Lush International is a leading wholesaler of human hair extensions. They offer a wide range of high quality human hair products to salons, retailers, and individuals around the world. Their marketing campaign has a $250 budget to generate sales inquiries through paid search advertising over 3 weeks, with goals of 125 clicks at a $2 cost per click and a 4% conversion rate.

1. Y O U R H A I R B E A U T Y , O U R D U T Y !

2. Lush International is pioneer in human hair extension services. We are No. 1
wholesaler of
human hair. Our hair extensions can enhance your personality. We offer
wholesale human hair
extensions to salons, retailers and private individuals. Reputed stylists
around the world use our
products. Our products are wowed for its perfection, vibrant shades, range,
texture and style.
About Us
Our target audience are women from age
group of 18 to 50.
Our competitors can be companies like Halo Hair Extensions and
Klix Hair Extensions.

3. Our budget for the campaign is $250
The average CPC Goal is $2 based on the keywords we shortlisted
We expect 125 clicks based on our budget
CTR goal is shortlist on 1% since the lush international is purely into B2B website
based only for inquiry and bulk orders. It’s not a commerce portal or B2C sales.
CTR goal is shortlist on 1% since the lush international is purely into B2B website
based only for inquiry and bulk orders. It’s not a commerce portal or b2c sales.
Impression Goals 7500
We yield 2500 Impression Goals.
Conversion Goals - 4%
ROI based on :-
Variable cost - $20
Average cost - $50
CPC - $2

4. Number of clicks- $125
Based on 1% conversion rate is 18% (ROI)
Based on 1.5% conversion rate is 54% (ROI)
Based on 2% ROI is 90%
Online sales enquiries
Week 1 (30%)
Week 2 (30%)
Week 3 (40%)
Total Budget $250
Assumptions for the budget: Since it is our very first live campaign, we would
like to start with spending about 30% of the budget in week 1 and 2 respectively
as an trial and error phase which will help us determine which ads really help
us to generate more leads and accordingly spend the major budget in week 3.

6. Ad Examples

7. Ad Extension

8. Bidding
Screenshot

9. Budgeting Plan

10. We will concentrate on Automatic Cost Per Click (CPC)
We will Enhanced Cost Per Click (CPC)
We will bid For Sales, Not Conversions
We will bid On Branded Keywords
Dynamic Keyword
Search - Remy Hair extension, curly Hair extensions,
Brazilian hair extensions, straight hair extensions.
Dynamic Keyword – Hair extensions.
Keyword bidding strategies

11. Number of campaigns – One
Campaign types-
Sales
Increase purchase frequency.
Establish criteria for success.
Focus for campaign -
Bulk inquiry for sales
Monitoring and engaging customers.
Geo – targeting - Worldwide

12. Display ads 1

13. Display ads 2

14. THANK YOU