Use data analytics on your content views to improve your user engagement and satisfaction!

1. Bring Your Content Into
Focus Using Data Driven
Analytics
Rachel Walters
Tim Esposito

2. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
About Us
Rachel Walters
Manager – Documentation and Content Strategy
Oracle Warehouse Management Cloud
linkedin.com/in/rachelwaltersprofile
Tim Esposito
Manager - Logistics Documentation
Oracle Transportation Management
STC President
https://www.linkedin.com/in/timothyesposito/

3. Fun Facts
• My husband and I have 2 “dog-children” (Boston
terriers)
• We enjoy outdoor activities! Including snow skiing.
• I enjoy hiking with my family.
• I also enjoy playing tabletop games with my family
and friends.
Copyright © 2023, Oracle and/or its affiliates. All rights reserved.

4. The Problem – Our Challenges
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5. Large Complex
Organization
Startup with
limited existing
documentation
Ongoing
documentation
requests
5
Lots of Content Needed- Limited Time Per Release

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How Do We Prioritize Content?
• Where do we begin • How to gain better insight
into this problem

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Standardization of Content Structure
HEADER
NAVIGATION
SIDEBAR
ARTICLE
ARTICLE
FOOTER
MAIN CONTENT
<header> </header>
<nav> </nav>
<aside> </aside>
<section> </section>
<article> </article>
<footer> </footer>

8. “KNOWLEDGE IS POWER” – Sir Francis Bacon
Oracle has an existing Data Analytics
tool called “Help Center Analytics”
This online tool generates data using
Adobe Analytics

9. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
“Knowledge is
Polls” –
Kevin Bacon
*Not really
Poll – Which Industry are you publishing in?

10. Data Analysis Our Journey (So Far)
Oracle Warehouse Management
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Our Data Analysis Plan
• Run reports in Oracle Analytics
two weeks before each “Go
Live”
• Use data to help during
planning to determine content
customers are accessing the
most
• Manage each release backlog
on Confluence

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Our Data Analysis Plan

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Our Data Analysis Plan

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Our Data Analysis Plan

15. Our Data Analysis Plan
Current Future
• Run regular reports in Oracle Help
Center Analytics
• Adjust backlog,
existing documentation, and site
navigation accordingly
• Work with development team to query
data of which parts of the product
customers are using most frequently
• Review comments from Help Center
analytics and consider during backlog
prioritization
• Adjust backlog, existing
documentation, and site navigation
accordingly

16. Help Center Analytics – Video Simulation (creator Ayushi Jha)

17. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Data Analysis Our Journey (So Far)
Oracle Transportation Management

18. Online
Library
• Guides
My Oracle
Support
• Information
Center
Copyright © 2020, Oracle and/or its affiliates | Confidential: Internal/Restricted/Highly Restricted
18
Transportation Management Data Analysis

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Online Library

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Online Help – Move to the Library

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Centralized Online Help – Data Analysis

22. My Oracle Support (MOS)
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23. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
MOS Most Viewed Topics – Trailing 12 Months vs. Quarterly
Doc Title # Total Hits # Customer
Hits
Oracle Transportation and Global Trade Management
Documentation and Training Resources
4621 3282
Information Center: Oracle Transportation Management 3228 2122
Sample Integration with Transportation and Global Trade
Management (OTM/GTM) Using OIC
1794 1229
Oracle Transportation and Global Trade Management Release
6.5.x Installation Notes and Updates
1348 961
An Understanding of the Cloud P2T Refresh Process and What to
Check Before the Refresh Process is Started
1309 939
Oracle Transportation and Global Trade Management Cloud
Update Bundle Documents for 22
1636 853
GoldenGate Deployment for Oracle Transportation and Global
Trade Management Cloud (OTM)
1861 771
How To Use OTM Rest API to Query and Post Data 969 754

24. Prioritizing Backlog
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25. Meet with customer
support team
Most Frequently
Accessed Topics
Documentation
Bugs
Backlog Prioritization - Considerations

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Prioritizing Topics Based on Views
Rank Topic Page Views
1 Wave Load Balancing Flow 198
2 Receiving 124
3 Purchase Orders (PO) 113
4 Location for Induction 97
5 Executing Cycle Count Task
Templates
84
6 Item Master 68
7 MHE System Configuration 60
8 View Lot Numbers 47
9 IB Shipment UI 44
10 Creating Items Manually 42
11 Password Requirements /
Expiration
36
12 Cycle Count 35
13 Creating Users 34
• Numbers bring insight and more
clarity to project planning
• Specific data also helps save time
during planning

27. Analysis Examples
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28. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Data Analysis Delivers Value to Your Teams and Users
2022
Total Views =119,324
• Demonstrate growth to your leadership
and teams by showing data over time
• You can also point out trends based on
obvious changes in the data
• For example, the largest peak here
correlates with a specific product
release in July

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Help Center – Year Over Year Comparison
21D Views 22D Views
Total External Internal
3584 1905 1679
Total External Internal
4803 3800 1003
Increase: 134%
22D Release Date: Oct 14, 2022
First Cohort: Nov 2022

30. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Help Center – Growth Over Time
635
2522
4896
0
1000
2000
3000
4000
5000
6000
April-20 April-21 April-22
Documentation Growth

31. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Poll – Where do you publish your content?
A.On a public website
B. On an internal site
C. Both public and internal

32. Driving Traffic to Portals
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33. Link Navigation – Online Help Button

34. Link Navigation – Get Started Link

35. Link Navigation – Internal and External Portals

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Poll – What format do you publish in?
A.Html
B. .pdf
C. How to Videos
D.Other
E. All of the Above

37. Tools
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38. Copyright © 2023, Oracle and/or its affiliates. All rights reserved.
Website Analytics Tools
Google Analytics – free and paid version
Adobe Analytics - generally used for
larger companies
Google Analytics Alternatives

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Training Resources
Adobe Analytics versus Google
Analytics
Adobe Analytics Training
Google Analytics for Beginners
Track PDF Views in Google Analytics

40. Q&A

41. Today’s Session Survey: Today’s slides:
Email me: rwilderinga@gmail.com
Connect with us on Linkedin:
linkedin.com/in/rachelwaltersprofile
https://www.linkedin.com/in/timothyesposito/