This document provides an overview of Amazon's business structure, traffic sources, competitors, and SEO processes. It describes Amazon's social media profiles, main competitors which include Google, Apple, and Facebook. It also outlines Amazon's organic and paid traffic sources, on-page and off-page optimization strategies, and recommendations to improve SEO and social media presence. Keywords in meta tags and headings are identified that could be optimized. The document concludes with noting Amazon's website could benefit from SEO improvements and strengthening its social media strategy.

4.  INTRODUCTION
 SOCIAL PROFILES AND POSTS
 MAIN COMPETITORS
 BUSINESS STRUCTURE
 OVERVIEW
 TRAFFIC SOURCES
 TRAFFIC SOURCES(ORGANIC)
 TRAFFIC SOURCES(PAID)
 META TAGS
 SEO PROCESS OF AMAZON COMPANY
 COMPETITORS ANALYSIS
 OFF PAGE OPTIMISATION
 ON PAGE OPTIMISATION
 BACKLINKS
 WEBSITE AUDIT
 SITE SPEED, PAGE SPEED
 SEM IMPLEMENATION
 SMO IMPLEMENTATION
 RECOMMENDATIONS
 BUDGET

5. Amazon.com, inc is an American multinational
technology company founded by Jeff Bozos in
July 5, 1994; 25 years ago in Bellevue,
Washington, US.
This Company based in Seattle, that focuses on
E-commerce, cloud computing, digital
streaming, and artificial intelligence. It is
considered one of the Big four technology
Companies along with
Google, Apple, and Facebook.

6. FACEBOOK
PAGE
FACEBOOK
POST

7. INSTAGRAM
PAGE
INSTAGRAM
POST

8. TWITTER
PAGE
TWITTER
POST

9. LINKDIN
PAGE
LINKDIN
POST

10. PINTEREST

11. MAIN COMPETATORS

12. BUSINESS STRUCTURE

13. OVERVIEW

14. TRAFFIC SOURCES

15. TRAFFIC SOURCES(ORGANIC&PAID)

16. META TAGS
Title:-Amazon.com: Online shopping for Electronics, Apparel, Computers, Books, DVDs &
more.
Meta description:-“Online shopping from the earth’s biggest selection of books,
magazines, music, DVDs, videos, Electronics, Computers, software, Apparel & Accessories,
Shops, Jewellery, Tools & hardware, house wares, furniture, sporting goods, beauty &
personal care, broadband & dsl, gourmet food & just about anything else.”
Keywords:-“Amazon, Amazon.com, Books, Online Shopping, Book Store, Magazine,
subscription, Music, CDs, DVDs, Videos, Electronics, Videos Games, Computers, cell
phones, Toys, Games, Apparel, Accessories, Shoes, Jewellery, Watches, Office Products,
Sports & Outdoors, Sporting Goods, Baby Products, Health, Personal care, Beauty, Home,
Garden, bed & Bath, Furniture, Tools, Hardware, Vacuums, Outdoors livings, Automotive.
.Parts, Pet Supplies, Broadband, DSL”

17. SEO PROCESS OF AMAZON COMPANY

18. COMPETITORS ANALYSIS

20. OFF PAGE OPTIMISATION
DIRECTORY
SUBMISSION

21. Social Book Marking

22. Classified Submission

23. Document Submission

24. Press Release

25. Back links

26. ON PAGE OPTIMISATION
• URL Optimization
• Meta Description
• Title Optimization
• Image Optimization
• Content Optimization
• Footer Optimization
• Meta robots
• Anchor linking
• H1 Tag Optimization
• Social share button

27. WEBSITE AUDIT

28. SITE SPEED
PAGE SPEED

29. SEM IMPLEMENATION

30. SEM IMPLEMENATION

31. SMO IMPLEMENTATION

32. RECOMMENDATIONS
Most common keywords are not appearing in one or more of the meta-tags above.
Primary keywords should appear in your meta-tags to help identify the topic of your
webpage to search engines.
Keyword(s) included in Title tag
Keyword(s) not included in Meta-Description tag
webpage does not contain any H1 headings. H1 headings help indicate the important topics
of your page to search engines.
While less important than good meta-titles and descriptions, H1 headings may still
help define the topic of your page to search engines.

33. 1. SEO improvement
Your page is not well optimized from an SEO perspective.
SEO optimization is important to ensure you can
maximize ranking potential and drive traffic to
your website from search engines.
2. Social Media improvement
You appear to have a weak social presence or level of social activity (or we
may just not be able to see your profiles!). Social activity is important for
customer communication, brand awareness and as a marketing channel to
bring visitors to your website

34. BUDGET

35. TO:-
KALYAN SIR,
SHANKAR SIR,
PRAVEEN SIR,
VINAY SIR.
BY:-
R PRUTHVI RAJ REDDY