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All content is property of SOC and may not be used without written permission A Guest Lecture Presented During Rabelani Dagada's Technology & Information Management Class in the Wits Business School, 10 March 2011
WBS online marketing and communication presentation Marketing your business  24 hours / 7 days a week  All content is property of SOC and may not be used without written permission
Stats! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Why do we always talk about Google? ,[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Some User stats
The Internet   ,[object Object],All content is property of SOC and may not be used without written permission
The World Wide Web   ,[object Object],[object Object],All content is property of SOC and may not be used without written permission
The Internet
 
IP addresses and  URL etc.   ,[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Domain registration and Hosting ,[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Website design ,[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
An example of a great website
A website then….
A website now….
Great!! Now you have a website All content is property of SOC and may not be used without written permission
But how do you get people to it? All content is property of SOC and may not be used without written permission
Emarketing tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Google’s New Layout All content is property of SOC and may not be used without written permission
Search Engine Optimisation   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
How does SEO work   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
SEO
The Internet  ,[object Object]
The importance of Blogs   ,[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Pay Per Click ,[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
SEO
Pay per Impression ,[object Object],All content is property of SOC and may not be used without written permission
Pay Per Lead ,[object Object],All content is property of SOC and may not be used without written permission
Pay Per Sale ,[object Object],All content is property of SOC and may not be used without written permission
The measurability of a Website ,[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Analytics
Affiliate marketing ,[object Object],All content is property of SOC and may not be used without written permission
AFFILIATE MARKETING (PPL) All content is property of SOC and may not be used without written permission
 
Social Networking All content is property of SOC and may not be used without written permission
What is social networking All content is property of SOC and may not be used without written permission
Social media in South Africa   ,[object Object],[object Object],All content is property of SOC and may not be used without written permission
Some Facebook Stats
Facebook ,[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Facebook timeline million All content is property of SOC and may not be used without written permission
Twitter   All content is property of SOC and may not be used without written permission
Twitter   All content is property of SOC and may not be used without written permission
Twitter Stats- SA ,[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
How to monetise social networking   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
In Summary   ,[object Object],[object Object],[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission
Questions All content is property of SOC and may not be used without written permission
THE END!  ,[object Object],[object Object],[object Object],All content is property of SOC and may not be used without written permission

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Rabelani dagada online marketing v3 slidesshare

  • 1. All content is property of SOC and may not be used without written permission A Guest Lecture Presented During Rabelani Dagada's Technology & Information Management Class in the Wits Business School, 10 March 2011
  • 2. WBS online marketing and communication presentation Marketing your business 24 hours / 7 days a week All content is property of SOC and may not be used without written permission
  • 3.
  • 4.
  • 6.
  • 7.
  • 9.  
  • 10.
  • 11.
  • 12.
  • 13. An example of a great website
  • 16. Great!! Now you have a website All content is property of SOC and may not be used without written permission
  • 17. But how do you get people to it? All content is property of SOC and may not be used without written permission
  • 18.
  • 19. Google’s New Layout All content is property of SOC and may not be used without written permission
  • 20.
  • 21.
  • 22.
  • 23. SEO
  • 24.
  • 25.
  • 26.
  • 27. SEO
  • 28.
  • 29.
  • 30.
  • 31.
  • 33.
  • 34. AFFILIATE MARKETING (PPL) All content is property of SOC and may not be used without written permission
  • 35.  
  • 36. Social Networking All content is property of SOC and may not be used without written permission
  • 37. What is social networking All content is property of SOC and may not be used without written permission
  • 38.
  • 40.
  • 41. Facebook timeline million All content is property of SOC and may not be used without written permission
  • 42. Twitter All content is property of SOC and may not be used without written permission
  • 43. Twitter All content is property of SOC and may not be used without written permission
  • 44.
  • 45.
  • 46.
  • 47. Questions All content is property of SOC and may not be used without written permission
  • 48.