A short presentation on how Narendra Modi used various social media platforms to engage with people. This led him to get an edge over others in influencing people digitally.
It's a great marketing topic to ideate and research on by marketers, as to how to connect with a consumer.
2. Introduction
• Narendra Modi, India’s prime minister
along with his party has brought in a
digital wave even before others in the
political field.
• He cut through regular politics by
taking it to the social media platforms,
making him and his party omnipresent
in this arena.
• They are the “First movers in digital
media” thus providing a great
understanding in the marketing field
3. Key Inputs
• Goal: - Branding around Modi’s personal branding.
• Target Market: - First time voters
: - Repeated voters
: - Influencers/ Community Leaders
• Digital channels: - Facebook, WhatsApp, Instagram,
LinkedIn, YouTube, Twitter.
4. Strategies to
create the
Modi brand
CRORES ALLOCATED ON
DIGITAL BUDGETS
MAKING A DIGITAL
MANAGEMENT SYSTEM
ON FACEBOOK
SENTIMENT ANALYSIS
THROUGH FACEBOOK
FACEBOOK PAGES FOR
EVERY TYPE OF VOTER
MONETIZATION OF LIKES
ON POSTS
BUZZ MARKETING, THE
HYPE BEFORE ANY
EVENT
OTHER STRATEGIES INCLUDE
CLICKBAIT, INSTANT
ARTICLES, INSTAGRAM
STORIES, USAGE OF
HASHTAGS TO EVALUATE
RESPONSE
5. Regulations
• Facebook regulating its posts and pages
influencing or misleading people to a greater
extent.
• Pulling down various accounts for fake news,
stringent actions against misleading
advertisement.
• Election Commissioner now shifting its focus
largely to digital platforms for any discrepancy or
information regarding politics.
• Unsteady income for page owners favoring
political parties as the party can publicly disown
them anytime.
6. Conclusion
This helped Modi and his party to win the 2014
election making Modi the prime minister.
Other parties jumping late in this bandwagon helped
BJP get an edge over them, with regulation now
coming into picture.
Also, through his omnipresence on every digital
platform this election seems to be in his favour
digitally.
