2. Marketing and advertising remains as dynamic and
inventive as ever.
At times when more and more people see eating out
as an unnecessary luxury, there are a number of new
and traditional Food PR and marketing strategies
available.
Food Marketing
3. If your restaurant isn’t online, it might as well not be
offline.
From social media to online reviews, videos and company
websites, the opportunities in today’s online environment
are almost endless.
Establish a strong social media presence through Facebook
and Twitter
Set up an attractive and search friendly website to entice
customers.
The growing rise of mobile search makes a mobile friendly
site crucial as well
Get Online
4. The menu is often the deciding factor in where to eat.
It is displayed outside your premises for passing trade
as well as prominently on your website.
Make sure your menu is attractive and stylish, and
that it is up to date.
Treat it as advertising space and really sell the
benefits of your food and your restaurant as a whole.
The menu is a reflection of your restaurant and its
quality so don’t cut corners.
Treat your Menu as an Advert
5. Entice customer back and establish a regular
customer base
Look after your regulars. Keep in contact and send
them regular messages and updates.
Not only will this boost your revenues but regular
happy customers will drive new business through
word of mouth by sharing their experiences with
friends and family.
Drive Relationship Marketing
6. Once customers are in the door try to increase their
food spend as much as possible.
Encourage staff to promote additional dishes, drinks
and desserts as a way to generate additional spend.
Up-Selling
7. Offer a delivery or takeaway service.
Many people seek the quality of food with the
convenience of home delivery or the less formal
means of takeaways.
Link your delivery service with your website and
attract a new wave of online business too.
Delivery and Takeaway
8. Develop a sizable email contact list
Set up effective email marketing campaigns including
sending out news, promotions and vouchers.
This works both in ensuring current and regular
customers are kept happy as well as attracting a
wider range of new business.
Email Marketing
9. In the modern world today, there is a groundswell of
interest in health conscious dining and
environmentally friendly practices.
Implement eco-friendly systems and not only will you
reduce costs and wastage but it also gives you an
angle to promote your company over the
competition.
Be Health and Eco Friendly
10. Competitions are a highly effective means to promote your
restaurant.
They always garner a lot of attention from the public and
press alike, and allow you to quickly build up your contact
database.
Events are also incredibly useful in ensuring repeat
business and driving people through the door.
Offer your restaurant out as a venue for a range of events
and activities including parties, live music, comedy,
community events and tastings.
Run Competitions and Events
