1. Winning Tactics on
Property Marketing
A Guide by Property PR Consultancy
Beattie Communications

2. The Property Market
 The fallout from the global financial crisis of 2008 has greatly
affected the property market.
 Financial borrowings are far more difficult to attain and job
security (or lack thereof) has a significant bearing on the
demand to sell and buy property.
 Relaxing government regulations has made it easier for
individuals to develop their current homes, meaning they
have less desire to move property.
 The letting market is on the rise and first time buyers are few
and far between.
 All this creates significant challenges to those organisations
tasked with marketing and selling property.
 Fortunately there are a number of tactics you can undertake
to improve your chances of selling or letting your property.

3. Research the Best Agents
 Having the right agent is crucial in promoting and selling your property.
 In order to source the best agents it is imperative that you put in the
necessary research.
 Make sure that you gather all the appropriate information about each
potential agent. Find out how they operate, who they know, their experience
and track record.
 An agent will likely be the first person potential buyers meet and will be
tasked with presenting the property in its best light. With first impressions in
a property so important make sure that your agent makes the house as
welcoming and attractive as possible.
 Little things like turning on the heating and lighting can make the difference
in getting potential buyers to commit to their interest. A cold, dark and
uninviting flat is unlikely to attract a great deal of interest.
 Furthermore agents are often tasked with Property PR; attracting interest
and marketing your property to the general public.
 A lot of realtors, due to the number of properties they have on their books,
operate a generic marketing strategy often involving uninspiring email
marketing.
 If properties are not targeted and pitched to the right audience in line with
their property requirements then it can take months before a property is sold.
 Make sure your property marketing efforts are reaching the right people
otherwise it is a waste of you and your realtor’s time.

4. Offer Help in Refurbishment
 Another tactic for attracting buyers is the offer to help with
refurbishment or fittings in the property.
 Particularly attractive to commercial units, helping in cutting
the costs of preparing and fitting the property will help to
attract more buyers.
 Offer a discount on the sale price as a contribution to the
refurbishment costs.

5. Be Flexible in the Property Usage
 Offer more to the buyer by being flexible in the use of the
property.
 When sealing a commercial property consider the facilities
and amenities in the local area,
 You can target local businesses wanting to expand or make
businesses aware of an opportunity to provide a new shop or
service which is currently unavailable.

6. Offer Rent Breaks
 Offering rent free periods in the let are an age old tactic for
attracting interest in commercial property.
 Whilst obviously great for the tenant and three month’s rent
over 6 months is better than none, it is crucial that you vet all
the possible tenants scrupulously.
 This will avoid attracting people who want simply to take
advantage of the rent break and may struggle to pay the rent
after that time is over.
 Offering rent free periods may well attract organisations
looking for longer term tenancies.
 With the 10-15 year lease of a standard high street store you
can afford to offer a year rent free as you have guaranteed
income for a longer period of time.

7. Don’t Forget the Current Tenants
 Finally, make sure and not forget the buyer which may well
be right under your nose.
 The current tenants may be interested in buying the property.
 It will save a lot of time, money and hassle if they were
interested in buying so it is always worth asking just in case.