Ch 04 revising and proofreading business messages

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CHAPTER4
Revising and proofreading
Business Messages
The Writing Process
Improving content and
sentence structure
May involve adding,
cutting, and recasting.
Correcting grammar,
spelling, punctuation,
format, and mechanics
Proofreading
Revising
Memo Revised for Conciseness
Revising Business Messages
Revising business message includes avoiding-
Flabby expression rather using concise wording
1. Wordy prepositional 8. Jargon
2. Long lead-ins 9. Slang
3. Outdated Expressions 10. Clichés
4. Needless adverbs 11.Precise verbs
5. Fillers 12. Concrete nouns
6. Repetitious words 13. Vivid adjectives
7. Redundant words
Concise Wording
Flabby Expressions Concise wording
At a later date Later
At this point in time Now
Afford an opportunity Allow
Are of the opinion that Believe, think that
At the present time Now presently
Despite the fact that Though
Due to the fact that Because, since
Feel free to Please
Fully cognizant of Aware of
In addition to the above also
During the time While
Revise your messages to eliminate flabby expressions.
Avoid Wordy Prepositional Phrases
Replace wordy prepositional phrases with adverbs
whenever possible.
For example, in the normal course of events can
be written as normally and as general rule as
generally.
Wordy: MCI approached the merger in a careful manner.
Concise: MCI approached the merger carefully.
Limit Long Lead-Ins
Instead of this
This memo is to inform
you that all employees
meet today.
I am writing this letter
to say thanks to
everyone who voted.
Try this
All employees
meet today.
Thanks to
everyone who
voted.
Drop Unnecessary Fillers
Revise sentences to avoid fillers such as there
is/was and it is/was when used merely to take
up space.
Instead of this
There was only one
employees who should
be promoted.
It was Lisa and Jeff
who were honored.
Try this
Only one employee
should be promoted.
Lisa and Jeff were
honored.
Quick
Check
Revise the following sentences to avoid flabby
expressions, long lead-ins, and unnecessary
there is/it is fillers.
A new health benefit
plan is available for
employees.
This e-mail message is to
inform you that there is a
new health benefit plan
available for employees.
I would like to take this
opportunity to inform
everyone that in all
probability we expect to win
the contract.
We probably will
win the contract.
Quick
Check
Revise the following sentences to achieve
conciseness.
Two contracts are
also attached.
In addition to the above,
there are contracts that are
attached hereto.
Despite the fact that most
information is posted on the
company intranet, please
feel free to call whenever
necessary.
Although most
information is posted
on the company
intranet, please call
whenever necessary.
Remove Redundant Words
advance warning
close proximity
exactly identical
filled to capacity
final outcome
necessary requisite
new beginning
past history
refer back
serious danger
Avoid unnecessarily repetitious words. What
words could be omitted in these expressions?
Remove Redundant Words
advance warning
close proximity
exactly identical
filled to capacity
final outcome
necessary requisite
new beginning
past history
refer back
serious danger
Avoid unnecessarily repetitious words. What
words could be omitted in these expressions?
Dump Outdated Expressions
Trite and Outdated
as per your request
pursuant to your request
attached hereto
under separate cover
Modern
at your request
at your request
attached
separately
Jargon
Computer Jargon
queue
export
bandwidth
Alternative
list of documents waiting
to be printed
transfer data from one
program to another
Internet capacity
Avoid technical terms and special terminology
that readers would not recognize.
Is jargon ever permissible?
Slang
to “bag on”
clueless
turkey
chill/chill out
to tease, to nag, or to
complain
unaware, naïve
someone stupid or silly
relax
Avoid slang (informal expressions with
arbitrary or extravagantly changed meanings).
Clichés
Avoid clichés (overused expressions).
Substitute more precise words.
Instead of this
Last but not least, you
should keep your nose
to the grindstone.
We had reached the
end of our rope.
Try this
Finally, you should
work diligently.
We could go no
further.
Quick
Check
Finally, the attorney
referred to an
identical case.
Last but not least, the
attorney referred back to an
exactly identical case.
With a little advance
warning, we could have sold
out before our stocks tanked.
With warning, we
could have sold out
before our stocks hit
bottom.
Revise the following sentences to avoid
redundancies, trite business expressions,
jargon, and slang.
Ms. Miller, who is
straightforward,
demanded
completion by
January 1.
Ms. Miller, who shoots
straight from the shoulder,
demanded final completion
by January 1.
Revise the following sentences to avoid
redundancies, trite business expressions,
jargon, and slang.
As you requested, a
check for $150 is
enclosed.
Pursuant to your request,
enclosed please find a check
for $150.
Buried Verbs
Revise verbs that have been converted to nouns.
Look for words ending in
tion or ment. Could they
be more efficiently and
forcefully converted to verbs?
Tip
Instead of this
The manager came to
the realization that
telecommuting made
sense.
A job seeker must
make application
before May 1.
Try this
The manager
realized that
telecommuting
made sense.
A job seeker must
apply before
May 1.
Using Precise Verbs?
Instead of this
Once we have the
establishment of a
Web site, our
business will grow.
Please give serious
consideration to a
company intranet.
Try this
Once we
establish a Web
site, our business
will grow.
Please seriously
consider a
company intranet.
Buried Verbs
Control Exuberance
To sound credible, don’t overuse intensifiers such as
very, definitely, quite, completely, extremely, really,
actually, and totally
Excessive
The manager is actually
quite pleased with your
proposal because the
plan is definitely
workable.
Businesslike
The manager is
pleased with your
proposal because
the plan is workable.
Precise Words
Revise your writing to include precise words. Strive
for specific verbs, concrete nouns, and vivid
adjectives. Beware of unclear pronouns.
Unclear
The man asked
for a raise.
An employee
presented a
proposal.
More Precise
Jeff Jones asked for a 10
percent salary increase.
Kelly Keeler, production
manager, presented a plan
to stagger hours.
Precise Words
Revise your writing to include descriptive,
dynamic adjectives instead of overworked,
all-purpose ones.
Instead of this
They thought her
report was good.
She said she would
get in touch.
Try this
The management council
thought Erin’s report was
factual and well written.
Sheila said she would
send you an e-mail.
Quick
Check
The seller promised
to e-mail (telephone
or fax) you.
The seller said he definitely
would contact you.
We must give
encouragement to our team.
We must encourage
our team.
In the following sentences, unbury verbs and
control exuberance.
Moviegoers prefer
buttered popcorn.
Moviegoers actually show a
total preference for buttered
popcorn.
Please assess the
home’s value.
Please make an assessment
of the home’s value.
Ann suggested that
we hire Lee.
Ann made a suggestion that
we hire Lee.
In the following sentences, unbury verbs and
control exuberance.
Chapter 4, Slide 28Mary Ellen Guffey, Essentials of Business Communication, 8e
Designing Documents for
Readability
Employ white space.
 Headings
 Short paragraphs
 Ragged-right margins
Chapter 4, Slide 29Mary Ellen Guffey, Essentials of Business Communication, 8e
Choose appropriate typefaces.
Serif typefaces have small features at ends
of strokes. Useful for body text.
Times New Roman
Century
Georgia
Garamond
Designing Documents for
Readability
Chapter 4, Slide 30Mary Ellen Guffey, Essentials of Business Communication, 8e
Choose appropriate typefaces.
Sans serif typefaces are cleaner without
features. Useful for headings, signs, and
noncontinuous reading material.
Arial
Tahoma
Verdana
Calibri
Designing Documents for
Readability
Chapter 4, Slide 31Mary Ellen Guffey, Essentials of Business Communication, 8e
Designing Documents for
Readability
Use bulleted and numbered lists.
 Break up complex information into smaller
chunks.
 Use numbered lists for sequences.
 Use bulleted lists for items that don’t
require a certain order.
Chapter 4, Slide 32Mary Ellen Guffey, Essentials of Business Communication, 8e
Instead of this
To clean the printer, you
should do the following.
First, you should
disconnect the power
cord. Then you open the
front cover, and the
printer area should be
cleaned with a soft cloth.
Try this
To clean the printer, do
the following:
1. Disconnect the power
cord.
2. Open the front cover.
3. Clean the printer with
a soft cloth.
Designing Documents for
Readability
Use a numbered list for instructions.
Chapter 4, Slide 33Mary Ellen Guffey, Essentials of Business Communication, 8e
Instead of this
On April 3 we will be in
Toledo, and the speaker
is Troy Lee. On May 20
we will be in Detroit, and
the speaker is Sue Wu.
Try this
Date City Speaker
April 3 Toledo Troy Lee
May 20 Detroit Sue Wu
Designing Documents for
Readability
Organize information with column headings.
Chapter 4, Slide 34Mary Ellen Guffey, Essentials of Business Communication, 8e
Instead of this
Our team constantly tries
to achieve our goals,
customer service must be
improved, and our
production targets must
be met.
Try this
Our team constantly tries
to (a) achieve our goals,
(b) improve customer
service, and (c) hit our
production targets.
Designing Documents for
Readability
Use letters to list items within sentences.
Strive for parallelism.
Chapter 4, Slide 35Mary Ellen Guffey, Essentials of Business Communication, 8e
Instead of this
The next topic is
vacations. A new vacation
schedule will be available
on May 1.
To assist employees, we
will begin a flex schedule
in the fall.
Try this
Vacations. A new vacation
schedule will be available
on May 1.
Flextime. To assist
employees, we will begin a
flex schedule in the fall.
Designing Documents for
Readability
Use paragraph headings to improve
organization and readability.
Chapter 1, Slide 36Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 4, Slide 36Mary Ellen Guffey, Essentials of Business Communication, 8e
Quick
Check
The next training session
will demonstrate
• Creating podcasts
• Sharing multiple
programs
• Maintaining an Internet
directory.
In the next training
session, the trainer will
demonstrate how to
create podcasts, how to
share multiple
programs, and how to
maintain an Internet
directory.
Arrange the following in a concise, bulleted
vertical list.
Chapter 1, Slide 37Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 4, Slide 37Mary Ellen Guffey, Essentials of Business Communication, 8e
Quick
Check
You can prepare for
interviews by doing the
following:
• Study the job description.
• Itemize your most
strategic skills and
qualifications.
• Practice giving responses
in a mock interview.
In preparing for an employment
interview, you should begin by
studying the job description.
Itemizing your most strategic
skills and qualifications is also
important. Giving responses in
a mock interview is another
good practice technique. Last,
you should be prepared to ask
relevant questions.
Improve the readability of the following
instructions that will become part of a
student’s employment booklet.
What to Watch for
in Proofreading
• Spelling
• Grammar
• Punctuation
• Names and numbers
• Format
©ISTOCKPHOTO.COM/DMITRYSHIRONOSOV
Proofreading Marks
Ch 04 revising and proofreading business messages
How to Proofread
Complex Documents
• Allow adequate time.
• Print a copy, preferably double-spaced.
• Be prepared to find errors.
• Read once for meaning and once for
grammar/mechanics.
• Reduce your reading speed.
Chapter 4, Slide 42Mary Ellen Guffey, Essentials of Business Communication, 8e
For documents that must be perfect:
 Have someone read aloud the original
while someone else checks the printout.
 Spell names.
 Spell difficult words.
 Note capitalization.
 Note punctuation.
How to Proofread
Complex Documents
1 von 42

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Ch 04 revising and proofreading business messages

  • 3. Improving content and sentence structure May involve adding, cutting, and recasting. Correcting grammar, spelling, punctuation, format, and mechanics Proofreading Revising
  • 4. Memo Revised for Conciseness
  • 5. Revising Business Messages Revising business message includes avoiding- Flabby expression rather using concise wording 1. Wordy prepositional 8. Jargon 2. Long lead-ins 9. Slang 3. Outdated Expressions 10. Clichés 4. Needless adverbs 11.Precise verbs 5. Fillers 12. Concrete nouns 6. Repetitious words 13. Vivid adjectives 7. Redundant words
  • 6. Concise Wording Flabby Expressions Concise wording At a later date Later At this point in time Now Afford an opportunity Allow Are of the opinion that Believe, think that At the present time Now presently Despite the fact that Though Due to the fact that Because, since Feel free to Please Fully cognizant of Aware of In addition to the above also During the time While Revise your messages to eliminate flabby expressions.
  • 7. Avoid Wordy Prepositional Phrases Replace wordy prepositional phrases with adverbs whenever possible. For example, in the normal course of events can be written as normally and as general rule as generally. Wordy: MCI approached the merger in a careful manner. Concise: MCI approached the merger carefully.
  • 8. Limit Long Lead-Ins Instead of this This memo is to inform you that all employees meet today. I am writing this letter to say thanks to everyone who voted. Try this All employees meet today. Thanks to everyone who voted.
  • 9. Drop Unnecessary Fillers Revise sentences to avoid fillers such as there is/was and it is/was when used merely to take up space. Instead of this There was only one employees who should be promoted. It was Lisa and Jeff who were honored. Try this Only one employee should be promoted. Lisa and Jeff were honored.
  • 10. Quick Check Revise the following sentences to avoid flabby expressions, long lead-ins, and unnecessary there is/it is fillers. A new health benefit plan is available for employees. This e-mail message is to inform you that there is a new health benefit plan available for employees. I would like to take this opportunity to inform everyone that in all probability we expect to win the contract. We probably will win the contract.
  • 11. Quick Check Revise the following sentences to achieve conciseness. Two contracts are also attached. In addition to the above, there are contracts that are attached hereto. Despite the fact that most information is posted on the company intranet, please feel free to call whenever necessary. Although most information is posted on the company intranet, please call whenever necessary.
  • 12. Remove Redundant Words advance warning close proximity exactly identical filled to capacity final outcome necessary requisite new beginning past history refer back serious danger Avoid unnecessarily repetitious words. What words could be omitted in these expressions?
  • 13. Remove Redundant Words advance warning close proximity exactly identical filled to capacity final outcome necessary requisite new beginning past history refer back serious danger Avoid unnecessarily repetitious words. What words could be omitted in these expressions?
  • 14. Dump Outdated Expressions Trite and Outdated as per your request pursuant to your request attached hereto under separate cover Modern at your request at your request attached separately
  • 15. Jargon Computer Jargon queue export bandwidth Alternative list of documents waiting to be printed transfer data from one program to another Internet capacity Avoid technical terms and special terminology that readers would not recognize. Is jargon ever permissible?
  • 16. Slang to “bag on” clueless turkey chill/chill out to tease, to nag, or to complain unaware, naïve someone stupid or silly relax Avoid slang (informal expressions with arbitrary or extravagantly changed meanings).
  • 17. Clichés Avoid clichés (overused expressions). Substitute more precise words. Instead of this Last but not least, you should keep your nose to the grindstone. We had reached the end of our rope. Try this Finally, you should work diligently. We could go no further.
  • 18. Quick Check Finally, the attorney referred to an identical case. Last but not least, the attorney referred back to an exactly identical case. With a little advance warning, we could have sold out before our stocks tanked. With warning, we could have sold out before our stocks hit bottom. Revise the following sentences to avoid redundancies, trite business expressions, jargon, and slang.
  • 19. Ms. Miller, who is straightforward, demanded completion by January 1. Ms. Miller, who shoots straight from the shoulder, demanded final completion by January 1. Revise the following sentences to avoid redundancies, trite business expressions, jargon, and slang. As you requested, a check for $150 is enclosed. Pursuant to your request, enclosed please find a check for $150.
  • 20. Buried Verbs Revise verbs that have been converted to nouns. Look for words ending in tion or ment. Could they be more efficiently and forcefully converted to verbs? Tip
  • 21. Instead of this The manager came to the realization that telecommuting made sense. A job seeker must make application before May 1. Try this The manager realized that telecommuting made sense. A job seeker must apply before May 1. Using Precise Verbs?
  • 22. Instead of this Once we have the establishment of a Web site, our business will grow. Please give serious consideration to a company intranet. Try this Once we establish a Web site, our business will grow. Please seriously consider a company intranet. Buried Verbs
  • 23. Control Exuberance To sound credible, don’t overuse intensifiers such as very, definitely, quite, completely, extremely, really, actually, and totally Excessive The manager is actually quite pleased with your proposal because the plan is definitely workable. Businesslike The manager is pleased with your proposal because the plan is workable.
  • 24. Precise Words Revise your writing to include precise words. Strive for specific verbs, concrete nouns, and vivid adjectives. Beware of unclear pronouns. Unclear The man asked for a raise. An employee presented a proposal. More Precise Jeff Jones asked for a 10 percent salary increase. Kelly Keeler, production manager, presented a plan to stagger hours.
  • 25. Precise Words Revise your writing to include descriptive, dynamic adjectives instead of overworked, all-purpose ones. Instead of this They thought her report was good. She said she would get in touch. Try this The management council thought Erin’s report was factual and well written. Sheila said she would send you an e-mail.
  • 26. Quick Check The seller promised to e-mail (telephone or fax) you. The seller said he definitely would contact you. We must give encouragement to our team. We must encourage our team. In the following sentences, unbury verbs and control exuberance.
  • 27. Moviegoers prefer buttered popcorn. Moviegoers actually show a total preference for buttered popcorn. Please assess the home’s value. Please make an assessment of the home’s value. Ann suggested that we hire Lee. Ann made a suggestion that we hire Lee. In the following sentences, unbury verbs and control exuberance.
  • 28. Chapter 4, Slide 28Mary Ellen Guffey, Essentials of Business Communication, 8e Designing Documents for Readability Employ white space.  Headings  Short paragraphs  Ragged-right margins
  • 29. Chapter 4, Slide 29Mary Ellen Guffey, Essentials of Business Communication, 8e Choose appropriate typefaces. Serif typefaces have small features at ends of strokes. Useful for body text. Times New Roman Century Georgia Garamond Designing Documents for Readability
  • 30. Chapter 4, Slide 30Mary Ellen Guffey, Essentials of Business Communication, 8e Choose appropriate typefaces. Sans serif typefaces are cleaner without features. Useful for headings, signs, and noncontinuous reading material. Arial Tahoma Verdana Calibri Designing Documents for Readability
  • 31. Chapter 4, Slide 31Mary Ellen Guffey, Essentials of Business Communication, 8e Designing Documents for Readability Use bulleted and numbered lists.  Break up complex information into smaller chunks.  Use numbered lists for sequences.  Use bulleted lists for items that don’t require a certain order.
  • 32. Chapter 4, Slide 32Mary Ellen Guffey, Essentials of Business Communication, 8e Instead of this To clean the printer, you should do the following. First, you should disconnect the power cord. Then you open the front cover, and the printer area should be cleaned with a soft cloth. Try this To clean the printer, do the following: 1. Disconnect the power cord. 2. Open the front cover. 3. Clean the printer with a soft cloth. Designing Documents for Readability Use a numbered list for instructions.
  • 33. Chapter 4, Slide 33Mary Ellen Guffey, Essentials of Business Communication, 8e Instead of this On April 3 we will be in Toledo, and the speaker is Troy Lee. On May 20 we will be in Detroit, and the speaker is Sue Wu. Try this Date City Speaker April 3 Toledo Troy Lee May 20 Detroit Sue Wu Designing Documents for Readability Organize information with column headings.
  • 34. Chapter 4, Slide 34Mary Ellen Guffey, Essentials of Business Communication, 8e Instead of this Our team constantly tries to achieve our goals, customer service must be improved, and our production targets must be met. Try this Our team constantly tries to (a) achieve our goals, (b) improve customer service, and (c) hit our production targets. Designing Documents for Readability Use letters to list items within sentences. Strive for parallelism.
  • 35. Chapter 4, Slide 35Mary Ellen Guffey, Essentials of Business Communication, 8e Instead of this The next topic is vacations. A new vacation schedule will be available on May 1. To assist employees, we will begin a flex schedule in the fall. Try this Vacations. A new vacation schedule will be available on May 1. Flextime. To assist employees, we will begin a flex schedule in the fall. Designing Documents for Readability Use paragraph headings to improve organization and readability.
  • 36. Chapter 1, Slide 36Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 4, Slide 36Mary Ellen Guffey, Essentials of Business Communication, 8e Quick Check The next training session will demonstrate • Creating podcasts • Sharing multiple programs • Maintaining an Internet directory. In the next training session, the trainer will demonstrate how to create podcasts, how to share multiple programs, and how to maintain an Internet directory. Arrange the following in a concise, bulleted vertical list.
  • 37. Chapter 1, Slide 37Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 4, Slide 37Mary Ellen Guffey, Essentials of Business Communication, 8e Quick Check You can prepare for interviews by doing the following: • Study the job description. • Itemize your most strategic skills and qualifications. • Practice giving responses in a mock interview. In preparing for an employment interview, you should begin by studying the job description. Itemizing your most strategic skills and qualifications is also important. Giving responses in a mock interview is another good practice technique. Last, you should be prepared to ask relevant questions. Improve the readability of the following instructions that will become part of a student’s employment booklet.
  • 38. What to Watch for in Proofreading • Spelling • Grammar • Punctuation • Names and numbers • Format ©ISTOCKPHOTO.COM/DMITRYSHIRONOSOV
  • 41. How to Proofread Complex Documents • Allow adequate time. • Print a copy, preferably double-spaced. • Be prepared to find errors. • Read once for meaning and once for grammar/mechanics. • Reduce your reading speed.
  • 42. Chapter 4, Slide 42Mary Ellen Guffey, Essentials of Business Communication, 8e For documents that must be perfect:  Have someone read aloud the original while someone else checks the printout.  Spell names.  Spell difficult words.  Note capitalization.  Note punctuation. How to Proofread Complex Documents