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The New Gig Economy:
From Best Practices to Best Friends
June 2017
Benjamin Reid
CEO
@ElasticitiInc
The Gig Economy is Here
 While AirBnb and Uber are the poster-children the
concept remains the same:
Marketplace of resources and opportunities
On-demand, variable duration
In the Analytics World…
 Specialized skills needed
 Finite duration projects
 Budgetary constraints
 Experimental / cutting-edge initiatives
 Temporary understaffing (m/paternity leave)
Usually Areas of High Risk
 Aspirational project to advance company / career
 Defensive project to keep up with competition
 Critical area to maintain accuracy and velocity
 Get the most out of an investment (people / tech)
Five Disciplines for Success
Find the Fit
Commit to the
Engagement Mode
Stay Goal Oriented
Think Extensibility
Formalize
Communication
Find the
Fit
Find the Fit - Resource
Demonstrated, relevant experience
Project management style experience
Communication style and expectations
Find the Fit - Team
Think Hats vs bodies
Client Consultant
Data Engineering Roger Jing
Business Lead Sarah Rachel
Data Viz Jing
Math/Stats Sarah Jing
Project Sunil Harry
Account/Sponsor Denise Harry
Why? The right profile leads to:
 Quality of solution
 Quality of dialogue
 Velocity
 Maintainability
Worth getting right!
Commit to
the
Engagement
Mode
Agile vs Waterfall
 Set goals and work backward
 Specific deliverable vs. thematic and iterative
 Commit to the mode and the Project Management
approach
 Waterfall = BRUF
 Research, Plan, Ratify
 Agile = North Star
 Set shorter-term goals
 Seek elements that will provide valuable feedback
Beware common pitfalls
Illusory phases en route to working cadence
Set
Quantitative
Goals
Set Quantitative Goals
 If iterating an existing model, how much better should it be?
 How much time is allotted to achieve the goal?
 If creating new models, what should threshold performance
be?
 Data-integration projects should have their own tie-out
metrics
 Data changes, but you can document why
Think
Extensibility
Keep it Tidy
 Create modular code. Future generations will thank you
 Embrace functional coding best practices
 Document as you go, not at the end
 Refactoring is acceptable!
 Perform real-world simulations frequently
 Isolate and control for changes (environment, format,
parameters etc.)
Data Science Collaboration
Best Practices

 Create and share packages
 Use RMD to explain to end users
 Push functions to a separate file

 One task per script
 Isolate parameters in YAML files
Over
Communicate
Use Email Sparingly!
Prepare for Post-Launch Support
 Are the resources in place to support the
initiative post-launch?
 Do they have the skills or can they acquire them?
 How much knowledge transfer is needed (run vs iterate)?
 Do they have the time to pick it up?
 How much documentation is expected? And who will leverage it?
Why are we doing this again?
 Connect with sponsoring
executive at least quarterly
 Ensure their success criteria is
revalidated
 Deliver critical, candid updates
Case Study 1 – Large Broadcaster A
 Six Months to Initial Launch
 Team of six (3 client / 3 contract – all FT)
 Address gaps in content distribution data, normalize data
 Team – data engineers, data viz, PM, exec sponsor
 Mode – Agile, sort of, very collaborative
 Goals – Data accuracy was primary, velocity secondary
 Extensible – sacrificed for speed
 Comm – Daily/weekly/monthly. Very formal
Case Study 2 – Large Broadcaster B
 Four Months to Initial Launch
 Team of four (2 client / 2 contract – all PT)
 Create Big Data environment for improved analytics
 Team – data engineer, PM, exec sponsor
 Mode – Agile, sort of, moving to Waterfall
 Goals – Velocity was primary, data accuracy secondary
 Extensible – highly modular code and architecture
 Comm – Weekly/quarterly. Semi formal
Client A Client B
Contrasting Project Styles and Experiences
Thanks!
ben@elasticiti.com
www.elasticiti.com
347-276-3107
@ElasticitiInc

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1530 track2 reid

  • 1. The New Gig Economy: From Best Practices to Best Friends June 2017 Benjamin Reid CEO @ElasticitiInc
  • 2. The Gig Economy is Here  While AirBnb and Uber are the poster-children the concept remains the same: Marketplace of resources and opportunities On-demand, variable duration
  • 3. In the Analytics World…  Specialized skills needed  Finite duration projects  Budgetary constraints  Experimental / cutting-edge initiatives  Temporary understaffing (m/paternity leave)
  • 4. Usually Areas of High Risk  Aspirational project to advance company / career  Defensive project to keep up with competition  Critical area to maintain accuracy and velocity  Get the most out of an investment (people / tech)
  • 5. Five Disciplines for Success Find the Fit Commit to the Engagement Mode Stay Goal Oriented Think Extensibility Formalize Communication
  • 7. Find the Fit - Resource Demonstrated, relevant experience Project management style experience Communication style and expectations
  • 8. Find the Fit - Team Think Hats vs bodies Client Consultant Data Engineering Roger Jing Business Lead Sarah Rachel Data Viz Jing Math/Stats Sarah Jing Project Sunil Harry Account/Sponsor Denise Harry
  • 9. Why? The right profile leads to:  Quality of solution  Quality of dialogue  Velocity  Maintainability Worth getting right!
  • 11. Agile vs Waterfall  Set goals and work backward  Specific deliverable vs. thematic and iterative  Commit to the mode and the Project Management approach  Waterfall = BRUF  Research, Plan, Ratify  Agile = North Star  Set shorter-term goals  Seek elements that will provide valuable feedback
  • 12. Beware common pitfalls Illusory phases en route to working cadence
  • 14. Set Quantitative Goals  If iterating an existing model, how much better should it be?  How much time is allotted to achieve the goal?  If creating new models, what should threshold performance be?  Data-integration projects should have their own tie-out metrics  Data changes, but you can document why
  • 16. Keep it Tidy  Create modular code. Future generations will thank you  Embrace functional coding best practices  Document as you go, not at the end  Refactoring is acceptable!  Perform real-world simulations frequently  Isolate and control for changes (environment, format, parameters etc.)
  • 17. Data Science Collaboration Best Practices   Create and share packages  Use RMD to explain to end users  Push functions to a separate file   One task per script  Isolate parameters in YAML files
  • 20. Prepare for Post-Launch Support  Are the resources in place to support the initiative post-launch?  Do they have the skills or can they acquire them?  How much knowledge transfer is needed (run vs iterate)?  Do they have the time to pick it up?  How much documentation is expected? And who will leverage it?
  • 21. Why are we doing this again?  Connect with sponsoring executive at least quarterly  Ensure their success criteria is revalidated  Deliver critical, candid updates
  • 22. Case Study 1 – Large Broadcaster A  Six Months to Initial Launch  Team of six (3 client / 3 contract – all FT)  Address gaps in content distribution data, normalize data  Team – data engineers, data viz, PM, exec sponsor  Mode – Agile, sort of, very collaborative  Goals – Data accuracy was primary, velocity secondary  Extensible – sacrificed for speed  Comm – Daily/weekly/monthly. Very formal
  • 23. Case Study 2 – Large Broadcaster B  Four Months to Initial Launch  Team of four (2 client / 2 contract – all PT)  Create Big Data environment for improved analytics  Team – data engineer, PM, exec sponsor  Mode – Agile, sort of, moving to Waterfall  Goals – Velocity was primary, data accuracy secondary  Extensible – highly modular code and architecture  Comm – Weekly/quarterly. Semi formal
  • 24. Client A Client B Contrasting Project Styles and Experiences