Submit Search
Upload
Fostering Social Media Success With Your Legal Team
•
8 likes
•
844 views
Salesforce Marketing Cloud
Follow
How to keep your social media strategy on the right side of the law.
Read less
Read more
Business
Education
Technology
Report
Share
Report
Share
1 of 15
Download now
Download to read offline
Recommended
Social Media is Business: Law Firm Social Media Networking Presentation
Social Media is Business: Law Firm Social Media Networking Presentation
Kelly Hoey
How Law Firms Build Trust for Your Business Online (Social Media Policy)
How Law Firms Build Trust for Your Business Online (Social Media Policy)
Mike Mintz
Tweeting_the_Revolution_-_Social_Media_for_Social_Justice.pdf
Tweeting_the_Revolution_-_Social_Media_for_Social_Justice.pdf
picturethehomeless
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law Group - Lorne MacLean
Social Media For Law Firms: Make the connection!
Social Media For Law Firms: Make the connection!
Legal IT Professionals
Tejidos vasculares
Tejidos vasculares
Departamento de Ciencias Naturales.- IES Alpajés
How to Leverage Media as a Powerful Tool for Social Justice Advocacy
How to Leverage Media as a Powerful Tool for Social Justice Advocacy
YTH
Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the Audience
Salesforce Marketing Cloud
Recommended
Social Media is Business: Law Firm Social Media Networking Presentation
Social Media is Business: Law Firm Social Media Networking Presentation
Kelly Hoey
How Law Firms Build Trust for Your Business Online (Social Media Policy)
How Law Firms Build Trust for Your Business Online (Social Media Policy)
Mike Mintz
Tweeting_the_Revolution_-_Social_Media_for_Social_Justice.pdf
Tweeting_the_Revolution_-_Social_Media_for_Social_Justice.pdf
picturethehomeless
MacLean Family Law - Social Media for Lawyers
MacLean Family Law - Social Media for Lawyers
MacLean Family Law Group - Lorne MacLean
Social Media For Law Firms: Make the connection!
Social Media For Law Firms: Make the connection!
Legal IT Professionals
Tejidos vasculares
Tejidos vasculares
Departamento de Ciencias Naturales.- IES Alpajés
How to Leverage Media as a Powerful Tool for Social Justice Advocacy
How to Leverage Media as a Powerful Tool for Social Justice Advocacy
YTH
Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the Audience
Salesforce Marketing Cloud
Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!
Salesforce Marketing Cloud
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Salesforce Marketing Cloud
March Madness: The Social Hoops Infographic
March Madness: The Social Hoops Infographic
Salesforce Marketing Cloud
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
Salesforce Marketing Cloud
SXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz Report
Salesforce Marketing Cloud
Listening to your Community
Listening to your Community
Salesforce Marketing Cloud
The Social Super Bowl 2012
The Social Super Bowl 2012
Salesforce Marketing Cloud
Post New Hampshire Primary
Post New Hampshire Primary
Salesforce Marketing Cloud
Radian6 Iowa Caucus Summary
Radian6 Iowa Caucus Summary
Salesforce Marketing Cloud
Radian6: State of the Union Analysis
Radian6: State of the Union Analysis
Salesforce Marketing Cloud
Power of Social Media Communities
Power of Social Media Communities
Salesforce Marketing Cloud
Emerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA Louisville
Salesforce Marketing Cloud
Lessons From B2B Social Media
Lessons From B2B Social Media
Salesforce Marketing Cloud
The Social Enterprise on Campus
The Social Enterprise on Campus
Salesforce Marketing Cloud
Guiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media Strategy
Salesforce Marketing Cloud
Radian6 Insights Webinar
Radian6 Insights Webinar
Salesforce Marketing Cloud
Issue_Crisis_Management
Issue_Crisis_Management
Salesforce Marketing Cloud
Digital Crisis Communications Plan
Digital Crisis Communications Plan
Salesforce Marketing Cloud
THRiVE
THRiVE
Salesforce Marketing Cloud
Social Media Audit by Kary Delaria
Social Media Audit by Kary Delaria
Salesforce Marketing Cloud
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
More Related Content
More from Salesforce Marketing Cloud
Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!
Salesforce Marketing Cloud
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Salesforce Marketing Cloud
March Madness: The Social Hoops Infographic
March Madness: The Social Hoops Infographic
Salesforce Marketing Cloud
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
Salesforce Marketing Cloud
SXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz Report
Salesforce Marketing Cloud
Listening to your Community
Listening to your Community
Salesforce Marketing Cloud
The Social Super Bowl 2012
The Social Super Bowl 2012
Salesforce Marketing Cloud
Post New Hampshire Primary
Post New Hampshire Primary
Salesforce Marketing Cloud
Radian6 Iowa Caucus Summary
Radian6 Iowa Caucus Summary
Salesforce Marketing Cloud
Radian6: State of the Union Analysis
Radian6: State of the Union Analysis
Salesforce Marketing Cloud
Power of Social Media Communities
Power of Social Media Communities
Salesforce Marketing Cloud
Emerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA Louisville
Salesforce Marketing Cloud
Lessons From B2B Social Media
Lessons From B2B Social Media
Salesforce Marketing Cloud
The Social Enterprise on Campus
The Social Enterprise on Campus
Salesforce Marketing Cloud
Guiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media Strategy
Salesforce Marketing Cloud
Radian6 Insights Webinar
Radian6 Insights Webinar
Salesforce Marketing Cloud
Issue_Crisis_Management
Issue_Crisis_Management
Salesforce Marketing Cloud
Digital Crisis Communications Plan
Digital Crisis Communications Plan
Salesforce Marketing Cloud
THRiVE
THRiVE
Salesforce Marketing Cloud
Social Media Audit by Kary Delaria
Social Media Audit by Kary Delaria
Salesforce Marketing Cloud
More from Salesforce Marketing Cloud
(20)
Olympians vs. Food Infographic: Ready, Set, Eat!
Olympians vs. Food Infographic: Ready, Set, Eat!
Hungry Jack's Uses Social Media to Keep Customers Coming Back
Hungry Jack's Uses Social Media to Keep Customers Coming Back
March Madness: The Social Hoops Infographic
March Madness: The Social Hoops Infographic
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
SXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz Report
Listening to your Community
Listening to your Community
The Social Super Bowl 2012
The Social Super Bowl 2012
Post New Hampshire Primary
Post New Hampshire Primary
Radian6 Iowa Caucus Summary
Radian6 Iowa Caucus Summary
Radian6: State of the Union Analysis
Radian6: State of the Union Analysis
Power of Social Media Communities
Power of Social Media Communities
Emerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA Louisville
Lessons From B2B Social Media
Lessons From B2B Social Media
The Social Enterprise on Campus
The Social Enterprise on Campus
Guiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media Strategy
Radian6 Insights Webinar
Radian6 Insights Webinar
Issue_Crisis_Management
Issue_Crisis_Management
Digital Crisis Communications Plan
Digital Crisis Communications Plan
THRiVE
THRiVE
Social Media Audit by Kary Delaria
Social Media Audit by Kary Delaria
Recently uploaded
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
Shree Krishna Exports
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
anilsa9823
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Paul Menig
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
Any kyc Account
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Ethan lee
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Lviv Startup Club
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Ravindra Nath Shukla
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Dipal Arora
Recently uploaded
(20)
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Fostering Social Media Success With Your Legal Team
1.
Fostering Social Media
Success with Your Legal Team How to keep your social media strategy on the right side of the law www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
2.
Working with and
not against your harshest critic Do you groan at the thought of sitting at the same table as your legal team? While these discussions are sometimes tough, having your legal team on your side while you map out your social media strategy, will keep you out of hot water and on the right side of the law. Social media is much more than fostering relationships external of your organization, but also strengthening those relationships within your organization’s walls. Go from having your legal team respond to your social media ideas with a “No, because…” to a “Yes, if…” with these easy steps. Begin fostering a positive working connection with your legal team, and we’ll show you how this alliance will help you structure a sound social media strategy. 1. Building Relationships 2. Listening to the Buzz 3. Educating the Critics 4. Planning Proactively 5. Communicating Effectively 6. Empowering the Workforce 7. Engaging the Community www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
3.
Building Relationships When implementing
any change management idea, learn to pick your battles. Directly confronting your legal team or side-stepping them altogether is not the best path to aligning social media efforts with business goals. Too often, the legal team is only brought into the social media planning fold after initiatives have been executed and gone awry. Save time, money and tears and ask your legal team to have a seat at the table while planning the social media strategy. The legal team should act as a strategic adviser. Their role is to protect you and the organization. So, begin by inviting your legal team to a working lunch and start addressing these questions: 1. How will your social media strategy jive with your company culture, values and existing codes of conduct? 2. Should your company have a social media policy? 3. Who from your organization is already engaging on the social web? www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
4.
Building Relationships How this
fits into your social media strategy: Organizations are being pulled into many dynamic conversations requiring the research and response of more than one department. Tools are only part of the solution. The enterprise must socialize. Social media belongs to the organization because success depends on the combined skill sets of every department. 1. Build an organization of proactive collaborators 2. Think and execute beyond a linear process 3. Create a safe haven to learn about the implications of socializing your organization www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
5.
Listening to the
Buzz You and your legal team should understand that the conversations about your organization, industry, and your competitors are happening with or without your participation or approval. Listen to what is being across the social web before ignoring social media as a fad or jumping to conclusions about how to participate. Begin listening by setting up keyword searches for your company name, your industry terms, and your competitors. There are several free tools like Google Alerts, Twitter Search and Social Mention to help aggregate the buzz. When you have a social media strategy in place, then you may want to consider graduating to a paid monitoring tool to assist in monitoring and social media engagement. How this fits into your social media strategy: The best defense is a good offense. Ignorance is not bliss. Your legal team knows this, but needs help identifying and understanding how social networks are being used to talk about the organization, and how you’re hoping to engage and respond. As you establish alerts to listen to the chatter about your organization, industry and competitors, forward your insights to the legal team and other departments who will have a stake in social media strategies and interaction. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
6.
Educating the Critics Now
that you have opened the legal department’s listening ears to the chatter outside your organization, it is time to break down the barriers of communication standing between your organization’s management and workforce. It is extremely difficult to promote a social media strategy when there are several barriers to entry existing within the organization. Is your organization blocking access to social networks? This may come as a news flash to your legal team, but this form of censorship is not keeping the workforce out of social media engagement, but forcing them to conduct conversations on their own mobile devices…and it is still happening on the organization’s time. Have a discussion with your legal team about the realities of employee expectations and personal use of social media, and how the organization can constructively encourage that kind of participation for professional purposes. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
7.
Educating the Critics How
this fits into your social media strategy: The fear surrounding social media begins to dissipate when the organization is properly educated about social media risks and engagement. In addition to standard copyright and intellectual property law, make sure you and your legal team are familiar with the following resources: • Social Media Business Counsel – area for members to discuss social media hot topics and share best practices • Disclosure Best Practices Tool Kit (drafted by the Social Media Business Council) – a series of checklists to assist organizations interact internally and externally. • Digital Millennium Copyright Act – is part of United States copyright law, criminalizing production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as digital rights management or DRM) that control access to copyrighted works. • Creative Commons – six major licenses available allowing legal sharing, remixing and reusing of digital content. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
8.
Planning Proactively In an
era where social media can actually start a crisis, you and your legal team need to be prepared to harness social media for your information gathering and response in a time of crisis. You will not have time to route your responses through a huge hierarchy. This is why it is extremely important to have a proactive crisis plan in place that already has the blessing of your legal team. Just as social media can start a crisis, it can also fuel a crisis. You have the power to plan ahead and fuel crisis response for a positive outcome. Social media tools are extremely effective at directly informing people in a crisis. With a plan of action in place, your organization can manage communications remotely, influence the message and implement change on the fly with the aid of social media tools. How this fits into your social media strategy: Does your communications team already have a crisis communications plan in place? Are social media tools part of the information gathering and response plan? With the guidance from your legal team, establish who will be responding and through what channels they will be responding in a time of crisis. Make it easy for people to follow, contact and extend the conversation to your organization in times of crisis. Check out how the American Red Cross is using social media to extend their everyday communications, so they have the relationships and tools in place when a crisis erupts. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
9.
Communicating Effectively Social media
does not change the fundamental behaviors of communication, but how we communicate. Drop the legalese and talk to your workforce and community in plain language. Take a pulse of how they are already participating in social media and how they would like to see the organization use social media to communicate with them and constituents. Buy-in does not just come from the executive management, but also from those throughout the organization who will be the on the front lines of social media interaction. Allow your stakeholders a seat at the table too. This will help you and your legal team keep the jargon to a minimum. Take a cue from IBM. In 2005, IBM established a wiki to form a working list of guidelines for IBMers who wanted to blog. The idea has broadened in scope and the collaborated effort has evolved into the IBM Social Computing Guidelines. Don’t forget to check out the video IBM created to communicate the guidelines to the workforce. Interestingly enough, the IBM’s VP of Security Counsel and Chief Privacy Officer co-hosts this video with IBM’s Social Media Communications Manager. Now that is team work! www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
10.
Communicating Effectively How this
fits into your social media strategy: Social media guidelines should not supplant existing codes of conduct, but work in conjunction to promote a safe and healthy business environment. Go back to the beginning when you first sat down with your legal team and asked the questions about how you foresee your social media strategy jive with your company culture, values and existing codes of conduct. Perhaps you may find a separate internal policy addressing social media is not warranted. Any conclusion, however, cannot be formed without the input of your legal team. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
11.
Empowering the Workforce Encouraging
common sense to dictate social media participation alone can leave too much room for interpretation and missteps. Your legal team should appreciate this and will want to work with you to establish the needed policy. Providing education and structure for how to engage in social media empowers your workforce to operate within those boundaries and participate in social media with more freedom and security, and without repercussions. Here are some items to consider when reviewing current policies and drafting social media specific guidelines: • Who contributes content to the organization’s social media outposts (i.e. blogs, twitter, facebook)? (Copyright reflects the ownership decided.) • Will there be one or multiple authors? • Do the social media outposts have a specific focus or niche? • Will any content be restricted? (re: links to other sites and specific positioning) • What is the comment policy? Will anonymity be accepted? • How frequently should the social media outposts be updated? • What is the role of marketing communications or other departments? • Do specific ethics rules exist in your state? Specific to social media? www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
12.
Empowering the Workforce
How this fits into your social media strategy: Just because social media appears to be informal does not justify off the cuff engagement that doesn’t take into consideration the goals, information needs, and regulatory or compliance issues that may face your company. With guidance from your legal team, consider establishing: • Social Media Policy – These enforceable rules should work in conjunction with existing organization codes of conduct and cover how the workforce is expected to conduct social media engagement both on and off company time. Check out this list of companies who have published their social media policies. Use this list as inspiration to create your own. • Legal Disclaimer – A disclaimer is a statement that basically holds you, and all who act as voice on another social media outpost, harmless from prosecution. Check out these examples of disclaimers. Format a disclaimer for the organization’s outposts and also for the workforce to place on their own personal sites. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
13.
Engaging the Community Social
Media can be a bit of an unknown, even to those who have participated in the space for some time. Actively listening and engaging in social media is a necessity. It is important to show your legal team the pros and cons of engagement and what may occur, if a policy is not put into place and your organization is not educated. We have all seen examples of businesses not responding to a negative issue with a resolution before the situation spiraled out of control and spread across the Web. Conversely, not identifying and amplifying praise amongst your fans can also damage your organization’s online relationships. There are a lot of conversations to juggle and a social media policy will assist how the voice(s) of the organization should respond. Just as it is important for the organization to establish social media guidelines internally, external rules of engagement (i.e. comment policy) and privacy policy are just as important. Clearly communicate to your community how you plan to interact with them and what you expect in return. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
14.
Engaging the Community How
this fits into your social media strategy: With guidance from your legal team, consider establishing: • Rules of Engagement – These guidelines are more tips on how the workforce should interact in social media. Check out how Intel clearly defines and makes public their Rules of Engagement. • Moderation/Comment Guidelines or Policy – These guidelines should clearly communicate what is permissible on your site. Setting clear expectations fosters open dialog. Once again, check out how Intel clearly defines and makes public their Moderation Guidelines. • Privacy Policy – Consumer notification of information policies is a basic element of a marketer’s information practices. If you already have an online presence with an organization website, you should already have a privacy policy publicly posted explaining how you safeguard privacy while collecting certain types of information. Simply have a link to your privacy policy available on social media outposts. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
15.
Need Help? That’s what
we’re here for. Stepping into social media is an exciting but very important step for your business. Bridging brands between their offline and online existence is more important than ever before. Hopefully this guide will get you started and give you practical food for thought about how social media can work for you. Your time is limited, but relationships are always a good investment. Radian6 can help you lay a strong foundation for social media strategy with a comprehensive listening, monitoring and engagement platform, and the expertise to deploy it well. Questions, comments, or feedback for us? Just let us know. Find us on the web: http://www.radian6.com Follow us on Twitter: http://www.twitter.com/radian6 Read the Blog: http://www.radian6.com/blog Click here to request a live web demo of Radian6. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | info@radian6.com Copyright © 2009 - Radian6
Download now