Reynolds Fellow Scott Swafford spoke about voters guides and putting together last-minute digests of election information at RJI's "Down-home Democracy: Empowering Citizens With Outstanding Coverage of Local Elections" on Saturday, Feb. 1, 2014.
2. WHAT DO VOTER GUIDES DO?
• They synthesize what’s already been
reported.
3. WHAT DO VOTER GUIDES DO?
• They synthesize what’s already been
reported.
• They help last-second readers learn
quickly.
4. WHAT DO VOTER GUIDES DO?
• They synthesize what’s already been
reported.
• They help last-second readers learn
quickly.
• They allow easy comparisons among
or between candidates.
5. WHAT DO VOTER GUIDES DO?
• They offer a chance to tell voters what
they need to know to participate.
6. WHAT DO VOTER GUIDES DO?
• They offer a chance to tell voters what
they need to know to participate.
• On the web, they can refer readers
back to the volume of information
you’ve published to date.
7. WHAT DO VOTER GUIDES DO?
• They offer a chance to tell voters what
they need to know to participate.
• On the web, they can refer readers
back to the volume of information
you’ve published to date.
• They give you a great opportunity
to rake in some additional advertising.
9. WHAT’S IT TAKE? PLANNING.
• Remember that print needs space.
• Think about whether a special section
is warranted.
10. WHAT’S IT TAKE? PLANNING.
• Remember that print needs space.
• Think about whether a special section
is warranted.
• Collect head-and-shoulders portraits
early.
11. WHAT’S IT TAKE? PLANNING.
• Remember that print needs space.
• Think about whether a special section
is warranted.
• Collect head-and-shoulders portraits
early.
• Recognize that most writing can be
done in advance.
12. WHAT’S IT TAKE? PLANNING.
• Remember to present candidates
consistently, and to focus on the
basics — and the issues.
13. WHAT’S IT TAKE? PLANNING.
• Remember to present candidates
consistently, and to focus on the
basics — and the issues.
• Don’t forget to summarize ballot
measures. Share the actual ballot
language.
14. WHAT’S IT TAKE? PLANNING.
• Remember to present candidates
consistently, and to focus on the
basics — and the issues.
• Don’t forget to summarize ballot
measures. Share the actual ballot
language.
• Tell people where they can get more
information if they want it.