This is the Portfolio of Armon Rostami's and includes personal graphic design solutions. The design work was for clients such as coca-cola amatil, nandos australia and the australian baha'i community.

2. Client
Coca-Cola Amatil.
Brief
Advertise the ‘Coca-Cola’ promotion within Nando’s store
through posters, mobiles / cards & instant win scratchies.
Background
‘Coca-Cola’ in conjunction with Nando’s created an instore
promotion in order to leverage on CCA sponsorship of the
Rugby League World Cup ‘08.
Results
Nando’s saw an increase in customers
purchasing meals (in order to obtain a
promotional scratch card) which
translated into a significant
increase in sales for CCA.

3. (Medium) Promotional mobile / card (Specs) Double sided 210 x 297mm, 250gsm semi-gloss, die cut
(Medium) Scratch card (3 versions)
(Specs) Double sided 54 x 89mm,
200gsm, spot scratch ink
(Medium) Promotional poster (Specs) A2, 200gsm sermi-gloss

4. Client
Coca-Cola Amatil.
Brief
Create a green presence for ‘Coca-Cola’ at the 2008 Brisbane EkkA.
This included banners, buntings, posters, point of sale, entry forms
& bin stickers encouraging recycling.
Background
The EkkA is a 10 day event which draws
500,000 Queenslanders.
Results
EkkA-goers embraced their inner greenie
this year by recycling over 85 bins full of
recyclable waste, a record thus far.

5. (Medium) ‘Coca-Cola’ point of sale, with magic 8’s (Medium) ‘Mount Franklin’ point of sale, with magic 8’s (Medium) ‘Goulburn Valley’ point of sale, with magic 8’s
(Specs) A3, 260gsm superwhite (Specs) A3, 260gsm superwhite (Specs) A3, 260gsm superwhite
(Product) Promotional banner (Specs) 6m wide, vinyl with eyelets
(Medium) Promotional bunting
(Medium) Promotional poster
(Specs) A2, 180gsm matte
(Specs) Double sided,
(Specs) Double sided,
130gsm matte, die cut
(Medium) Entry pad
200gsm matte

6. Client
Coca-Cola Amatil.
Brief
Art direct & design the spreads for the CCA Refresher magazine.
Background
The Refresher magazine is distributed to clients & staff of
‘Coca-Cola’, with the aim being to inform individuals about
what the company has been doing & its future plans.
Results
A new layout was designed which allowed
for articles & images to be seamlessly
interwoven, also the magazine was
broken up into 5 main categories.

7. (Medium) Internal magazine (Specs) A3 spreads, cover 200gsm satin, inside 130gsm satin, min. 14 spreads
(Medium) Internal magazine (Specs) A3 spreads, cover 200gsm satin, inside 130gsm satin, min. 14 spreads

8. Client
Coca-Cola Amatil.
Brief
Encourage participants at Goldpin (bowling alley) & Suncorp Stadium
(52,000 capacity world-class stadium) to consume ‘Coca-Cola’ via
promotions & messages.
Background
LCD displays at the bowling alley provide a platform
for promotional messages. During Rugby League
games all 25 food & beverage outlets, along with
the 34 bars acted as a venue to promote the
consumption of ‘Coke’.
Results
A strong presence, with a spike in
sales during the promotional period,
& the distribution of all 30,000
promotional products via sales.

9. (Medium) Call to action
(Specs) On screen display
(Medium) Promotional poster (Specs) A3, 260gsm superwhite
(Medium) Call to action wobbler
(Specs) 600mm x 325mm, plastic gloss, die cut
(Medium) Promotional message
(Specs) On screen display

10. Client
Chandlers.
Brief
Design promotional catalogues & in store point of sale for Chandlers.
Background
Chandlers is a electrical / white goods store with a reputation
for low prices & quality products.
Results
Eye catching covers were designed, creating a
hype about the products on the page.

11. (Medium) Catalogue covers (Medium) Price points
(Specs) A3 spreads, 115gsm gloss, (Specs) A4, A5 & A6, 100gsm bond
min. 4 spreads
(Medium) Promotional posters (Specs) A1, 300gsm semi-gloss

12. Client
Sleepy’s.
Brief
Design promotional catalogues, press ads & in store point of sale
for Sleepy’s.
Background
Sleepy’s is regarded as Australia’s experts in mattresses
opening their first store in early 2001, they have since
expanded with a total of 40 stores.
Results
The use of clean & strong typography with a
trade mark red background allowed for Sleepy’s
adverts to be easily identified by the consumer.
This as a result created brand recognition,
which is essential as Sleepy’s is a
relatively young company.

13. 2 spreads
(Medium) Catalogue covers
(Specs) A3 spreads, 100gsm gloss,
(Medium) Press ads (Medium) Promotional poster
(Specs) Various sizes & papers (Specs) A1, backlit

14. Client
BSR Group.
Brief
Design corporate literature, & generic templates for
the BSR Group.
Background
The BSR Group is a franchisor operating in the electrical
retail industry throughout Australia. The key focus of
the Group is providing general support to the
franchisees & informing them how to offer
more to customers.
Results
Keeping within the corporate colour
spectrum, clean designs were
created, expressing the theme
of progression.

15. (Medium) Corporate covers
(Specs) A4, 300gsm gloss, spot UV varnsih

16. Client
Malouf Group Pharmacies.
Brief
Design sale catalogues for the Group,
including in-store point of sale.
Background
Malouf Group Pharmacies was established in 1962
& have since provided the local community with
professional advice & service.
Results
Designed to look busy & keep the
consumers eye on the page, the
catalogues minimize their use
of white space.

17. (Medium) Sale catalogue
(Specs) A3+, 100gsm gloss,
8 pages
(Medium) Sale catalogue
(Specs) A3 spreads, 130gsm gloss,
min. 2 spreads

18. Client
Sultans Kitchen.
Brief
Design a fresh & clean take away menu for
distribution during summer & winter.
Background
Sultans Kitchen Indian restaurant opened its doors in
early May 1983, since then it has gained a reputation
for being Brisbane’s most acclaimed & awarded
Indian restaurant group.
Results
The new take away menu created a
significant increase in sales, with
the design reflecting the fresh
tastes found in the restaurant.

19. (Medium) Take away menu (Medium) Sit down menu
(Specs) Double sided A4, 115gsm gloss, single off-center fold (Specs) Double sided 290 x 290mm, 200gsm matte, laminate

20. Client
imall.
Brief
Design the brand identity, corporate literature,
packaging & press ads for imall.
Background
imall is an online content managment system
that allows retailers to put their store on
the web.
Results
A strong branded presence was created
with a family of software packages,
along with teaser press ads
introducing imall to
potential clients.

21. (Medium) Press ads
(Specs) Various sizes
(Medium) Letterhead
(Specs) A4, 100gsm bond
(Medium) Business card (Medium) Packaging
(Specs) 54 x 89mm, 220gsm silk, (Specs) 230gsm art board
spot UV varnish, die cut

22. Client
Miss Mafia.
Brief
Redesign the brand identity for Miss Mafia &
introduce a personal touch with the use of
the designers name.
Background
Miss Mafia is a couture boutique label, with a
niche following. Known for its modern style
with a touch of femininity.
Results
The Miss Mafia brand took on a strong
dominant look, balanced against the
softer use of typography for the
word Mafia. It captured the
essence of the brand with
its feminine flourishes.

23. (Medium) Point of sale
(Specs) A3, 260gsm semi-gloss, backed onto cardboard stands
(Medium) Swing tag
(Specs) 300gsm matte, spot UV varnish

24. Client
Australian Bahá’í Publishing.
Brief
Design an introductory booklet about
the Bahá’í Faith, including invites
to similar events.
Background
The Bahá’í Faith is an independent world
religion, whose purpose is to unite all
of mankind in one universal Cause
& one common Faith.
Results
With a light blue colour palette dominating
& the symbolic use of clouds, the peaceful
nature of the Bahá’í Faith was conveyed.

25. (Medium) Booklet (Specs) 190 x 190mm, cover 250gsm gloss, inside 130gsm matte, 52 pages
(Medium) Informative cards
(Specs) 54 x 89mm, 250gsm matte
(Medium) Invitation (Specs) Double sided DL, 260gsm semi-gloss, single fold

26. Client
Australian Bahá’í Publishing.
Brief
Brand the annual event Sounds Of The World,
this included invites & promotional posters.
Background
Sounds Of The World is an annual event which occurs
in Sydney, Wiloughby. Sponsored by the local city
council & the Bahá’í community.
Results
The dignity of the day, & quality of the
performances was portrayed through
an elegant design, with personal
invites being distributed to key
members of the public.

27. (Medium) Invitations
(Specs) DL, 220gsm gloss, single fold
(Medium) Promotional poster
(Specs) A3, 260gsm semi-gloss

28. Client
Australian Bahá’í Publishing.
Brief
Brand the Australian Bahá’í Conference 2009,
this included lanyards, name tags, general
merchandise & electronic signage.
Background
The Australian Bahá’í Conference was a unique
& historical event in the Bahá’í community
with over 5,000 in attendance, it was the
largest conference of its kind in the
Southern Hemisphere.
Results
An iconic brand identity was created,
which leveraged on the Sydney
Bahá’í temple & conveyed the
zeal, energy & movement
behind the Australian
Bahá’í community.

29. (Medium) Merchandise (Specs) 2 colour silk screen (Medium) Name tag & lanyard (Specs) 140 x 100mm, 250gsm matte

31. ARMon RoStAMi’S PeRSonAl PoRtfolio
call: +61 7 3102 9591 email: info@rostami.com.au
or visit our website: www.rostami.com.au