Crazzee Thingz
• Magic Cube
• Other innovative options
• Cost effective as cube can be produced using various material
• Cubes can be re-usable (environmental friendly)
• QR codes placed using adhesive stickers
62. Simplicity within Complication
•Marketing buzz
• Stack Cubes in strategic location
(no branding except QR codes)
• Handout Cubes in high traffic areas
• Table top positioning at F&B outlets
• SPG’s wearing white t-shirts with QR code on the
front and/or backside
63. Simplicity within Complication
Engage as the pioneer and owner of QR Code
campaign platform and technology in
Indonesia
Maintain innovations, edgy, unique and out of
the box campaigns geared to assist client in
creating the pull effect in marketing initiatives
64. Candlelight Communications Consultants
Candlelight.consultants@gmail.com
Jeffry_sani@yahoo.co.id
jimmyachmadsiddieq@gmail.com
Candlelightphoto@gmail.com
www.candlelightcommunications.webs.com
http//rafaeljeff.wordpress.com
Casa Lume - South Jakarta – Indonesia
CONFIDENTIAL NOTE: The information contained in this document s intended only for the use of the individual
or entity named above and may contain information that is privileged, confidential and exempt from disclosure
under applicable law. If the reader of this message is not the intended recipient, you are hereby notified that any
dissemination, distribution or copying of this communication is strictly prohibited. If you have received this
message in error, please immediately notify the sender and delete the mail. Thank you.
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