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Mobile Optimization
Rafael Corrêa Gomes
Rafael Corrêa Gomes
• Magento Master 2018 🏆

• Innovation Lab 2018 ⚡

• Head of Tecnology
Rafael Corrêa Gomes
The web is better than ever
You can build fast, rich, app-like experiences
Rafael Corrêa Gomes
66% of purchases on
mobile are on web
/ Source: Google Developers
Rafael Corrêa Gomes
US Mobile Commerce
sales will be over 

$150 billion this year
/ Source: eMarketer
But it’s still challenging
Rafael Corrêa Gomes
Checkout forms today
Rafael Corrêa Gomes
#1 Google Autofill
1. Credit Card

2. Name

3. Email

4.Address

5.Phone
Rafael Corrêa Gomes
Google Autofill https://goo.gl/Nw2YC5
#2 Security Icon
Rafael Corrêa Gomes
#3 Auto-Select the Card
Rafael Corrêa Gomes
#4 Add PayPal Express Button
Rafael Corrêa Gomes
Checkout Now
Rafael Corrêa Gomes
Good to know
1. It’s not a gateway

2. Integrate with any payment method

3. Less forms and no PCI

4. It’s like a new checkout
Rafael Corrêa Gomes
PaymentRequest API
Rafael Corrêa Gomes
Rafael Corrêa Gomes
Chrome Mobile
Rafael Corrêa Gomes
Checkout Optimised
Rafael Corrêa Gomes
Innovations to consider
Innovations ready to implement and grow sales
Rafael Corrêa Gomes
Facebook Messenger
https://goo.gl/Aq33mi
1. Abandoned cart

2. Order status

3. Suggest products
Thank you!
Keep in touch
linkedin.com/in/rafaelcgstz
twitter.com/rafaelcgstz
github.com/rafaelstz
rafaelcgstz@gmail.com
Q&A

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Ecommerce Mobile Optimization