The entrepreneurial journey is never certain and we must pivot fast in hope to move in the right direction. Join Rachel Magario as she shares ways to “listen” to your customer’s needs when you cannot see through the blind spots. These insights will help you to make informed decisions before you pivot, learn how to create a better customer experience, and create a little edge between you and the competition.
1. How To See Through Your
Business’s Blind Spots
By: Rachel Magario “Blind Visioneer”
2. Rachel Magario
• First Totally Blind
Interaction Designer
AUX Strategist
• Masters in Business
Administration
• WP Evangelist
• Business Design
Consultant
3. Make Me A Sandwich
• Turkey
• Mayo
• Bread
• Lettuce
• Tomato
• Cheese
• Onion
4. Product Failure Rate
• Myth 80%
• According to Crawford C. Merle, 35% products
fail to deliver a significant return.
• In the article, “Identifying Industrial New
Product Success,” R. G. Cooper estimates the
product failure at 48%.
Source: http://community.uservoice.com/blog/why-products-fail/
7. Subway Customer Experiences
Customer Group 1: Pregnant Woman and Husband (35-40ish)-
Overweight but not Obese. Both worried about healthcare, man
saves seats while waiting in line. Pour ice out before throwing
cups away. They kiss as they walk to the door to leave.
8. Subway Customer Experiences
Customer Group 2: 1 Californian male with 2 male friends,
thin/athletic build, college students. Order food, sit down to eat.
One is heartbroken, the others were making fun of him loudly for
crying at a party. Refill drinks before leaving.
9. Subway Customer Experiences
Customer Group 3: Old man (60ish), wiped feet before entering,
asked staff to describe the menu. Orders food and leaves.
28. Thank You
Follow me on social media @rachelmagario
Visit me at www.rachelmagario.com/xd
Email me at rachel@rachelmagario.com
Special thanks to Cozette Kosary for helping with graphics and defining Subway Experience.
www.cozettekosary.com
Hinweis der Redaktion
Image of Rachel with Jarvis and Nettie on porch
Image of Turkey Sandwich
Entice, Entrance, Engage, Exit, Extend find image
Subway Experience:
Park the Car
Enter Subway
Hello Welcome to Subway. Order when ready
What Type of bread would you like?
Do you want a 6inch or footlong?
What kind of sandwich do you want?
Do you want cheese?
Toasted?
What vegetables do you want?
Any Sauce or salt and pepper?
How does it look?
Would you like to make it a meal and add chips and a drink?
Bottle or Fountain drink?
Bagged to go.
Grab chips and drink if ordered
Decided to sit down and eat or leave.
Exit subway.
Get in car and drive off.
Image of drive thru
Image of subway
Image of man teaching kids to cook
Image of black and blue or white and gold dress
Image of ear, hand, mouth, nose
Image of ear and two bats hanging in tree
Image of Richard’s AEIOU Diagram with Environment and Customer outside the understanding circle
Image of Richard’s AEIOU Diagram with Developer outside of understanding
Image of man staring at the ground while lady is pointing and talking