15. What is Propaganda?
• Propaganda is designed to persuade
• Its purpose is to influence & manipulate your
opinions, emotions, attitudes, or behavior.
• It seeks to “guide your choice” by
exaggerating the truth & using hidden
messages
18. • Think of a catchy
slogan.
• The magazine ad
may include
drawings,
lettering,
pictures, logo,
symbols, etc.
• Please use an A3
Drawing Paper.
AD POSTER
21. • The lyrics of the
jingle should be
original.
However, you
may use existing
music for the
tune.
• One member will
sing the jingle
and record it, or
will sing it in
front of the class
on the day of the
presentation.
JINGLE
22.
23.
24. Come up with a 2-3 minute TV commercial
advertisement.
TV COMMERCIAL
27. Why do I have to learn
Persuasive Techniques?
• Save you lots of money.
• Assist you in making better decisions.
• Help you distinguish between fact and
opinion.
• Aid you in persuading others.
28. TESTIMONIAL
A public figure or
celebrity endorses an
idea, product, policy, or
a candidate.
If someone famous
uses this product,
believes this idea, or
supports this candidate,
so should we.
29.
30. GLITTERING
GENERALITY
A commonly admired virtue is
used; emotionally appealing
words that don’t make an
argument for the product; the
opposite of name calling, i.e.,
links a person, or idea, to a
positive symbol.
Examples: democracy,
patriotism, family, love, beauty
36. Bandwagon
Everybody is doing this.
If you want to fit in, you
need to “jump on the
bandwagon” and do it too.
The implication is that you
must JOIN in to FIT in.
37.
38. NAME
CALLING
It links a person, or
idea, to a negative
symbol.
Examples: pig, bum,
fascist, yuppie, terrorist
39.
40. CARD
STACKING
Making the best case
possible for one side and
the worst for the opposing
viewpoint.
Attempting to lead the
audience into accepting the
facts as a conclusion by
“stacking the cards against
the truth”