March Madness sported over 2.4 million social media conversations this year and this infographic shares it all! The lineup includes the top 16 teams, the buzz from fans, and how this all compares to 2011. Check out the slam dunk of data from March 1st through April 2nd.

1. MARCH THE
MADNESS SOCIAL
2.4+ million
conversations HOOPS
March Madness, the NCAA Men’s Division 1 single-elimination college basketball
tournament, sported over 2.4 million social media conversations. This infographic puts
teams head-to-head in the social space, shares the buzz from fans, compares this year to
last and more during the mayhem of March 1st through April 2nd. Prepare for tip-off!
DURING SWEET 16, MAR
MAR
WHO GOT TALKED
ABOUT THE MOST?
SWEET 16 SOCIAL SCORE
VS BASKETS SCORED 22 23
fla Kentucky Wildcats (UK)
Indiana Hoosiers (IND)
8,226 102
25,193 90
xav
Baylor Bears (BAY) 6,435 75
bay Xavier Musketeers (XAV) 5,224 70
ku
uk marq
unc
Michigan State Spartans (MSU) 46,852 44
Louisville Cardinals (LOU) 10,590 57
lou
mSU
Marquette Golden Eagles (MARQ) 2,376 58
Florida Gators (FLA) 26,665 68
Syracuse Orange (SYR) 8,647 64
Wisconsin Badgers (WIS) 3,788 63
Cincinnati Bearcats (CIN) 3,854 66
Ohio State Buckeyes (OSU) 69,629 81
OSU
cin syr North Carolina Tar Heels (UNC) 34,096 73
wis
Ohio Bobcats (OHIO) 5,975 65
ohio
North Carolina State Wolfpack (NCST) 12,092 57
ncst Kansas Jayhawks (KU) 3,766 60
ind
MAR 31
FINAL 4
MARCH MADNESS MAR 24-25
CONVERSATION ACTIVITY MAR 22-23
SWEET 16
ELITE 8
APR 2
CHAMPIONSHIP
MAR 11TH
SELECTION
SUNDAY
MAR 12
NATIONAL
BRACKET
DAY
MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR APR
o1 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 02
bay
THE ELITE 8 uk
RAISED THE
VOLUME BAR
ku
OSU
R
MAR MA
syr
ELITE 8 24 25 lou
CONVERSATIONS
UK 19,410 82
fla
BAY 13,411 70
LOU 15,296 72
FLA 21,846 68
SYR 8,401 70
OSU 123,284 77
UNC 48,776 67
KU 18,153 80
unc
TOP SOCIAL Kendall Marshall injury
over 13,000 conversations
STORIES
Anthony Davis Lehigh beats Duke
Player of the year over 22,000 conversations
over 12,000 conversations
THE FINAL 4
CONVERSATION uk
SCORES
OSU
MAR
FINAL 4 31 ku
CONVERSATIONS
UK 11,469 69
lou
LOU 13,904 61
OSU 102,663 62
KU 14,650 64
2011 VS 2012
CONVERSATIONS
2012 2,475,362
1,494,536 2011
THE GAME WINNER VS
SOCIAL
THE SOCIAL WINNER
UK MAY HAVE WORKED HARD C H A M PS
ON THE COURTS BUT KU WON
OUR SOCIAL MEDIA HEARTS! uk
CHAMPIONSHIP GAME
CONVERSATIONS
ku CH AMP
S
UK 16,299 67 APR
KU 35,042 59
02
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