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Ppc restart boj s atribucí při desítkách tisíc objednávek měsíčně
1.
Ahoj! Radek Hudák Slevomat, Rahu.cz,
Google Partners Trainer
2.
Boj s atribucí
při desítkách tisíc objednávek měsíčně
3.
Zpátky na stromy Kde
je vlastně problém? 1
4.
139,635
5.
Jak se ti
lidi chovají? Čas Délka 1 - 3 40 % 20 % 3 - 10 20 % 50 % 11+ 40 % 30 %
6.
Mobil problém na
druhou 40 % mobilní traffic Place your screenshot here
7.
Víkendový pobyt Dovolená s
dětmi Dovolená v ČR Dovolená Krkonoše Hotel Adam Wellness Krknoše
8.
Optimalizaci ke ztrátě ŠPATNÉ PNO
ÚPRAVA ZTRÁTA
9.
Jak se to
stane?
10.
Slezme ze stromů Návod
pro vás? 2
11.
Optimalizaci k zisku SEGMENTACE PNO
ÚPRAVA
12.
Segmentace KANÁL FÁZE NÁKUPU
13.
Segmentace Typ dotazu PNO Obecně
Dovolená v Česku 15 Typ/Kategorie Wellness Krkonoše 10 Nabídka Hotel Adam 5
14.
PNO Jak na to? Casual
Impact Jiný atribuční model
15.
Hotel Adam Dovolená v Česku Jak
na to? Hotel Adam Hotel Adam Dovolená v Česku
16.
Test - regionální (casual
impact) Počet objednávek PNO Region 1 740 12 Region 2 1220 12 Region 3 910 13
17.
Kde to dále
použít Mobilní bidy Display kampaně Video
18.
Data-driven Není to levné Náročné
na čistotu dat Strach
19.
Vlastní řešení Co zvolit Analytics
360 Speciál. nástroj DoubleClick
20.
21.
22.
23.
24.
Co dál API MARŽE NÁKLADY NA SPRÁVU
25.
Díky! Dotazy? ◇ radekhudak@gmail.com ◇ @hudinx ◇
rahu.cz
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