Research for music genres- By Rachel Thompson

1. Research for Music Genre we
may consider using , for our
Music Video Campaign
By Rachel Thompson

2. RHYTHM AND BLUES MUSIC (R&B)
Expert Insight
• According to Piero Scaruffi, author of A Brief History of Popular Music, rhythm & blues music
"changed the profile of the audience" as it eventually became immensely popular among people
of all ethnic backgrounds, rather than among black people only.
• Scaruffi also suggests that R&B music was emancipated from the "clichés of blues and jazz
music," and paved the way for many other, future musical genres like rock n' roll
Type
• In his chapter on rhythm & blues, Scaruffi outlines the specific kinds of R&B music to
come out of various U.S. cities at the inception of the genre. New York saxophonist Louis
Jordan established "jump blues," and while "sophisticated blues" originated in Los
Angeles, Chicago artists like Muddy Waters (originally from Mississippi) represented a
more aggressive kind of R&B.
• Female artists like Dinah Washington, whose roots were in gospel music, began to
emerge as "roaring divas" who offered a new take on vocally-driven R&B music.

3. RHYTHM AND BLUES MUSIC (R&B)
• R&B audiences are usually teenagers and young adults between the ages of 13 to 25 and are mostly females. This could be
due to the explicit lyrics, artists, music and how the music videos are shot and what they contain within them.
• Females are usually targeted by R&B artists because they stereo typically write songs about love, being in love and
heartbreak these type of songs will appeal to teenage girls and young adults as it usually relates to them. Fast R&B songs
usually will attract to women as they involve fashion and synergy within the narrative or theme.
•
Male R&B artists usually target a female audience because the male artists are portrayed in a sexual way through their
lyrics and nudity. The female audience will find this attractive and appealing because they will be physically attracted to
the artist.
• However the male audience will be attracted to the jewellery worn, cars, cash/wealth, fashion and women in minimal
clothing.

4. R&B ARTISTS

5. Popular music (Pop)
• characteristics of pop music include an aim of appealing to a general audience, rather than to a particular
sub-culture or ideology, and an emphasis on craftsmanship rather than formal "artistic" qualities.
• Music scholar Timothy Warner said it typically has an emphasis on recording, production, and technology,
rather than live performance; a tendency to reflect existing trends rather than progressive developments;
and aims to encourage dancing or uses dance-oriented rhythms
• Throughout its development, pop music has absorbed influences from most other genres of popular music.
Early pop music drew on the sentimental ballad for its form, gained its use of vocal harmonies
from gospel and soul music
instrumentation from jazz, country, and rock music, orchestration from classical music, tempo from dance
music, backing from electronic music, rhythmic elements from hip-hop music, and has recently appropriated
spoken passages from rap.

6. Popular music (Pop)
WHAT STYLES OF POPULAR MUSIC ARE THERE?
• The main form of popular music is pop itself. Pop bands usually have singers, guitarists, keyboard
players, and percussists. Rock music has a heavier sound and is guitar-led. Reggae from Jamaica,
country from the US, and national folk music, such as rai from Algeria, are also popular around
the world.
THE CHARTS
• The charts measure the popularity of a record by the number of copies it has sold in a given
period, usually a week. Most pop musicians dream of reaching number one. Charts show top
sellers, highest new entries, fastest climbers, and records on the way down.

7. Pop Artists

8. Singer-Songwriters
• Singer-songwriters are musicians who write, compose and perform their own musical material
including lyrics and melodies.
• As opposed to contemporary pop music singers who write or co-write their own songsthe term
singer-songwriter describes a distinct form of artistry, closely associated with the folk-acoustic
tradition.
• Singer-songwriters often provide the sole accompaniment to an entire composition or song,
typically using a guitar or piano; both the compositions and the arrangements are written
primarily as solo vehicles, with the material angled toward topical issues—sometimes political,
sometimes introspective, sensitive, romantic, and confessional.

9. Singer-Songwriters
• Such an artist performs the roles of composer, lyricist, vocalist, instrumentalist, and often self-
manager.
• Singer-songwriters' lyrics are personal, but veiled by elaborate metaphors and vague imagery, and
their creative concern was to place emphasis on the song rather than their performance of it.
• Most records by such artists have a similarly straightforward and spare sound that placed
emphasis on the song itself.

10. Singer-Songwriter
Artists