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First up watch the advert...
Watch it again...
In Psychology and marketing we know that our eye’s follow where the person in the ads eye’s look, that’s why it’s smart to get the person in your facebook ads to look at your text for instance or why your landing page should have someone on it looking at the action you want your prospect to take.
Here the confused.com advert tells you exactly where to look…. BOOBS!
Read More Here - http://roarlocal.com/confused-com-adverts/