product component model and cultural preference

2. •Repair and maintenance
•Instructions
•Installation
•Warranties
•Deliveries
•Availability of spare parts

3. A consumer has the option of
company service as well as a
score of competitive service
retailers ready to repair and
maintain anything from
automobiles to lawn movers.

4. Instruction
on Product
Literacy
Rate
Educational
Level

5. Consumers in rural Africa had
trouble understanding that
Vaseline intensive lotion is
absorbed into the skin.
Absorbed
Soaks
Into

6. • Japanese users
appreciate the generous use
of graphics in user
Manuals.
• Japanese manuals often
Include an
Illustration with each
procedural step.
•It includes cartoons graphics to convey
concepts.
• Graphics sought to give readers a good
impression and did not necessarily
relate to the text.
•American users perform tasks
better when procedures
are accompanied by
illustrations.
•American manuals include
fewer illustrations with procedural
steps.
•Few American manuals do so.
•American subjects, found difficult to
comprehend the relationship between
the text and graphics.

7. In US most electrical plugs,
the prongs are rectangular
in shape
In Europe most electrical
plugs, the prongs are
cylindrical in shape
If the image of the plug does not
display the correct shape of the
prongs then individuals from another
culture might consider that image non-
credible and any related information
might be ignored.