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Cv of rad kris - Creative/Art Director
1. M. RADHAKRISHNAN (RK)
Mobile: +91 โ 860 66 777 55 ~ E-Mail: creativedirad@gmail.com
Seeking middle / senior level assignments in Creative Designing / Art Direction with an
organisation of high repute in Advertising industry
Creative Strategy / Brand Implementation / Typography / Ad-campaigns / Client Relationship Management / Liaison /
Concept Development / Illustrations / Team Management / Art Direction / Packaging Design /Production Management
๏ผ Leader in concept and strategy development for complex design excels at motivating and inspiring teams to deliver superb
creative work under tight deadlines.
Career โ At a Glance
โข Accomplished Creative Professional with more than 30 years of experience in advertising agencies (Big & medium),
specialised in Art Direction, Designing, Finalizing and Team Management
โข A comprehensive professional with a proactive attitude, capable of thinking in and out-of-the-box, generating new design
solutions and ideas; possess an extensive working knowledge of Photoshop, Illustrator, Indesign , Quark x-press & Coral draw
on MAC & PC environment
โข Effective as both a leader and as part of a team, reputed for diligence, follow-through and dedication to quality outcomes;
recognized professionalism in handling each step of an ad campaign's process to give creative direction, work on schedule and
meet client's advertising expectations
Executive Skills
๏ช Translating abstract concepts, theories & methodologies into user-friendly branding solutions that clearly support business
needs and enhance revenue generation
๏ช Developing & implementing programs as well as strategies to promote the brand positioning through delivery of high impact
brand communication; capable of single-handedly managing project engagements
๏ช Ability to analyse, interpret & simplify the information along with clearly communicating the information to the target audience.
๏ช Leveraging comprehensive understanding of advertising practices to contribute to campaign development and customer
retention strategies.
๏ช Directing productive cross-functional teams using interactive and motivational leadership that spurs people to willingly give
100% effort and loyalty.
Occupational Scan
Feb 2009-Dec 2013 with Ideascape Marketing Communications (Saif Zone), Sharjah as Creative
Director
Key Result Areas:
Strategic Management
โ Conceptualising and implementing strategies for establishment of corporate/group goals in pre-designated parameters.
โ Setting up new production control room with latest technologies; spearheading operations entailing quality & content as well as
coordination with pre- and post-production teams.
โ Playing mentoring role for young recruits, handholding them during incubation period.
Program Execution
โ Co-ordinating the production of projects including: the close liaison with internal and external teams, managing project
progression, preparing project deadlines and ensuring smooth project flows.
2. โข Responsible for creating ad-campaigns from concept to execution; interfacing with Company director, copywriter and account
director to collate requirements
Relationship Management
โข Delivering presentations and creating advertising materials and graphics for clients; administering all aspects of designing with
additional responsibility for graphic design of marketing materials including advertising campaigns
Previous Assignments
Marโ 2006 โ Decโ 2008 with React Advertising (Abu Dhabi), as Associate Creative Director
Highlights:
โข Entrusted with the responsibility for creating ad campaigns right from concept development till execution.
โข Supervised the quality of entire jobs produced in the creative department while working closely with copywriter
โข and account director.
โข Rendered prolific creative support to two major bank accounts, developed and created presentations, advertising materials
and graphics for clients
Augโ 97- Febโ 2006 with House of Marketing Advertising, Dubai as Sr Art Director
Highlights:
โข Coordinated with Company Directors, and employees to ascertain graphic requirements, and produced design accordingly
โข Liaised with printers, photographers and freelancers regarding back-end production.
Marโ 92 โ Marโ 96 with Memac Ogilvy as Visualiser / Illustrator
Highlights:
โข Played a key role in making story boards & illustrations/Finishing designs and final artwork / Retouching and manipulating
images etcโฆ
Janโ 88 โ Decโ 91 with Arab Advertising Agency (IDC, Al Hayaat Holdings, Bahrain),as Visualizer
Highlights:
โข Joined as Graphic designer and later promoted as Visualizer; proactively worked in conceptualizing and executing jobs with
high quality.
Mayโ 84 โ Novโ 88 with Maa Communications, (WPP) Bangalore India, as Finishing Artist
Highlights:
โข Merit of receiving โOutstanding Performanceโ award of employment acknowledging lasting company contributions for
establishing comprehensive design finishing including Air brush techniques.
CLIENTS HANDLED ACROSS THE TENURE
โข Canara Bank
โข Barclays Bank
โข Dubai Bank
โข Abu-Dhabi Islamic Bank
โข Burooj Properties
โข Brooke Bond Tea India
โข HMT Watches India
โข TTK Group, India
โข Kissan Jam
โข Millennium Hotel,Sharjah
โข SKM Air-conditioning Equipment
โข Popeyes
โข Iomega
โข Nabeel Perfumes
โข Holiday Inn, Bahrain
3. โข Bahrain Telecommunication Co.
โข BALCO Aluminium, Bahrain
โข Furby Toys
โข Welcare Hospital
โข Ajman University
โข Fitness Planet
โข Pharmaserve
โข Al Fardan Exchange
โข DTK Computer
โข Al-Mansour Jewellers
โข Business Channel
โข Locman Watches
โข Ducab Cables
โข Health Care City
Academic Credentials
โข Diploma in Commercial Designing , India from Deseeya Computer Saksharatha Mission, India in 2005
โข Computer Graphics on Mac platform from Al Razi Cultural Institute, Sharjah, U.A.E. in 1994
โข BFA from Ken School of Art, Bangalore, India in 1984
โข BA from Calicut University, India in 1981
IT SKILLS: Well versed with software and commercial print finishing techniques
4. Date of Birth : 29
th
November, 1962
Present Address : Guruvayur, Trichur Dt, Kerala
Languages Known : English, Hindi, Kannada, Tamil and Malayalam
Nationality : Indian
Marital Status : Married
No. of Dependents : Three
Passport No. : K 6390205; Date of Expiry 29/5/2022
License Details : Indian Driving Licence/UAE Driving License
Location Preference : Any South Indian States,
๏ผ Holds the distinction of conducting various Drawing & Painting Exhibitions in India at Sistas Art Gallery, Bangalore and
Lalitha Kala Academy, Trichur.
Personal Details